Firm Information
The firm was organized in California as a limited liability company in August of 2019 and then registered as an
investment advisor with the SEC to offer asset management services and financial planning. The firm’s
approach to working with clients is coaching focused and down-to-earth with a focus on the best interests of
clients. The firm provides a level of expertise with retirement planning, managing investments, establishing
company retirement plans (401k's, IRA's, SEP IRA's) and navigating inheritances.
This disclosure brochure provides information regarding the qualifications, business practices and details of the
advisory services provided by the firm and the applicable fees.
Principal Owners
Daren E. Blonski
Daren E. Blonski is the President and Managing Member of the firm. He also serves as an investment advisor
representative. Mr. Blonski is a CERTIFIED FINANCIAL PLANNER™, a Certified Retirement Planner
Specialist™, a Certified Retirement Planning Counselor™, an Accredited Asset Management Specialist™ and a
Smartvestor Pro™ with Dave Ramsey. Additional details about Mr. Blonski’s work history and education are
available in his individual ADV, Part 2B (Supplemental Brochure).
Christopher D. Sipes
Christopher D. Sipes serves in the capacity of Chief Compliance Officer and an investment advisor
representative. Mr. Sipes is also a CERTIFIED FINANCIAL PLANNER™. He compliments Mr. Blonski’s
financial planning experience with over a decade of working as a personal banker and separately with an
insurance agency.
Advisory Services Offered
Services are provided primarily to high net worth individuals, individuals and small businesses by providing
regular and continuous management and supervision of assets as well as providing financial planning services.
Assets are managed with a focus on investment goals, objectives, risk tolerance and financial situation.
Investment portfolios consist primarily of mutual funds and/or exchange-traded funds (“ETFs”) as well
as individual stocks as appropriate.
• Clients may impose restrictions on investing in certain securities or types of securities.
Financial Planning Services
The firm, through its investment advisor representatives, generally provides financial planning as part of
a comprehensive asset management engagement. However, financial planning is available separately for
a separate fee. The type of plan can vary greatly depending on the scope and complexity of an
individual’s financial situation but can include:
Planning Strategies for Families and Individuals
• Retirement – planning an investment strategy with the objective of providing inflation-adjusted income
as needed by the client.
• College / Education – planning to pay the future college / education expenses of a child or grandchild.
• Insurance Needs – planning for the financial needs of survivors to satisfy such financial obligations as
housing, dependent child-care and spousal arrangements as well as education.
• Estate Planning – planning that focuses on the most efficient and tax friendly option to pass on an
estate to a spouse, other family members or a charity.
• Cash Flow/ Budget Planning – planning to manage expenses against current and projected income.
• Wealth Accumulation – planning to build wealth within a portfolio that takes into consideration risk
tolerance and time horizon.
• Tax Planning – planning a tax efficient investment portfolio to maximize deductions and off-setting
losses.
• Investment Planning – planning an investment strategy consistent with a particular objective, time
horizons and risk tolerances.
• Inheritance Planning – planning for a tax efficient method to pass wealth to the next generation.
Planning Strategies for Businesses
• Qualified Retirement Plans – evaluate the types of retirement plans established by an employer for the
benefit of the company’s employees.
• Stock Option Planning – planning to maximize the value of employer issued stock options and
optimize what to exercise and what to hold.
• Key Person Planning – evaluate the life insurance needs required in the event of the sudden loss of a
key executive in order to buy time to find a new person or to implement other strategies to continue the
business.
• Executive Benefits – planning to attract, reward and retain top executive talent.
• Deferred Compensation Plans – planning for the use of tax deferred funds to be withdrawn and taxed
at some point in the future.
• Business Succession Planning – planning for the continuation of a business after key executives move
on to new opportunities, retire or pass away with the use of buy-sell agreements, key-man insurance and
engaging independent legal counsel as needed.
Prior to engaging the firm to provide stand-alone planning or consulting services, clients are required to enter
into a Financial Planning and Consulting Agreement setting forth the terms and conditions of the engagement
(including termination), describing the scope of the services to be provided, and the portion of the fee that is due
from the client prior to the firm commencing services.
Hourly Consulting
Sonoma Wealth Advisors, through its investment advisor representatives, may provide consulting services on an
hourly basis to clients or on behalf of client through their representative. The services consider information
collected from the client such as financial status, investment objectives and tax status, among other data. An
investment advisor representative may or may not deliver to the client a written analysis or report as part of the
services. The investment advisor representatives tailor the hourly consulting services to the individual needs of the
client based on the investment objective chosen by the client. The engagement terminates upon final consultation
with the client. Examples of hourly consulting include:
• Acquisition Analysis – review potential acquisition targets financial statements
• Financial Statement Analysis – Review financial statements for operational efficiencies
• Budgeting – Help establish budgeted amounts for operating categories
• Goal Setting – Help establish operating goals for companies
• Strategic Planning – Consult on overall company strategy
• Dissolution – Assist in preparing company for dissolution
• Performance Analysis – Compare and analyze operating results vs. budget
• Industry Research – Gather industry data to assist in planning
• Operations Analysis – Compare specific operations to industry norms
• Asset Valuations – Gather third party corroboration for asset values
• Business Opportunity Analysis – Analyze potential business opportunities for feasibility
Hourly consulting and financial planning offer similar services, but the general difference is related to the
particular area of focus. Financial planning is generally more comprehensive and considers a client’s entire
financial situation whereas hourly consulting tends to be focused on a particular financial objective or need.
