As discussed below in this Brochure, IC Advisory provides its clients (i.e., individuals, pension and
profit-sharing plans, trusts, and business entities) with financial planning and/or investment
management services on both a discretionary and non-discretionary basis. IC Advisory Services, Inc.
is a SEC-registered investment adviser with its principal place of business located in Bedminster, NJ.
IC Advisory Ownership
IC Advisory is a wholly owned subsidiary of IC Financial Services, Inc. (“IC Financial”). IC Financial is
principally owned by the Ralph DeVito Family Trust (Ralph J. DeVito trustee). The Investment Center,
Inc. is a registered broker-dealer.
IC Advisory Description
The business of providing sound investment advice has radically changed over the last decade. More
than ever, investing requires the need for analysis and investment solutions to help realize an
investor’s financial needs. IC Advisory Services has developed a sophisticated platform to help
investors address their situation.
The platform is flexible, providing investors with the opportunity to first enter into a financial
planning relationship or to immediately invest into one of the many investment choices available.
By choosing to develop a strategy through a financial planning relationship, typically goal based
planning, your designated financial advisor or Investment Advisor Representative (“IAR”) will help
map out a financial plan based on needs and lifestyle choices. IARs will then help manage the plan
and will typically review on a regular basis to make certain an investor stays on course and keeps
goals in sight.
Some may choose to begin investing immediately through one of the many investment programs
offered through IC Advisory. The choices are abundant, ranging from mutual fund and ETF wrap
programs to equity and fixed income managed accounts. Wrap programs place an investor into an
asset allocation mix based on risk tolerance whereas managed accounts may be more customized,
giving an investor the opportunity to work with the manager to tailor a portfolio. Another option
available is an investor may elect to have an Advisor Managed Account, where the IAR personally
manages the investor’s portfolio. The IAR utilizes one of many research programs available to help
the investor stay on course to meet their investment needs and objectives.
Our firm offers services through our network of IARs. It is important to understand that our firm
enables its IARs to provide customized advice to their clients. IARs are permitted great latitude in
selecting investments, investment strategies, delivering investment advice to our clients, an
negotiating their fees, which all remain subject to the supervision of our compliance department.
Each of our advisory programs that our IARs may use in servicing their clients are described in detail
below.
Our firm generally requires that The Investment Center, Inc. (“The Investment Center”), a registered
broker-dealer and our affiliate, serve as introducing broker-dealer on client accounts with Pershing,
LLC to act as the clearing broker-dealer. In fact, substantially all of our clients’ accounts are
maintained at The Investment Center. Please refer to Item 12 for additional information about this
arrangement.
Advisory Services Offered
Financial Planning
Financial planning is based on a long-term relationship with a financial advisor and involves a
comprehensive on-going approach to managing all aspects of a client’s financial life. IC Advisory is
equipped to provide its clients with a broad range of financial planning services. The client is free at
all times to accept or reject any financial planning or investment recommendation from IC Advisory.
Clients may also obtain legal, accounting and/or brokerage services from professionals of their
choosing to implement any of the recommendations of IC Advisory.
In general, the financial plan can address any or all of the following areas:
PERSONAL: We review family records, budgeting, personal liability, estate information and financial
goals.
TAX & CASH FLOW: We analyze the client’s income tax and spending and planning for past, current
and future years; then illustrate the impact of various investments on the client's current income tax
and future tax liability.
INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio.
INSURANCE: We review existing policies to ensure proper coverage for life, health, disability, long-
term care, liability, home and automobile.
RETIREMENT: We analyze current strategies and investment plans to help the client achieve his or
her retirement goals.
DEATH & DISABILITY: We review the client’s cash needs at death, income needs of surviving
dependents, estate planning and disability income.
ESTATE: We assist the client in assessing and developing long-term strategies, including as
appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection plans, nursing
homes, Medicaid and elder law.
We gather required information through in-depth personal interviews. Information gathered
includes the client's current financial status, tax status, future goals, returns objectives and attitudes
towards risk. We carefully review documents supplied by the client, including a questionnaire
completed by the client, and prepare a written report. Should the client choose to implement the
recommendations contained in the plan, we suggest the client work closely with his/her attorney,
accountant, insurance agent, and/or stockbroker. Implementation of financial plan recommendations
is entirely at the client's discretion.
