Firm Information
Convergence Financial (the “firm”) has provided brokerage services through LPL Financial LLC
(LPL), a FINRA/SIPC member broker/dealer and advisory services though Good Life Advisors, LLC,
an SEC registered Investment Advisor since 2016. In 2019, Convergence Financial registered as a
legal entity with the state of Missouri and registered with the SEC as an investment advisor to
directly offer advisory services and continues to offer brokerage services though LPL. Convergence
Financial, LLC, LPL and Good Life Advisors, LLC are all separate unaffiliated legal entities.
The firm operates with three priorities:
• Investing
• Planning
• Service
The name of the firm was created to convey the “convergence” of these three priorities.
The mission is to provide independent investment advice and comprehensive financial planning to
our clients and deliver this to them with consistent and personalized service that starts with setting
financial goals and creating a plan followed by on-going management.
Executive Management Team
Founder – Travis E. Cook
Mr. Cook is a graduate of the University of Missouri where he obtained his bachelor’s degree in
finance in 2006. Immediately upon graduation, he began his career as a Financial Advisor. During
the first 10 years of his career, he worked for a Broker/Dealer and held numerous management
roles with the firm. In 2016, Travis decided to join LPL Financial, LLC (LPL), a FINRA/SIPC member
Broker/Dealer and founded Convergence Financial. His decision to pursue this change was driven
by the desire to offer clients independent investment advice, while still holding true to the financial
planning values that have always been the foundation of his work. In order to continue to grow his
education, Mr. Cook obtained the following professional designations:
• CERTIFIED FINANCIAL PLANNER™ professional – CFP®
• Certified Mutual Fund Counselor designation – CMFC®
Will Littrell, Chief Compliance Officer (CCO)
William joined the Convergence Companies team in 2023 as the Chief Compliance Officer with the
goal of streamlining and codifying compliance processes as well as assisting advisors with their
ongoing business compliance needs. Will is a Columbia, Missouri native and University of Missouri
graduate. Will began his financial career in 2004 as an advisor for A.G. Edwards before transitioning
into compliance by becoming a Securities Compliance Examiner for the state of Missouri in 2015.
Will moved into private practice as a compliance consultant in 2017 and since then has helped
numerous Investment Advisory and Broker Dealer firms around the country with their compliance
needs. Will is happy to bring his 20 years of experience to Convergence Financial.
Advisory Services Offered
As a registered investment advisor, Convergence Financial, LLC provides asset management
services on both a discretionary and/or non-discretionary basis as well as financial planning. These
services are provided primarily to individuals and families, business entities, trusts, estates, and
charitable organizations. Assets are managed with a focus on investment goals, objectives, risk
tolerance and financial situation. The firm’s investment strategy[ies] is primarily long-term
focused, but the firm may buy, sell, or re-allocate positions that have been held less than one year to
meet the objectives of the Client or due to market conditions.
• At no time will the firm accept or maintain custody of funds or securities. All Client assets
will be managed within the designated account[s] with a Custodian, pursuant to the terms of
the agreement.
• Investment advisor representatives provide advice on the purchase and sale of various types
of investments, such as mutual funds, exchange-traded funds (“ETFs”), variable annuity
subaccounts, real estate investment trusts (“REITs”), equities, and fixed income securities.
• The advice is tailored to the individual needs of the client based on the investment objective
chosen by the client to best assist clients in attempting to meet their financial goals.
• Accounts are reviewed on a regular basis and rebalanced as necessary according to each
client’s investment profile.
LPL Financial (LPL) Sponsored Programs
Strategic Wealth Management (SWM I and SWM II)
Strategic Wealth Management is the name of the custodial account offered through LPL to support
investment advisory services provided by the firm. Within a SWM account, investment advisor
representatives provide advice on the purchase and sale of various types of investments, such as
mutual funds, exchange-traded funds (“ETFs”), variable annuity subaccounts, real estate investment
trusts (“REITs”), equities, and fixed income securities. The advice is tailored to the individual needs
of the client based on the investment objective chosen by the client in order to help assist clients in
attempting to meet their financial goals. Accounts are reviewed on a regular basis and rebalanced
as necessary according to each client’s investment profile. More specific account information and
acknowledgements are further detailed in the account opening documents.
Investment Advisor Representatives can offer SWM I or SWM II. The accounts offer the same
investment choices and are managed in the same manner, but the fee structure is different. For
SWM I, clients are charged transaction fees in addition to the advisory fee whereas for SWM II, the
transactions fees are absorbed as part of the advisory fee.
LPL Wrap Fee Program
SWM II is offered as a wrap fee program where the firm acts as the sponsor and portfolio manager.
• A wrap fee program is a comprehensive advisory account with a single fee that covers a
bundle of services, such as, portfolio management, advice, and investment research as well
as trade execution, custody, and reporting fee.