Retirement Plan Consulting Services
Investment advisor representatives assist clients that are trustees or other fiduciaries to retirement plans
(“Plans”) by providing fee-based consulting and/or advisory services. Investment advisor representatives
perform one or more of the following services, as selected by the client in the client agreement:
• Assistance in the preparation or review of an investment policy statement (“IPS”) for the Plan based
upon consultation with client to ascertain Plan’s investment objectives and constraints.
• Acting as a liaison between the Plan and service providers, product sponsors or vendors.
• Ongoing monitoring of investment manager(s) or investments in relation to the criteria specified in
the Plan’s IPS or other written guidelines provided by the client to the Investment advisor
representative.
• Preparation of reports describing the performance of Plan investment manager(s) or investments, as
well as comparing the performance to benchmarks.
• Ongoing recommendations for consideration and selection by client about specific investments to be
held by the Plan or, in the case of a participant-directed defined contribution plan, to be made
available as investment options under the Plan.
• Training for the members of the Plan Committee with regard to their service on the Committee,
including education and consulting with respect to fiduciary responsibilities.
• Assistance in enrolling Plan participants in the Plan, including conducting an agreed upon number of
enrollment meetings. As part of such meetings, Representatives may provide participants with
information about the Plan, which includes information on the benefits of Plan participation, the
benefits of increasing Plan contributions, the impact of pre-retirement withdrawals on retirement
income, the terms of the Plan and the operation of the Plan.
• Assistance with investment education seminars and meetings for Plan participants. Such meetings
may be on a group or individual basis, and includes information about the investment options under
the Plan (e.g., investment objectives, risk/return characteristics, and historical performance),
investment concepts (e.g., diversification, asset classes, and risk and return), and how to determine
investment time horizons and assess risk tolerance. Such meetings do not include specific investment
advice about investment options under the Plan as being appropriate for a particular participant.
• Assistance making changes to investment options under the Plan.
• Assistance with the preparation, distribution and evaluation of Request for Proposals, finalist interviews,
and conversion support in connection with vendor analysis and service provider support.
• Preparation of comparisons of Plan data (e.g., regarding fees and services and participant enrollment and
contributions) to data from the Plan’s prior years and/or a benchmark group of similar plans.
• Assistance in identifying the fees and other costs borne by the Plan for, as specified by client,
investment management, recordkeeping, participant education, participant communication and/or other
services provided with respect to the Plan.
If the Plan makes available publicly traded employer stock (“company stock”) as an investment option under the
Plan, Representatives do not provide investment advice regarding company stock and are not responsible for the
decision to offer company stock as an investment option. In addition, if participants in the Plan invest the assets
in their accounts through individual brokerage accounts, a mutual
fund window, or other similar arrangement, or
obtain participant loans, IARs do not provide any individualized advice or recommendations to the participants
regarding these decisions. Furthermore, IARs do not provide individualized investment advice to Plan
participants regarding their Plan assets.
If a client elects to engage the firm and our IARs to perform ongoing investment monitoring and ongoing
investment recommendation services in the client agreement, such services will constitute “investment advice”
under Section 3(21)(A)(ii) of ERISA. Therefore, the firm and our IAR will be deemed a “fiduciary” as such term
is defined under Section 3(21)(A)(ii) of ERISA in connection with those services. Clients should understand that
to the extent the firm and our IARs are engaged to perform services other than ongoing investment monitoring
and recommendations, those services are not “investment advice” under ERISA, and therefore, the firm and our
IARs will not be a “fiduciary” under ERISA with respect to those other services.
Retirement Plan Rollovers
An employee generally has four (4) options for their retirement plan when they leave an employer:
1. Leave the money in his/her former employer’s plan, if permitted
2. Rollover the assets to his/her new employer’s plan if one is available and permitted
3. Rollover to an Individual Retirement Account (IRA), or
4. Cash out the account value, which has significant tax considerations
Each of these options has advantages and disadvantages and before making a change we encourage you to speak
with your CPA and/or tax attorney. If you are considering rolling over your retirement funds to an IRA for us to
manage here are a few points to consider before you do so:
• Determine whether the investment options in your employer's retirement plan address your needs or
whether you might want to consider other types of investments.
• Employer retirement plans generally have a more limited investment menu than IRAs.
• Employer retirement plans may have unique investment options not available to the public such as
employer securities, or previously closed funds.
• Your current plan may have lower fees than our fees.