We also provide general non-securities advice on topics that may include tax and budgetary planning,
estate planning and business planning.
Typically, the financial plan is presented to the client within six months of the contract date, provided
that all information needed to prepare the financial plan has been promptly provided.
Financial Planning recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. All recommendations are of a general nature.
If requested by the client, IC Advisory may recommend the services of other professionals for
implementation purposes. Such services may include IARs acting as registered representatives of IC
Advisory’s affiliated broker-dealer, The Investment Center, Inc. and as licensed insurance agents.
However, the client is not obligated to engage the services of any recommended professional and
retains absolute discretion over all such implementation decisions. Clients are encouraged to renew
IC Advisory’s financial planning services on an annual basis for the purpose of reviewing/updating
IC Advisory’s previous recommendations and/or services.
IC Advisory will charge a fee (fixed fee and/or hourly) for financial planning services, which will
address, among other issues, investment recommendations. IC Advisory’s financial planning fees are
negotiable, but generally range from a minimum fee of $250.00 to $5,000.00 on a fixed fee basis, and
between $100.00 and $500.00 on an hourly basis, depending upon the level and scope of service(s)
required and the professional rendering the service(s). In the event the client terminates IC
Advisory’s financial planning services, the balance, if any, of IC Advisory’s fee shall be refunded to the
client.
Prior to engaging IC Advisory to provide financial planning services, the client will be required to
enter into a Financial Planning Agreement with IC Advisory setting forth the terms and conditions of
the engagement and describing the scope of the services to be provided.
Investment Management
IC Advisory through its IARs may recommend one or more different types of accounts or
arrangements for the management of a client’s assets. Each of these account types and arrangements
are described in greater detail below.
Advisor Managed Account Programs
Advisor managed account programs available through IC Advisory include the firm’s sponsored asset
management wrap fee programs, the Independent Asset Management Account (“IAM”) and Choice
programs.
IAM and Choice program accounts are typically opened with The Investment Center and Pershing,
LLC serves as the clearing broker-dealer. Your IAR will recommend or manage your assets in
accordance with your stated objectives. The terms and conditions of the IAM and Choice programs
are set forth in a separate written agreement between IC Advisory and the Client.
Our firm provides continuous advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on
a client's particular circumstances are established, we develop a client's personal investment policy
and create and manage a portfolio based on that policy. During our data- gathering process, we
determine the client’s individual objectives, time horizons, risk tolerance, and liquidity needs. As
appropriate, we also review and discuss a client's prior investment history, as well as family
composition and background.
We manage these advisory accounts on a discretionary or non-discretionary basis. Account
supervision is guided by the client's stated objectives (i.e., maximum capital appreciation, growth,
income, or growth and income), as well as tax considerations.
Our investment recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company and will generally include advice regarding one or more of the
following securities:
• Exchange-listed securities • Mutual fund shares
• Securities traded over-the-
counter
• Exchange Traded Funds (ETFs)
• Warrants
• Unit Investment Trusts (UITs)
• Corporate debt securities (other
than commercial paper)
• United States governmental securities
• Commercial paper
• Options contracts on securities
• Certificates of deposit • Interests in partnerships investing in
real estate
• Municipal securities
• Interests in partnerships investing in
oil and gas interests
• Variable life insurance
• Variable and fee-based annuities
Because some types of investments involve additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives,
tolerance for risk, liquidity and suitability.
IAM
IC Advisory is able to offer its clients a comprehensive investment program, for a single specified fee,
with unlimited trading in individual stocks, bonds, exchange traded funds (ETFs), Unit Investment
Trusts (UITs), no-load and select load-waived mutual funds, long options, short puts and covered
calls. The client grants IC Advisory and their IAR discretionary authority to buy and/or sell no-load
and select load-waived mutual funds, and to liquidate previously purchased load mutual funds. In
addition, either with discretion, or upon consultation with and direction from the client, the financial
adviser is authorized to buy, sell and trade other securities approved for the IAM Program, including
individual stocks, bonds and options.
