Firm information
Full Sail Capital, LLC (“Full Sail Capital” or the “Advisor”) is a registered investment advisor with the U.S. Securities
and Exchange Commission. The Advisor is organized as a Limited Liability Company (“LLC”) under the laws of the
State of Oklahoma. Full Sail Capital has been registered as an investment adviser since February 2018 and is
principally owned by David Stanley (Chief Executive Officer), Zachary Reynolds (Chief Investment Officer), and
Scott Cravens (Chief Operating Officer). This Disclosure Brochure provides information regarding the qualifications,
business practices, and the advisory services provided by Full Sail Capital.
Advisory Services Offered
Full Sail Capital offers a variety of advisory services, which include financial planning, consulting, and investment
management services to individuals, high net worth individuals, trusts, estates, retirement plans, charitable
organizations, corporations, and business entities (each referred to as a “Client”). Clients are required to enter into one
or more written agreements with Full Sail Capital setting forth the relevant terms and conditions of the advisory
relationship.
Full Sail Capital serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness, and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Full Sail Capital’s fiduciary commitment is further described in the Advisor’s Code of Ethics.
For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation, or Interest in
Client Transactions, and Personal Trading.
Wealth Management Services
Full Sail Capital provides Clients with wealth management services which include the financial planning and
consulting services described above, as well as discretionary and/or non-discretionary management of investment
portfolios.
Investment Management Services
Full Sail Capital primarily allocates Client assets among various exchange-traded funds (“ETFs”), mutual funds, and
individual debt and equity securities in accordance with their stated investment objectives. Less frequently, Full Sail
Capital also recommends that certain eligible Clients invest in privately placed securities, which may include debt,
equity, and/or interests in pooled investment vehicles (e.g., private equity, real estate, and hedge funds). The Advisor
may retain certain legacy investments based on portfolio fit and/or tax considerations.
Where appropriate, the Advisor also provides advice about any type of legacy position or other investment held in
Client portfolios. Clients can engage Full Sail Capital to manage and/or advise on certain investment products that are
not maintained at their primary custodian, such as variable life insurance and annuity contracts and assets held in
employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, Full Sail Capital
directs or recommends the allocation of Client assets among the various investment options available with the product.
These assets are generally maintained at the underwriting insurance company or the custodian designated by the
product’s provider.
Full Sail Capital tailors its services to meet the needs of its individual Clients and seeks to ensure, on a continuous
basis, that Client portfolios are managed in a manner consistent with those needs and objectives. Full Sail Capital
consults with Clients on an initial and ongoing basis to assess their specific risk tolerance, time horizon, liquidity
constraints, and other related factors relevant to the management of their portfolios. Clients are advised to notify Full
Sail Capital if there are changes in their financial situation or if they wish to place any limitations on the management
of their portfolios. Clients can impose reasonable restrictions or mandates on the management of their accounts if Full
Sail Capital determines, in its sole discretion, the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Advisor’s management efforts.
Under certain circumstances, Full Sail Capital may accept or maintain custody of Client’s funds or securities. Please
see Item 15 – Custody for more information.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over the
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based account to
fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a new (or increase
its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a retirement
account to an account managed by the Advisor.
Use of Independent Managers - In limited cases, Full Sail Capital will recommend independent investment managers
(“Independent Managers”), to actively manage a portion of its Clients’ assets in accordance with stated investment
objectives. The Advisor is given discretion to hire and fire the Independent Managers without the Client’s prior
consent. The specific terms and conditions under which a Client engages an Independent Manager may be set forth in
a separate written agreement with the designated Independent Manager. In addition to this brochure, Clients may also
receive the written disclosure documents of the respective Independent Managers engaged to manage their assets.
Full Sail Capital evaluates a variety of information about Independent Managers, which includes the Independent
Managers’ public disclosure documents, materials supplied by the Independent Managers themselves and other third
party analyses it believes are reputable. To the extent possible, Full Sail Capital seeks to assess the Independent
Managers’ investment
strategies, past performance and risk results in relation to its Clients’ individual portfolio
allocations and risk exposure. Full Sail Capital also takes into consideration each Independent Manager’s management
style, returns, reputation, financial strength, reporting, pricing, and research capabilities, among other factors.
