Apexium Financial LP (“Apexium,” the “Firm,” “we” or “us”) is an investment adviser with its
principal place of business located in Dallas, TX, USA. The Firm was launched in January 2016 and
is registered with the Securities and Exchange Commission (the “SEC”) as an investment adviser.
Apexium is dedicated to providing independent, objective and comprehensive financial services to a
select group of private clients and institutions. The principal owners of the Firm are Robert Brown,
Cory Chmelka, and Matthew Marcello.
Apexium is a full-service wealth management firm offering clients a range of services that includes
investment management (both discretionary and non-discretionary), financial planning, consulting,
and services as trustee. Apexium tailors its advisory services to the individual needs of clients.
Customarily, we will arrange for an initial meeting, which may be by telephone, to determine the
extent to which investment management and financial planning may be beneficial to the client. We
consult with clients on an ongoing basis to determine risk tolerance, time horizon and other factors
that may impact the clients’ investment needs. We seek to help clients find suitable investments for
their goals, objectives, and risk tolerance.
Assets Under Management
As of December 31, 2023, we managed client assets with a value of approximately $2,638,020,126 of
which $1,890,563,982 was managed on a discretionary basis, and $747,456,144 on a non-
discretionary basis.
Investment Advisory Services
We provide personal financial planning, reporting, consulting, and investment advisory services to
individuals, defined contribution plans, trusts, estates, charitable organizations, corporations and
business entities. We employ a variety of investment strategies when constructing a client’s portfolio.
We generally offer our investment management and advisory services for a fee based on assets under
management or advisement. In certain cases, we provide financial planning, reporting and/or
consulting services for an additional fee, which can be a percentage of assets under advisement,
based on the client’s net worth or a flat or hourly rate.
Typically, when providing investment advisory services, we have full discretion to select securities to
buy and sell for a client’s account. However, from time-to-time clients impose written and
reasonable restrictions, limitations, or other requirements with respect to their individual accounts.
Client accounts are tailored to address the specific goals, objectives, and constraints of each client.
Apexium considers a range of factors that can impact the investment management process,
including risk tolerance, investment time horizon, current and future cash needs, and such other
circumstances deemed relevant.
We meet (in person if possible, otherwise via telephone conference) with clients in order to
understand their current financial situation, existing resources, financial goals, and tolerance for risk.
Based on what we learn, we propose an investment approach to the client that we consider suitable
to the client’s circumstances. Each client’s individual investment strategy is tailored (if and as
applicable) to their specific needs.
We also provide our clients with access to third-party investment managers (each a “Third-Party
Investment Manager”), including one investment manager that is affiliated with, but operationally
independent of, Apexium (See Item 10 – Other Financial Industry Activities and Affiliations).
This service provides clients access to a wide range of investment opportunities and asset classes,
including international equities, emerging market equities, global fixed income, high-yield fixed
income, private equity, commodities, options-based strategies, hedge funds, and real assets. By
combining third-party managers with our extensive in-house resources, we seek to optimize our
customized portfolio management capabilities for clients. A Third-Party Investment Manager will
have discretionary authority for the day-to-day management of the assets that are allocated to it by
Apexium or the client. The Third-Party Investment Manager will continue in such capacity until
such arrangement is terminated or modified by Apexium.
Certain Third-Party Investment Managers will impose more restrictive account requirements and
billing practices that differ from Apexium. In such instances, we can, but are not obligated, to alter
our corresponding account requirements and/or billing practices to accommodate those of the
Third-Party Investment Manager. Typically client fees for Third-Party Investment Managers are
separate from, and in addition to, fees assessed by Apexium.
Clients are advised to promptly notify Apexium if there are changes in their financial situation or
investment objectives or if they wish to impose any additional reasonable restrictions upon our
investment management services.
Prior to engaging Apexium to provide investment management services, a client is required to enter
into a written investment management agreement with Apexium setting forth the terms and
conditions of the engagement (the “Investment Management Agreement”), as well as a separate
custodial/clearing agreement with the broker-dealer/custodian chosen by the client for its accounts
(See Item 12 – Brokerage Practices). A single Investment Management Agreement may cover a
number of accounts owned by a single client or a group of related clients (such as a family).
The terms and conditions under which the client engages a Third-Party Investment Manager will be
set forth in one of the following: a separate written sub-advisory agreement between the Third-Party
Investment Manager and Apexium; a separate written advisory agreement between the Third-Party
Investment Manager and the client; or in a platform agreement that permits us to make allocations
to certain Third-Party Investment Managers without separate sub-advisory agreements between
Apexium and each such Third-Party Investment Manager. Where we make an allocation to or a
recommendation of a Third-Party Investment Manager, we continue to provide investment advisory
services to the applicable client with respect to such assets by providing ongoing monitoring and
review of account performance, asset allocation and client investment objectives.
Discretionary Services. In a discretionary investment management arrangement, the client places assets
in a separate account and Apexium has full discretion to invest such assets or allocate such assets to
one or more Third-Party Investment Managers, subject to any guidelines, limitations or special
instructions that are expressly set forth in the client’s Investment Management Agreement.
Non-Discretionary Services. In a non-discretionary investment management arrangement, the client
places assets in a separate account and Apexium recommends investments of such assets to the
client or recommends that the client allocate some or all of such assets to one or more Third-Party
Investment Managers, in each case in accordance with the investment objectives of the client. The
final decision on investments or on Third-Party Investment Manager allocations in this type of
arrangement rests with the client and the client always maintains asset control. We implement the
investment decisions of the client under a limited authority from the client. Providing investment
advice on a non-discretionary basis can negatively impact a
client account if we are unable to contact
the client during sudden negative market conditions.