Participation in the IAM Program may cost more or less than purchasing such services separately or
engaging the services of a broker-dealer. In addition, the fees charged by IC Advisory for participation
in the IAM Program may be higher or lower than those charged by other sponsors of comparable
wrap fee programs. See available IAM customized non-wrap arrangement discussed below.
Choice
Choice is a comprehensive mutual fund and exchange traded fund (ETF) investment program that
combines the power of professional research with the advantage of professional guidance. Choice
offers access to thousands of mutual funds from over one hundred highly regarded investment
managers, including no-load fund families and institutional share classes and ETFs.
IAM and Choice Custom - Customized Non-Wrap Program (Servicing and Fees)
IC Advisory will provide clients with the same services and investment options as with the IAM and
Choice Programs, but, rather than paying one specified fee, the client account will be responsible for
the payment of brokerage and custodial fees. With respect to the broker-dealer’s brokerage fees, the
client’s account will incur charges imposed by the broker-dealer, which include transaction costs and
commissions, on a per-trade basis. While IAR’s may recommend a wrap or non-wrap program, clients
are ultimately responsible for selecting the program that is most appropriate for them. IC Advisory
does not review or monitor the initial or ongoing decision by a client to enter into a wrap or non-wrap
program. Clients who are uncertain which relationship is more appropriate should discuss their
concerns with their IAR.
Independent Managers/Investment Programs
In addition to the above asset management services, IC Advisory may also recommend that certain
clients authorize the active discretionary management of their assets by and/or among certain
independent investment advisory programs.
IC Advisory may recommend investment programs, based upon the stated investment objectives of
the client, including, but not limited to:
o Absolute Capital
o AssetMark
o Beacon Capital (Dimensional
Fund Advisors - DFA)
o Brinker Capital
o BTS Asset Management
o City National Rochdale
o Clark Lanza Skalla (CLS)
o Dunham & Associates
o Envestnet
o Flexible Plan Investments
o Hanlon Investments
o Managers Choice
o Manning & Napier
o Morningstar
o Orion Portfolio Solutions
o Saratoga Asset Management
o SEI
o Symmetry (Dimensional Fund Advisors - DFA)
o Toews Corporation
o United Capital
The terms and conditions under which the client shall engage the Independent Manager[s] shall be
set forth in a separate written agreement between the client and the designated Independent
Manager[s].
IC Advisory shall continue to render advisory services to the client relative to the ongoing monitoring
and renewing of account performance and client investment objectives, for which IC
Advisory shall
usually receive an annual fee (typically between 1.00% and 3.00%) based upon a percentage of the
market value of the assets being managed by the designated Independent Manager[s]. Factors which
IC Advisory shall consider in recommending Independent Manager[s] include the client’s stated
investment objective(s), management style, performance, reputation, financial strength, reporting,
pricing, and research. The investment management fees charged by the designated Independent
Manager[s] together with the fees charged by the corresponding designated broker-
dealer/custodian of the client’s assets are exclusive of, and in addition to, IC Advisory’s investment
advisory fee set forth above. In addition to the fees charged by IC Advisory, the designated
Independent Manager[s] and corresponding broker-dealer/custodian, the client, relative to mutual
fund and exchange traded fund purchases, shall incur charges imposed at the fund level (i.e., advisory
fees and other fund expenses).
Prior to engaging IC Advisory to provide investment management services, the client will be required
to enter into a formal Investment Advisory Agreement with IC Advisory setting forth the terms and
conditions under which IC Advisory shall manage the client's assets and a custodial/clearing
agreement. Both IC Advisory's Investment Advisory Agreement and the custodial/clearing
agreement may authorize the account custodian to debit the account for the amount of IC Advisory's
investment management fee and to directly remit that management fee to IC Advisory. The
investment advisory agreement between IC Advisory and the client will continue in effect until
terminated by either party by written notice. IC Advisory's investment management fee shall be pro-
rated through the date of termination, and any remaining balance (if any) shall be promptly refunded
to the client.
IC Advisory may also allocate the investment management assets of its client accounts, on a
discretionary basis, among one or more mutual fund asset allocation programs which have been
designed to comply with the requirements of Rule 3a-4 of the Investment Company Act of 1940. Rule
3a-4 provides similarly managed investment programs, with a non-exclusive safe harbor from the
definition of an investment company.