• Please see Appendix 1 –Wrap Fee Program Brochure, which is included as a supplement to
this Disclosure Brochure. The advisory fee for SWM II accounts may be higher than SWM I to
account for the transaction fees.
Depending on the anticipated level of trading, investment advisor representatives of the firm will
work with each client to determine the most cost-effective fee structure.
Model Wealth Portfolios Programs
MWP offers clients a professionally managed mutual fund asset allocation program. Convergence
Financial will obtain the necessary financial data from the client, assist the client in determining the
suitability of the MWP program and assist the client in setting an appropriate investment objective.
The investment advisor representative will initiate the steps necessary to open an MWP account
and have discretion to select a model portfolio designed by LPL’s Research Department consistent
with the client’s stated investment objective. LPL’s Research Department or third-party portfolio
strategists are responsible for selecting the mutual funds or ETFs within a model portfolio and for
making changes to the mutual funds or ETFs selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds and
ETFs and to liquidate previously purchased securities. The client will also authorize LPL to effect
rebalancing for MWP accounts.
MWP requires a minimum asset value for a program account to be managed. The minimums vary
depending on the portfolio(s) selected and the account’s allocation amongst portfolios. The
lowest minimum for a portfolio is $10,000. In certain instances, a lower minimum for a portfolio
is permitted.
Retirement Plan Consulting Services
Investment advisor representatives assist clients that are trustees or other fiduciaries to
retirement plans (“Plans”) by providing fee-based consulting and/or advisory services. IARs
perform one or more of the following services, as selected by the client in the client agreement:
• Assistance in the preparation or review of an investment policy statement (“IPS”) for the
Plan based upon consultation with client to ascertain Plan’s investment objectives and
constraints.
• Acting as a liaison between the Plan and service providers, product sponsors or vendors.
• Ongoing monitoring of investment manager(s) or investments in relation to the criteria
specified in the Plan’s IPS or other written guidelines provided by the client to the IAR.
• Preparation of reports describing the performance of Plan investment manager(s) or
investments, as well as comparing the performance to benchmarks.
• Ongoing recommendations for consideration and selection by client about specific
investments to be held by the Plan or, in the case of a participant-directed defined
contribution plan, to be made available as investment options under the Plan.
• Training for the members of the Plan Committee regarding their service on the Committee,
including education and consulting with respect to fiduciary responsibilities.
• Assistance in enrolling Plan participants in the Plan, including conducting an agreed upon
number of enrollment meetings. As part of such meetings, Representatives may provide
participants with information about the Plan, which includes information on the benefits of
Plan participation, the benefits of increasing Plan contributions, the impact of pre-
retirement withdrawals on retirement income, the terms of the Plan and the operation of
the Plan.
• Assistance with investment education seminars and meetings for Plan participants. Such
meetings may be on a group or individual basis
and includes information about the
investment options under the Plan (e.g., investment objectives, risk/return characteristics,
and historical performance), investment concepts (e.g., diversification, asset classes, and
risk and return), and how to determine investment time horizons and assess risk
tolerance. Such meetings do not include specific investment advice about investment
options under the Plan as being appropriate for a particular participant.
• Assistance at client’s direction in making changes to investment options under the Plan.
• Assistance with the preparation, distribution and evaluation of Request for Proposals,
finalist interviews, and conversion support in connection with vendor analysis and service
provider support.
• Preparation of comparisons of Plan data (e.g., regarding fees and services and participant
enrollment and contributions) to data from the Plan’s prior years and/or a benchmark group
of similar plans.
• Assistance in identifying the fees and other costs borne by the Plan for, as specified by client,
investment management, recordkeeping, participant education, participant communication
and/or other services provided with respect to the Plan.
If the Plan makes available publicly traded employer stock (“company stock”) as an investment
option under the Plan, Representatives do not provide investment advice regarding company
stock and are not responsible for the decision to offer company stock as an investment option. In
addition, if participants in the Plan invest the assets in their accounts through individual brokerage
accounts, a mutual fund window, or other similar arrangement, or obtain participant loans, IARs
do not provide any individualized advice or recommendations to the participants regarding these
decisions. Furthermore, IARs do not provide individualized investment advice to Plan participants
regarding their Plan assets.
If a client elects to engage the firm and our IARs to perform ongoing investment monitoring and
ongoing investment recommendation services in the client agreement, such services will
constitute “investment advice” under ERISA. Therefore, the firm and our IAR will be deemed a
“fiduciary” in connection with those services. Clients should understand that to the extent the firm
and our IARs are engaged to perform services other than ongoing investment monitoring and
recommendations, those services are not “investment advice” under ERISA, and therefore, the firm
and our IARs will not be a “fiduciary” under ERISA with respect to those other services.