We also render non-discretionary investment management services to clients regarding variable
life/annuity products, individual employer-sponsored retirement plans, charitable organizations
and/or 529 plans or other products. In so doing, we either direct or recommend the allocation of
client assets among the various investment options that are available with the product. Client assets
are maintained at the specific insurance company or custodian designated by the product.
Financial Planning and Consulting Services
Unless a client is also receiving investment management services, our financial planning services are
offered on a “one-time” basis that provide abroad range of comprehensive financial planning and
consulting services, addressing a multitude of investment and non-investment related matters which
may include, but are not limited to, the following:
• Asset protection strategies
• Charitable giving
• Philanthropic planning
• Education funding
• Insurance coverage
• Risk management
• Retirement planning
• Tax strategies
• Estate planning
• Succession planning
If a client is not already a party to an Investment Management Agreement with Apexium, prior to
engaging Apexium to provide financial planning and/or consulting services the client will be
required to enter into a financial planning agreement with Apexium setting forth the terms and
conditions of the engagement and the scope of the services to be provided (the “Financial
Planning Agreement”).
Defined Contribution Plan Consulting Services
Apexium also offers advisory and consulting services to retirement plans and plan sponsors. When
acting as a fiduciary, as defined in Section 3(21) of the Employee Retirement Income Security Act of
1974 (“ERISA”), we provide general investment advice regarding asset classes and investment
options. Our retirement plan services may include some or all of the following:
• Assist plan sponsors with the ongoing administration of the plan by working with the plan
sponsor and a selected third-party administrator. If the plan sponsor has not already selected
a third-party administrator, we will assist the plan sponsor with the selection of a third-party
administrator for the plan.
• Provide plan sponsors with recommendations of investment options consistent with ERISA
section 404(c).
• Provide investment advice to plan sponsors about asset classes and investment alternatives
available for the plan in accordance with the plan’s investment policies and objectives. In
consulting engagements, plan sponsors will have the final decision-making authority
regarding the selection, retention, removal and addition of investment options.
• Monitor investment options by preparing periodic investment reports that document
investment performance and consistency of fund management and make recommendations
to maintain or remove and replace investment options.
• Provide education services to plan participants about general investment principles and the
investment alternatives available under the plan. Educational presentations, provided
periodically and based upon clients’ needs and requests, will not consider the individual
circumstances of each participant and individual recommendations will not be provided.
• Assist in individual and/or group enrollment meetings designed to increase retirement plan
participation among employees and investment and financial understanding by the
employees.
• Upon request, provide one-on-one advice to plan participants regarding their investment
options under a plan. Plan participants are responsible for implementing transactions in their
own accounts.
We do not serve as administrator or trustee of a plan. We do not act as custodian for any client
account or have access to client funds or securities.
General
Neither Apexium nor the client may assign an Investment Management Agreement or a Financial
Planning Agreement without the prior consent of the other party. Transactions that do not result in
a change of actual control or management of Apexium will not be considered an assignment. To the
extent that client consent is required, we may obtain that consent by forwarding a “negative
consent” letter to the client and if the client does not notify us of an objection within a specified
time period, the client will be deemed to have consented to the assignment.
A client may terminate an Investment Management Agreement or a Financial Planning Agreement
at any time by notifying us in writing and, if paying in arrears, paying the rate for the time spent on
the engagement prior to the effective date of termination. We may terminate an Investment
Management Agreement or a Financial Planning Agreement at any time by notifying the client in
writing. If the client made an advance payment, our fee will be prorated through the effective date
of termination and the balance refunded to the client.
A copy of this brochure and any applicable brochure supplements will be provided to each client
prior to, or contemporaneously with, the execution of an Investment Management Agreement or a
Financial Planning Agreement.
The value and usefulness of our investment advisory services will depend upon the accuracy and
completeness, and timeliness of delivery, of the information that each client provides and upon the
active participation in the relationship with us. Clients are therefore required to provide such
complete and accurate information and documents as we believe are necessary in order for us to
provide our services. Clients are responsible for promptly informing us of updates or changes to
financial status or circumstances (including restrictions on the clients’ accounts), so that we can
make any necessary changes to the management of or advice we provide with respect to the
accounts. We are not required to verify any information obtained from a client (or from the client’s
attorney, accountant or other professional).
We recommend our own services and those of related persons and Supervised Persons (in their
individual capacities as registered representatives of a broker-dealer), and/or other professionals, to
implement certain of our recommendations. Clients are advised that a conflict of interest exists if
we recommend our own services or those of our related persons or Supervised Persons. We address
this conflict of interest by ensuring that clients are aware that a related person is affiliated with
Apexium (either through the service provider’s name or by notice to the client). Our Supervised
Persons may also have responsibilities as employees or other representatives of affiliated businesses,
such as Apexium Insurance Services. Our Supervised Persons will make clear to clients where they
are not acting on behalf of Apexium but are acting on behalf of an affiliate of Apexium.
In the case of a non-discretionary, financial planning or consulting engagement, a client is under no
obligation to act upon any of the recommendations we make or to engage the services of any
recommended professional, including Apexium itself or our affiliated companies. The client retains
absolute discretion over all such implementation decisions in such instance and is free to accept or
reject any of our non-discretionary recommendations and advice.