IA Registration Status –Since 1999; Registered with the State of California September 1999 through November 2005; Registered with the SEC November 2005 through December 2011 Registered with the State of California August 2011 through August 2017 Registered with the SEC July 2017 to present Founding Principal –Joyce L. Franklin, CPA, CFP® ADVISORY SERVICES Comprehensive Financial Planning JLFranklin Wealth Planning, LLC (also referred to in this document as the “Firm” or “JLFranklin”) provides comprehensive financial planning services on either an hourly fee or fixed-fee basis. JLFranklin’s financial planning services may include a financial review and analysis of some or all of the following areas: ●Determining Financial Goals and Objectives ●Asset Allocation Review ●Retirement Plan Analysis ●Employee Stock Option Analysis ●Tax Projection and Planning ●Current Portfolio Review ●Education Funding Analysis ●Cost Audit of Current Investments ●Cash Flow Planning and Management Review ●Review of Insurance Needs ●Mortgage and Refinance Evaluation ●Estate Plan Review or Development ●Charitable (or social capital) Panning ●Opinion on Current Investment Strategy/Advisors ●Other financial or investment analysis Typically, clients engaging the Firm to provide financial planning or financial consultation services without investment management are required to enter into a separate written agreement setting forth the terms and conditions of the planning engagement and describing the scope of the services to be provided. It is expected that financial planning clients will also be investment management clients of the Firm.
JLFranklin may recommend to its financial planning clients that they retain the Firm as their investment advisor to implement its recommendations and such recommendation may be viewed as a conflict of interest. Financial planning clients are under no obligation to act on the JLFranklin’s recommendations. Moreover, if a client elects to act on any of the recommendations, the client is under no obligation to implement the transactions through JLFranklin.
Investment Management Services Our investment management services include, among other items, financial goal setting, risk assessment, strategic asset allocation and the selection and management of securities and investments. Client portfolios are often based on an asset allocation and investment policy statement developed in the context of an overall financial plan.
A client may make additions to and withdrawals from the client’s portfolio account at any time, subject to the Firm’s right to terminate an account if the amount of assets drops below our account size minimum. Clients may withdraw account assets with notice to the Firm, subject to the usual and customary securities settlement procedures. However, we design client portfolios as long-term investments and caution our clients that asset withdrawals may impair the achievement of the client’s investment objectives.
Additions to an account may be in cash or securities provided that we may decline to accept particular securities into a client’s account or may recommend that the security be liquidated if it is inconsistent with the Firm’s investment strategy or the client’s investment objectives.
Clients are advised that when transferred securities are liquidated, they may be subject to transaction fees, fees assessed at the mutual fund level (i.e. contingent deferred sales charge) and/or tax ramifications.
Quarterly Newsletter The Wealth Planning Quarterly™. The Wealth Planning Quarterly contains market commentary, a discussion of relevant tax planning issues and tax and financial planning tips.
The Wealth Planning Quarterly is provided to clients and to friends of the Firm free of charge.
General Notice In performing its services, JLFranklin relies upon the information received from clients or from the client’s other professional advisors, and is not required to independently verify such information. Clients must promptly notify us of any change in their financial situation or investment objectives that would necessitate a review or revision by our advisors of the client’s portfolio and/or financial plan.
The investment management services we provide are based on each individual client’s financial circumstances and investment objectives. Our designated advisor meets with each client to discuss the client’s current financial condition and to review the client’s current investment holdings. Based upon each client’s circumstances, we determine an appropriate asset allocation for the client’s investment portfolio, in accordance with the client’s specific financial objectives

and risk tolerance and in consideration of other factors, including the client’s time horizon, liquidity needs (e.g. education funding, home purchase, retirement, legacy planning), and other available resources (including external retirement plans, projected Social Security, real estate, and insurance). Clients may identify any investment restrictions to be placed on their account. Each client’s financial objectives, risk tolerance, and liquidity needs, along with a recommended asset allocation, are incorporated into an investment policy statement that is customized to and approved by the client.
The Firm does not provide portfolio management services to wrap fee programs offered by broker-dealers or others.
When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (the “Code”), as applicable, which are laws governing retirement accounts. JLFranklin charges an investment advisory fee based on a percentage of the market value of the investments held in each client’s account. Since this asset-based fee creates a conflict of interest, we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule’s provisions, we must: ●Meet a professional standard of care when making investment recommendations (give prudent advice); ●Never put our financial interests ahead of yours when making recommendations (give loyal advice); ●Avoid misleading statements about conflicts of interest, fees, and investments; ●Follow policies and procedures designed to ensure that we give advice that is in your best interest; ●Charge no more than is reasonable for our services; and ●Give you basic information about conflicts of interest.
A client leaving an employer typically has four options (and may engage in a combination of these options): 1) leave the money in his or her former employer’s plan, if permitted, 2) roll over the assets to his or her new employer’s plan, if one is available and rollovers are permitted, 3) rollover to an Individual Retirement Account (IRA), or 4) cash out the account value (which could, depending upon the client’s age, result in adverse tax consequences).
JLFranklin may recommend an investor roll over plan assets to an IRA managed by JLFranklin.
As a result, JLFranklin may earn an asset-based fee; however, a recommendation that a client or prospective client leave their plan assets with their old employer will result in similar compensation.
There are various factors that JLFranklin may consider before recommending a rollover, including but not limited to: i) the investment options available in the plan versus the investment options available in an IRA, ii) fees and expenses in the plan versus the fees and expenses in an IRA, iii) the services and responsiveness of the plan’s investment professionals and customer support versus those of JLFranklin, iv) required minimum distributions and age considerations, and vi) employer stock tax consequences, if any. No client is under any obligation to roll over plan assets to an IRA managed by JLFranklin.
ASSETS UNDER MANAGEMENT AS OF December 31, 2023 Discretionary Assets – $201,377,985, Non-discretionary Assets – $0 TERMINATION OF AGREEMENT Clients or the Firm may terminate the relationship upon written notice to the other party.
Any earned investment management fees owed to the Firm will be billed to the client, or where authorized, deducted from the client’s account, on a pro rata basis determined by the amount of time expired in the billing period. Any unearned prepaid financial planning or financial consultation fees will be refunded to the client. Any unpaid financial planning or consultation fees will be billed to the client for immediate payment or deducted from the client’s fees paid in advance.
If a copy of this Form ADV Part 2A disclosure statement was not delivered to the client prior to or simultaneous with a client entering into a written advisory contract with Advisor, then the client has the right to terminate the contract without penalty within five (5) business days after entering into the contract. For purposes of this provision, a contract is considered entered into when all parties to the contract have signed the contract. If the client terminates the contract on this basis, all fees paid by the client will be refunded. Any transaction costs imposed by the executing broker or custodian for establishing the custodial account or for trades occurring during those five days are non-refundable.