With respect to non-discretionary asset management services, IC Advisory generally maintains
ongoing responsibility to make recommendations based upon the needs of the client as to the specific
mutual funds or other securities the account may purchase or sell. If such recommendation is
accepted by the client, IC Advisory is responsible for arranging or effecting the purchase or sale.
Mutual funds and/or variable annuity/life products may have been (or may in the future be)
purchased by the client through an SEC registered and FINRA member broker-dealer (including, but
not limited to, IC Advisory’s affiliated SEC registered and FINRA member broker-dealer, The
Investment Center, Inc. – see disclosure below), for which product sales the Client may have paid (or
will pay) a separate commission. Clients are under no obligation to purchase any commission
products through The Investment Center, Inc. or IC Advisory’s representatives.
In certain instances, dependent upon the specific arrangement with the Independent Manager[s], IC
Advisory may be compensated for its services directly from the Independent Manager[s] pursuant to
a referral fee arrangement in accordance with Rule 206(4)-1 of the Investment Advisers Act of 1940.
IC Advantage Portfolios
IC Advantage Portfolios is a low cost, low entry third-party managed solution providing access to
models from some of the industry's top asset managers. Through IC Advantage Portfolios, clients can
be provided with access to model portfolios from managers including Russell, Vanguard and
Blackrock. Each manager provides research models which are managed and rebalanced by Pershing
Managed Investments on an ongoing basis.
IC Advisory shall render advisory services to the client relative to the initial and ongoing allocations
among the various investment models, as well as ongoing monitoring of account performance and
client investment objectives, for which services IC Advisory shall usually receive an annual fee
(typically between 0.50% and 1.00%) based upon a percentage of the market value of the assets
being managed. The program fees charged by the various model managers (generally ranging from
0.25% to 0.65% annually), together with the fees charged by the corresponding designated broker-
dealer/custodian of the client’s assets are exclusive of, and in addition to, IC Advisory’s investment
advisory fee set forth above. In addition to the fees charged by IC Advisory, the designated model
managers, and corresponding broker-dealer/custodian, the client, relative to mutual fund and
exchange traded fund purchases, shall incur charges imposed at the fund level (i.e., advisory fees and
other fund expenses).
The model managers made available through the IC Advantage Portfolios program may impose
minimum investment
level requirements, generally ranging from $10,000 to $50,000. Clients who
have questions regarding minimum investment levels and eligibility for participation in the IC
Advantage Portfolios program are advised to consult their IAR.
Retirement Plan Consulting
IC Advisory also provides non-discretionary pension consulting services, pursuant to which it assists
sponsors of self-directed retirement plans with the selection and/or monitoring of investment
alternatives (generally open-end mutual funds) from which plan participants shall choose in self-
directing the investments for their individual plan retirement accounts. In addition, to the extent
requested by the plan sponsor, IC Advisory shall also provide participant education designed to assist
participants in identifying the appropriate investment strategy for their retirement plan accounts.
The terms and conditions of the engagement shall generally be set forth in a Retirement Plan
Consulting Agreement between IC Advisory and the plan sponsor.
Account Minimums & Management Fees
IC Advisory generally requires an account minimum of between $10,000.00 and $50,000.00 for
investment management services, depending upon the asset management program selected for the
client. IC Advisory, in its sole discretion, may charge a lesser investment management fee and/or
reduce or waive its account minimum based upon certain criteria (i.e., the representative assigned to
the account, the amount of assets to be invested, the complexity of the engagement, the anticipated
number of meetings and servicing needs, related accounts, future earning capacity, anticipated future
additional assets, and negotiations with the client, etc.).
Unaffiliated Wrap Programs
In the event that IC Advisory is engaged to provide investment management services as part of an
unaffiliated wrap-fee program, IC Advisory will be unable to negotiate commissions and/or
transaction costs. Under a wrap program, the wrap program sponsor arranges for the investor
participant to receive investment advisory services, the execution of securities brokerage
transactions, custody and reporting services for a single specified fee. Participation in a wrap
program may cost the participant more or less than purchasing such services separately or engaging
the services of a broker-dealer. In the event that IC Advisory is engaged to provide investment
management services as part of an unaffiliated managed account program, IC Advisory will likewise
be unable to negotiate commissions and/or transaction costs. If the program is offered on a non-wrap
basis, the program sponsor will determine the broker-dealer though which transactions must be
effected, and the amount of transaction fees and/or commissions to be charged to the participant
investor accounts.