If you elect to roll the assets to an IRA that is subject to our management, we will charge you an asset-based fee as
set forth in the agreement you executed with our firm. This practice presents a conflict of interest because
Investment Advisor Representatives have an incentive to recommend a rollover to you for the purpose of
generating fee-based compensation rather than solely based on your needs. You are under no obligation,
contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also, current
employees can sometimes move assets out of their company plan before they retire or change jobs. In determining
whether to complete the rollover to an IRA, and to the extent the following options are available, you should
consider the costs and benefits of each. An employee will typically be investing only in mutual funds, you should
understand the cost structure of the share classes, available in your employer's retirement plan and how the costs of
those share classes compare with those available in an IRA. Clients should understand the various products and
services they might take advantage of at an IRA provider and the potential costs of those products and services.
• Our strategy may have higher risk than the option(s) provided to you in your plan.
• Your current plan may also offer financial advice.
• If you keep your assets titled in a 401k or retirement account, participants could potentially delay their
required minimum distribution beyond age.
• A 401(k) may offer more liability protection than a rollover IRA; each state may vary.
• Participants may be able to take out a loan on your 401k, but not from an IRA.
• IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and may
also be subject to a 10% early distribution penalty unless they qualify for an exception such as disability,
higher education expenses or the purchase of a home.
• If company stock is owned in a plan, participants may be able to liquidate those shares at a lower capital
gains tax rate.
• Plans may allow Advisor to be hired as the manager and keep the assets titled in the plan name.
Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been
generally protected from creditors in bankruptcies. However, there can be some exceptions to the general rules so
you should consult with an attorney if you are concerned about protecting your retirement plan assets from
creditors.
It is important to understand the differences between these types of accounts and to decide whether a rollover is
the best option. Prior to proceeding, if you have questions contact your Investment Adviser Representative, or call
our main number as listed on the cover page of this brochure.
When Advisor provides investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
The way we make money creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under this sp ecial rule’s
provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Advisor also provides educational services to retirement plan participants with assets that could potentially be rolled-
over to an IRA advisory account. Education is based on a particular Client’s financial circumstances and best
interests. Again, Advisor has an incentive to recommend such a rollover based on the compensation received,
which is mitigated by the fiduciary duty to act in a Client’s best interest and acting accordingly.
ERISA Fiduciary
Such services provided as an IAR are subject to the Investment Advisers Act of 1940 (“Advisers Act”), and the
advisor is a fiduciary under the Advisers Act with respect to such services. In addition, if client elects to engage an
IAR to perform ongoing investment monitoring and ongoing investment recommendation services to a Plan subject
to ERISA in the client agreement, such services will constitute “investment advice” under Section 3(21)(A)(ii) of
ERISA. Therefore, the IARs will be deemed a “fiduciary” as such term is defined under Section 3(21)(A)(ii) of
ERISA in connection with those services. Clients should understand that to the extent the investment advisor
representative is engaged to perform services other than ongoing investment monitoring and recommendations,
those services are not “investment advice” under ERISA and therefore, the investment advisor representative will
not be a “fiduciary” under ERISA with respect to those other services.
From time to time the IAR may make the Plan or Plan participants aware of and may offer services available from
IAR that are separate and apart from the services provided under Retirement Plan Consulting. Such other services
may be services to the Plan, to a client with respect to client's responsibilities to the Plan and/or to one or more Plan
participants. In offering any such services, the investment advisor representative is not acting as a fiduciary under
ERISA with respect to such offering of services. If any such separate services are offered to a client, the client will
make an independent assessment of such services without reliance on the advice or judgment of the IAR.
Insurance Products Compensation
Investment Advisor Representatives of Sonoma Wealth Advisors who are also licensed as insurance agents, receive
commissions and other compensation from insurance companies and insurance intermediaries for the sale of
insurance products. Commission rates differ from product to product and carrier to carrier.
Insurance commissions can be a significant source of compensation and are paid separately from advisory fees.
Commissions can be paid up-front in a lump sum or periodically over the course of the relationship. The amount and
form of insurance compensation creates a conflict of interest in that Investment Advisor Representatives are
incentivized to recommend insurance products based on the compensation received rather than on a client’s best
interest.
Investment Advisor Representatives are not required to offer the products of a specific insurance company. Any
compensation received is separate from, and does not offset regular advisory fees. Sonoma Wealth Advisors will not
charge advisory fees on any insurance products. Clients are under no obligation to implement any recommendations
and have the option to implement such recommendations through brokers or agents unaffiliated with Sonoma Wealth
Advisors.
Sonoma Wealth Advisors addresses the conflict of interest related to insurance products sales by requiring its
investment advisor representatives to act in the best interest of the client, including when acting as insurance agents.
Sonoma Wealth Advisors and insurance-licensed representatives employ a process of analyzing each customer’s
financial situation, needs, goals and risk profile for the purpose of making recommendations that are based on an
objective evaluation of each client’s best interest rather than on the receipt of any commissions or other benefits.
Client Account Management
Prior to an engagement each client is required to enter into an agreement that defines the scope, conditions, and
fees. Asset Management services will also require custodian specific account opening documents.
Assets Under Management
Assets under management shall be amended following the firm’s December 31, 2023 fiscal year. Clients
may request more current information at any time by contacting the firm. As of 12/31/23, the following
were our assets under management:
Assets Under Management
Discretionary $802,260,540
Non-Discretionary $171,585,986
Total $973,846,526