Overview
Our firm manages assets for many different types of clients to help meet their financial goals while
remaining sensitive to risk tolerance and time horizons. As a fiduciary, it is our duty to always act in
the client’s best interest. This is accomplished in part by knowing the client. Our firm has established
a service-oriented advisory practice with open lines of communication. Working with clients to
understand their investment objectives while educating them about our process, facilitates the kind
of working relationship we value.
Our firm sponsors and offers a wrap fee program, which allows clients to pay a single fee for
investment advisory services and associated custodial transaction costs. Transaction fees will be paid
by our firm via individual transaction charges. Because our firm absorbs client transaction fees, an
incentive exists to limit trading activities in client accounts.
Additionally, our recommended custodians, Trade-PMR, Inc. does not charge transaction fees for U.S.
listed equities and exchange traded funds. Since we pay the transaction fees charged by the custodian
to clients participating in our wrap fee program, this presents a conflict of interest because we are
incentivized to recommend equities and exchange traded funds over other types of securities in order
to reduce our costs.
Our Wrap Advisory Services.
Comprehensive Portfolio Management Wrap Fee Program:
Our comprehensive portfolio management service encompasses asset management as well as
providing financial planning/financial consulting to clients. It is designed to assist clients in
meeting their financial goals through the use of financial investments. We conduct at least one, but
sometimes more than one meeting (in person if possible, otherwise via telephone conference) with
clients in order to understand their current financial situation, existing resources, financial goals,
and tolerance for risk. Based on what we learn, we propose an investment approach to the client.
We may propose an investment portfolio, consisting of exchange traded funds, mutual funds,
individual stocks or bonds, or other securities. Upon the client’s agreement to the proposed
investment plan, we work with the client to establish or transfer investment accounts so that we
can manage the client’s portfolio. Once the relevant accounts are under our management, we
review such accounts on a regular basis and at least quarterly. We may periodically rebalance or
adjust client accounts under our management. If the client experiences any significant changes to
his/her financial
or personal circumstances, the client must notify us so that we can consider such
information in managing the client’s investments.
We offer our service to clients for an annual maximum advisory fee of 1.50%. The ultimate fee we
charge you will be based on the scope and complexity of our engagement and will be listed in the
advisory agreement we present you. Our firm’s annualized fees are billed on a pro-rata basis
ADV Part 2A, Appendix 1 – Wrap Fee Brochure Page 5 of 12 Caerus Investment Advisors, LLC
monthly in arrears based on the value of your account on the last day of the previous month. Fees
are negotiable and will be deducted from your managed account. As part of this process, the client
is made aware of the following:
• The client’s independent custodian sends statements at least quarterly showing the
market values for each security included in the Assets and all account disbursements,
including the amount of the advisory fees paid to our firm;
• Clients will provide authorization permitting our firm to be directly paid by these terms.
Our firm will send an invoice directly to the custodian; and
• If our firm sends a copy of our invoice to the client, legend urging the comparison of
information provided in our statement with those from the qualified custodian will be
included.
Other Types of Fees & Expenses.
You may pay custodial fees, charges imposed directly by a mutual fund, index fund, or exchange
traded fund which shall be disclosed in the fund’s prospectus (i.e., fund management fees and other
fund expenses), mark-ups and mark-downs, spreads paid to market makers, wire transfer fees and
other fees and taxes on brokerage accounts and securities transactions. These fees are not included
within the wrap-fee you are charged by our firm.
We do not recommend or offer the wrap program services of other providers. Our investment
advisory representatives receive a portion of the advisory fee that you pay us, either directly as a
percentage of your overall fee or as their salary from our firm. In cases where our investment
advisory representatives are paid a percentage of your overall advisory fee, this may create an
incentive to recommend that you participate in a wrap fee program rather than a non-wrap fee
program (where you would pay for trade execution costs) or brokerage account where
commissions are charged. This is because, in some cases, we may stand to earn more compensation
from advisory fees paid to us through a wrap fee program arrangement if your account is not
actively traded.