Commission Transactions
The Investment Center, Inc. is registered as a broker-dealer and most IARs are registered
representatives. Clients should review and understand the disclosure under the headings “The
Investment Center, Inc.” in Item 10, and Item 12 in its entirety. IC Advisory’s relationship with The
Investment Center, Inc. is material to a client’s relationship with IC Advisory.
Unaffiliated Private Investment Funds
IARs that are registered representatives may recommend that clients investments in unaffiliated
private investment funds on a non-discretionary commission basis through The Investment Center.
Private investment funds generally involve various risk factors, including, but not limited to,
potential for complete loss of principal, liquidity constraints and lack of transparency, a complete
discussion of which is set forth in each fund’s offering documents, which will be provided to each
client for review and consideration. Unlike liquid investments that a client may maintain, private
investment funds do not provide daily liquidity or pricing. Each prospective client investor will be
required to complete a Subscription Agreement, pursuant to which the client shall establish that
he/she is qualified for investment in the fund and acknowledges and accepts the various risk factors
that are associated with such an investment.
Valuation: In the event that IC Advisory references private investment funds owned by the client on
any supplemental account reports prepared by IC Advisory, the value(s) for all such private
investment funds shall reflect either the initial purchase and/or the most recent valuation provided
by fund sponsor. If the valuation reflects the initial purchase price (and/or a value as of a pervious
date), the current value(s) (to the extent ascertainable) could be significantly more or less than the
original purchase price.
IC Advisory may also provide investment advice regarding unaffiliated private investment funds. IC
Advisory, on a non-discretionary basis, may recommend that certain qualified clients consider an
investment in unaffiliated private investment funds. IC Advisory’s role relative to the private
investment funds shall be limited to its initial and ongoing due diligence and investment monitoring
services. If a client determines to become a private fund investor, the amount of assets invested in
the fund(s) shall be included as part of “assets under management” for purposes of IC Advisory
calculating its investment advisory fee. IC Advisory’s clients are under absolutely no obligation to
consider or make an investment in a private investment fund(s).
Assets Under Management
U.S. Dollar Amount
Total No. of
Accounts
Discretionary $1,733,708,933 4,981
Non-Discretionary $407,370,750 1,030
Total $2,141,079,683 6,011
As of 12/31/2024
Important Miscellaneous Information
Non-Discretionary Service Limitations: Clients that determine to engage IC Advisory on a non-
discretionary investment advisory basis must be willing to accept that IC Advisory cannot effect any
account transactions without obtaining prior verbal consent to any such transaction(s) from the
client. Therefore, in the event of a market correction, and the client is unavailable, IC Advisory will
be unable to effect any account transactions (as it would for its discretionary clients) without first
obtaining the client’s verbal consent.
Variable Investment Products: To the extent that IC Advisory renders investment advisory services
relative to the recommended allocation of assets among the various mutual fund sub-classes that
comprise a variable annuity product owned by the client, the custodian shall be the specific insurance
company that issued the variable annuity. The investment advisory fee to be received by IC Advisory
shall be in addition to the commission fee previously charged to purchase the variable investment
product, including any commission that may have been paid to a representative of IC Advisory in
his/her separate capacity as a registered representative of The Investment Center, Inc.
Fee-based Annuities: IC Advisory makes sub-accounts allocation recommendations for various
indexed, variable and structured fee-based annuities (collectively, “fee-based annuities”) on a
discretionary basis for an advisory fee. The Firm maintains discretionary authority over the selection
of the sub-accounts or underlying investment options, which means that IC Advisory is not obligated
to consult with you to determine and obtain your approval as to which sub-accounts/investments
are to be purchased or sold in your fee-based annuity. Advisory fees charged for the sub-
account/investment allocation recommendations provided for the fee-based annuities are in
addition to any underlying fees related to the fee-based annuity. Clients may refer to their fee-based
annuity’s prospectus for a description of any underlying fees. You should be aware that certain riders
purchased with the fee-based annuity may limit the investment options and the ability to reallocate
to certain subaccounts. Additionally, the decision to liquidate a fee-based annuity prior to the end of
its surrender charge period may result in early withdrawal charges and a complete loss of certain
benefits for which fees may have previously been paid to the annuity company.