From time to time the IAR may make the Plan or Plan participants aware of and may offer services
available from the IAR that are separate and apart from the services provided under Retirement Plan
Consulting. Such services may be services provided to the Plan or to a client with respect to client's
responsibilities to the Plan and/or to one or more Plan participants. In offering any such services, the
investment advisor representative is not acting as a fiduciary under ERISA with respect to such
offering of services. If any such separate services are offered to a client, the client will make an
independent assessment of such services without reliance on the advice or judgment of the IAR.
Retirement Plan Rollovers
An employee generally has four (4) options for their retirement plan when they leave an employer:
1. Leave the money in his/her former employer’s plan, if permitted;
2. Rollover the assets to his/her new employer’s plan if one is available and permitted;
3. Rollover to an Individual Retirement Account (IRA), or;
4. Cash out the account value, which has significant tax considerations.
The firm provides educational services pertaining to retirement plan assets that could potentially be
rolled over to an IRA managed by the firm. Education is based on a particular client’s financial
circumstances.
Third Party Asset Management Program
If it is in the best interest of a client, the firm could introduce clients to, and advise on the selection
of independent investment managers who provide discretionary management of individual
portfolios using a variety of different securities analysis methods, sources of information and
investment strategies. Clients will receive a separate disclosure brochure from these investment
managers regarding their investment advisory services. With respect to clients investing in the
AssetMark Platform, the firm introduces clients to, and advises on the selection of, independent
investment managers who provide discretionary management of individual portfolios including a
wide variety of security types. Clients will receive a separate disclosure from such investment
managers regarding any such investment manager’s advisory services.
In advising retail clients of the firm investing in an AssetMark Platform, the firm can select from
mutual funds, Exchange Traded Funds (ETF’s), and other investment solutions offered on the
Platform. These solutions are provided by a number of institutional investment strategists and
based on the information, research, asset allocation methodology and investment strategies of these
institutional strategists, including AssetMark.
For more information regarding the AssetMark Platform, refer to
AssetMark Platform Disclosure
Brochure1 (CRD No 109018). The minimum investment required on the AssetMark Platform depends
upon the Investment Solution chosen for a Client’s account. The minimums are described in more
detail in the AssetMark Platform Disclosure Brochure. Accounts below the stated minimums may be
accepted on an individual basis at the discretion of AssetMark.
Financial Planning Services
1
https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=650622
Financial planning is generally included as part of a comprehensive asset management
engagement. However, financial planning is also available separately for a separate fee. The type of
plan can vary greatly depending on the scope and complexity of a particular individual’s financial
situation.
Planning Strategies for Families and Individuals
• Cash Flow/ Budget Planning – planning to manage expenses against current and projected
income.
• College / Education – planning to pay the future college / education expenses of a child or
grandchild.
Divorce Planning – Planning for the financial impact of divorce such as change in income,
retirement benefits and tax considerations. Providing alternatives to collaborative divorce
attorneys to reapportion joint assets.
Estate Planning – planning that focuses on the most efficient and tax friendly option to pass on an
estate to a spouse, other family members or a charity.
Inheritance Planning – planning for a tax efficient method to pass wealth to the next generation.
Insurance Needs – planning for the financial needs of survivors to satisfy such financial obligations
as housing, dependent childcare and spousal arrangements as well as education.
Investment Planning – planning an investment strategy consistent with particular objectives, time
horizons and risk tolerances.
Retirement – planning an investment strategy with the objective of providing inflation-adjusted
income for life.
Tax Planning – planning a tax efficient investment portfolio to maximize deductions and off-setting
losses.
Wealth Accumulation – planning to build wealth within a portfolio that takes into consideration
risk tolerance and time horizon.
Planning Strategies for Business
• Qualified Retirement Plans – evaluate the types of retirement plans established by an
employer for the benefit of the company’s employees.
• Stock Option Planning – planning to maximize the value of employer issued stock options
and optimize what to exercise and what to hold.
Prior to engaging the firm to provide stand-alone planning or consulting services, clients are
required to enter into a Financial Planning and Consulting Agreement setting forth the terms and
conditions of the engagement (including termination), describing the scope of the services to be
provided, and the portion of the fee that is due prior to commencing services. The firm may
recommend the services of professionals for implementation purposes, including our Investment
Advisor Representatives in their individual capacities.
Client Account Management
Prior to an engagement each client is required to enter into an agreement that defines the terms,
conditions, and fees.
Assets Under Management
At the time this brochure was prepared total assets under management is listed below. Clients may
request more current information at any time by contacting the firm.
Assets under Management as of
12/31/2023
Discretionary $326,336,197
Non-Discretionary $96,608,768
Total $422,944,965