Full Sail Capital continues to provide services relative to the discretionary or non-discretionary selection of the
Independent Managers. On an ongoing basis, Full Sail Capital monitors the performance of those accounts being
managed by Independent Manager. Full Sail Capital seeks to ensure the Independent Managers’ strategies and target
allocations remain aligned with its Clients’ investment objectives and overall best interests.
Financial Planning and Consulting Services
Full Sail Capital offers Clients a broad range of financial planning and consulting services, which includes retirement
planning, education planning, estate planning, tax planning, and cash flow planning. These services are generally only
rendered in conjunction with investment portfolio management as part of a comprehensive wealth management
engagement (described in more detail below). In addition, Clients may engage the Advisor, through its wholly-owned
subsidiary, FSC Realty, LLC, to consult regarding real estate deals or other investments that are sourced by the Client
and not an Advisor recommendation.
A financial plan developed for, or financial consultation rendered to the Client may include general recommendations
for a course of activity or specific actions to be taken by the Client. For example, recommendations may be made that
the Client start or revise their investment programs, commence or alter retirement savings, establish education savings
and/or charitable giving programs.
Full Sail Capital may also refer Clients to an accountant, attorney, or other specialists, as appropriate for their unique
situation.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would increase
the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made
by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through the
Advisor.
Estate Plan Consulting Services
Full Sail Capital offers estate plan consulting services as part of the Advisor’s wealth management services. Full Sail
Capital’s services may include the Advisor’s licensed attorneys working with Clients’ estate planning attorneys to
ensure documents remain effective legally and function practically.
Family Office Services
Full Sail Capital offers family office services as part of the Advisor’s wealth management services. Full Sail
Capital’s services may include bill pay services, consolidated reporting, cash flow analysis, family financial literacy,
and wealth transfer planning. Under these services, Full Sail will accept or maintain custody of Client’s funds or
securities. Please see Item 15 – Custody for more information.
Retirement Plan Advisory Services
Full Sail Capital provides various retirement plan advisory services to qualified employee benefit plans and their
fiduciaries. This suite of institutional services is designed to assist plan sponsors in structuring, managing, and
optimizing their corporate retirement plans. Each engagement is individually negotiated and customized, and may
include any or all of the following services:
3(21) Services
Plan Design and Strategy Investment Recommendations &
Monitoring
Plan Review and Evaluation Plan Fee Benchmark
Executive Planning Plan Fee Cost Analysis
Co-Fiduciary Services Plan Committee Consultation
Compliance Assistance Participant Education
3(38) Services
Plan Design and Strategy Discretionary Investment
Management
Plan Review and Evaluation Plan Fee Benchmark
Executive Planning Plan Fee Cost Analysis
Fiduciary Services Plan Committee Consultation
Compliance Assistance Participant Education
As disclosed in the Advisory Agreement, certain of the foregoing services are provided by the Advisor as a fiduciary
under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA
Section 408(b)(2), each plan sponsor is provided with a written description of the Advisor’s fiduciary status, the
specific services to be rendered and all direct and indirect compensation the Advisor reasonably expects under the
engagement.
Client Account Management
Prior to engaging Full Sail Capital to provide investment advisory services, each Client is required to enter into one
or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor
and the Client. These services provided by the Advisor may include:
Establishing an Investment Strategy – Full Sail Capital, in connection with the Client, will develop a strategy
that seeks to achieve the Client’s goals and objectives.
Asset Allocation – Full Sail Capital will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation, and tolerance for risk for each Client.
Portfolio Construction – Full Sail Capital will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
Investment Management and Supervision – Full Sail Capital will provide investment management and
ongoing oversight of the Client’s investment portfolio.
Wrap Fee Programs
Full Sail Capital does not manage or place Client assets into a wrap fee program. Investment management services
are provided directly by Full Sail Capital.
Assets Under Management
As of December 31, 2023, Full Sail Capital manages $1,831,472,226 in Client assets, $1,733,699,747 of which are on
a discretionary basis and $97,772,479 on a non-discretionary basis. Furthermore, Full Sail Capital has an additional
$40,335,215 of assets under advisement. Clients may request more current information at any time by contacting the
Advisor.