Retirement Rollovers-Potential for Conflict of Interest: A client or prospective client leaving an
employer typically has four options regarding an existing retirement plan (and may engage in a
combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii)
roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii)
roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could,
depending upon the client’s age, result in adverse tax consequences). If IC Advisory recommends that
a client roll over their retirement plan assets into an account to be managed by IC Advisory, such a
recommendation creates a conflict of interest if IC Advisory will earn new (or increase its current)
compensation as a result of the rollover. If IC Advisory provides a recommendation as to whether a
client should engage in a rollover or not (whether it is from an employer’s plan or an existing IRA),
IC Advisory is acting as a fiduciary within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. No client is under any obligation to roll over retirement plan assets to an account managed
by IC Advisory, whether it is from an employer’s plan or an existing IRA.
Account Aggregation Service Providers: In conjunction with the services provided by
ByAllAccounts, Inc., eMoney Advisor, MoneyGuidePro, RightCapital, and other aggregation service
providers, IC Advisory may also provide, for a separate fee, periodic comprehensive account
reporting services, which can incorporate all of the client’s investment assets including those
investment assets that are not part of the assets managed by IC Advisory (the “Excluded Assets”).
Unless stated otherwise, IC Advisory’s service relative to the Excluded Assets is limited to reporting
services only, which does not include investment implementation. Because IC Advisory does not have
trading authority for the Excluded Assets, to the extent applicable to the nature of the Excluded Assets
(assets over which the client maintains trading authority vs. trading authority designated to another
investment professional), the client (and/or the other investment professional), and not IC Advisory,
shall be exclusively responsible for directly implementing any recommendations relative to the
Excluded Assets. The client and/or their other advisors that maintain trading authority, and not IC
Advisory, shall be exclusively responsible for the investment performance of the Excluded Assets.
Without limiting the above, IC Advisory shall not be responsible for any implementation error
(timing, trading, etc.) relative to the Excluded Assets. In the event the client desires that IC Advisory
provide investment management services with respect to the Excluded Assets, the client may engage
IC Advisory to do so pursuant to the terms and conditions of an advisory agreement between IC
Advisory and the client.
Additionally, the eMoney platform (and other financial planning tools) also provides access to other
types of information, including financial planning concepts, which should not, in any manner
whatsoever, be construed as services, advice, or recommendations provided by IC Advisory. Finally,
IC Advisory shall not be held responsible for any adverse results a client may experience if the client
engages in financial planning or other functions available on the eMoney platform (or other financial
planning tools) without IC Advisory’s assistance or oversight.
Limitations of Financial Planning and Non-Investment Consulting/Implementation Services:
As indicated above, to the extent requested by the client, IC Advisory may provide financial planning
and related consulting services regarding non-investment related matters, such as estate planning,
tax planning, insurance, etc. IC Advisory does not serve as a law firm or accounting firm, and no
portion of its services should be construed as legal or accounting services. Accordingly, IC Advisory
does not prepare estate planning documents or tax returns. To the extent requested by a client, IC
Advisory may recommend the services of other professionals for certain non-investment
implementation purposes (i.e., attorneys, accountants, insurance agents, etc.), including
representatives of IC Advisory in their separate individual capacities as registered representatives
The Investment Center, Inc., our affiliated SEC registered and FINRA member broker-dealer and/or
as licensed insurance agents, servicing clients through IC Insurance Services, Inc. an affiliated
insurance company. The client is under no obligation to engage the services of any such
recommended professional. The client retains absolute discretion over all such implementation
decisions and is free to accept or reject any recommendation from IC Advisory and/or its
representatives.
If the client engages any professional (i.e., attorney, accountant, insurance agent, etc.), recommended
or otherwise, and a dispute arises thereafter relative to such engagement, the client agrees to seek
recourse exclusively from the engaged professional. At all times, the engaged licensed
professional(s), and not IC Advisory, shall be responsible for the quality and competency of the
services provided.
Conflict of Interest: The recommendation by one of IC Advisory’s representatives that a client
purchase a securities or insurance commission product through one of IC Advisory’s representatives
in their separate and individual capacity as a registered representative of The Investment Center, Inc.
and/or as an insurance agent of IC Insurance Services, Inc., or another third-party insurance agency
or insurance company, presents a conflict of interest, as the receipt of commissions may provide an
incentive to recommend investment or insurance products based on commissions to be received,
rather than on a particular client’s need. No client is under any obligation to purchase any securities
or insurance commission products through such a representative. Clients are reminded that they may
purchase securities and insurance products recommended by IC Advisory through other, non-
affiliated broker-dealers and/or insurance agencies.
Socially Responsible (ESG) Investing Limitations. Socially Responsible Investing involves the
incorporation of Environmental, Social and Governance (“ESG”) considerations into the investment
due diligence process. ESG investing incorporates a set of criteria/factors used in evaluating
potential investments: Environmental (i.e., considers how a company safeguards the environment);
Social (i.e., the manner in which a company manages relationships with its employees, customers,
and the communities in which it operates); and Governance (i.e., company management
considerations). The number of companies that meet an acceptable ESG mandate can be limited
when compared to those that do not and could underperform broad market indices. Investors must
accept these limitations, including potential for underperformance. Correspondingly, the number of
ESG mutual funds and exchange-traded funds are limited when compared to those that do not
maintain such a mandate. As with any type of investment (including any investment and/or
investment strategies recommended and/or undertaken by IC Advisory), there can be no assurance
that investment in ESG securities or funds will be profitable or prove successful. IC Advisory does
not maintain or advocate an ESG investment strategy but will seek to employ ESG if directed by a
client to do so. If implemented, IC Advisory shall rely upon the assessments undertaken by the
unaffiliated mutual fund, exchange traded fund or separate account portfolio manager to determine
that the fund’s or portfolio’s underlying company securities meet a socially responsible mandate.
Tradeaway Fees: Relative to its discretionary investment management services, when beneficial to
the client, individual equity and/or fixed-income transactions may be effected through broker-
dealers with whom IC Advisory and/or the client have entered into arrangements for prime
brokerage clearing services, including effecting certain client transactions through other SEC
registered and FINRA member broker-dealers (in which event, the client generally will incur both
the transaction fee charged by the executing broker-dealer and a “tradeaway” fee charged by the
account custodian).
Client Obligations: In performing its services, IC Advisory shall not be required to verify any
information received from the client or from the client’s other professionals and is expressly
authorized to rely thereon. The client is free to accept or reject any recommendation made by IC
Advisory. Moreover, each client is advised that it remains their responsibility to promptly notify IC
Advisory if there is ever any change in their financial situation or investment objectives for the
purpose of reviewing, evaluating or revising IC Advisory’s previous recommendations and/or
services, or if they wish to impose any reasonable restrictions upon IC Advisory’s management
services.
Cybersecurity Risk
The information technology systems and networks that IC Advisory and its third-party service
providers use to provide services to IC Advisory’s clients employ various controls, which are
designed to prevent cybersecurity incidents stemming from intentional or unintentional actions that
could cause significant interruptions in IC Advisory’s operations and result in the unauthorized
acquisition or use of clients’ confidential or non-public personal information. Clients and IC Advisory
are nonetheless subject to the risk of cybersecurity incidents that could ultimately cause them to
incur losses, including for example: financial losses, cost and reputational damage to respond to
regulatory obligations, other costs associated with corrective measures, and loss from damage or
interruption to systems. Although IC Advisory has established procedures to reduce the risk of
cybersecurity incidents, there is no guarantee that these efforts will always be successful, especially
considering that IC Advisory does not directly control the cybersecurity measures and policies
employed by third-party service providers. Clients could incur similar adverse consequences
resulting from cybersecurity incidents that more directly affect issuers of securities in which those
clients invest, broker-dealers, qualified custodians, governmental and other regulatory authorities,
exchange and other financial market operators, or other financial institutions.
Consulting Services
Clients can also receive investment advice on a more focused basis. This may include advice on only
an isolated area(s) of concern such as estate planning, retirement planning, or any other specific
topic. We also provide specific consultation and administrative services regarding investment and
financial concerns of the client.
Consulting recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company. All recommendations are of a generic nature.