Running Point Capital Advisors LLC (“Running Point”) is a registered investment adviser with its
principal place of business located in California. Running Point became registered with the
Securities and Exchange Commission in 2019.
James Schlager and Michael Ashley Schulman are the principal owners.
Running Point offers the following advisory services to our clients:
DISCRETIONARY PORTFOLIO MANAGEMENT
Running Point manages the investment of client funds based on the individual needs of the client.
Through personal discussions in which goals and objectives based on a client's particular
circumstances are established, Running Point develops a client's personal investment program and
creates and manages a portfolio based on that program. We conduct at least one, but sometimes
more than one meeting (in person, if possible, otherwise via telephone) with clients in order to
understand their current �inancial situation, existing resources, �inancial goals, and risk tolerance.
Based on what we learn, we propose an investment program to the client. Upon the client’s
agreement to the proposed investment program, we work with the client to establish or transfer
investment accounts so that we can manage the client’s portfolio. Once the relevant accounts are
under our management, we review such accounts at least annually, or more frequently if the client
noti�ies us about any signi�icant changes to their �inancial or personal circumstances.
We manage these advisory accounts on a discretionary basis. Account supervision is guided by the
client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth and
income), as well as tax considerations. The Client may limit our discretionary authority by providing
us with a written communication that details restrictions and other guidelines.
Our investment recommendations will generally include advice regarding the following
investments:
• Money market funds and other cash instruments
• Exchange listed securities, and securities traded over-the-counter
• Mutual fund shares and exchange traded product shares – passive and actively managed
• Equities
• Closed-end funds (CEFs)
• Separately managed accounts
• Corporate debt securities and asset backed securities
• Preferred securities
• Private equity funds
• Hedge funds
• Credit funds
• Municipal securities
• Governmental securities
• Real estate and real estate investment trust (REIT) shares/interests
• Master limited partnership (MLP) shares
• Structured products and derivatives
• Options and warrants
• Alternative non-traded private investments
As part of our investment advisory services, we may recommend one or more third-party
subadvisers to manage all or a portion of the Client's investment portfolio on a fully discretionary
basis. Factors we take into consideration when making our recommendation include, but are not
limited to, the money manager's performance, investment strategies, methods or analysis, advisory
fees and other fees, assets under management, and the Client's �inancial objectives and risk
tolerance. We would generally retain authority to hire/�ire the sub-adviser, and we will periodically
monitor the performance of the sub-adviser to ensure its management and investment style remain
aligned with the Client's objectives and risk tolerance.
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, risk
tolerance, liquidity and suitability.
FINANCIAL PLANNING
We provide �inancial planning services. Financial planning is a comprehensive evaluation of a
client’s current and future �inancial state that uses currently known variables to ascertain future
cash �lows, asset values and withdrawal plans. Through the �inancial planning process, all questions,
information and analysis are considered as they impact, and are impacted by, the entire �inancial
and life situation of the client. Clients purchasing this service receive a written report which
provides the client with a detailed
�inancial plan designed to assist the client in achieving his or her
�inancial goals and objectives.
In general, the �inancial plan can address any or all of the following areas:
• Financial Position: Understand a Client's current �inancial situation. Sources of evaluation
include income, expenses, assets, liabilities, etc.
• Investment Planning: Determine a suitable way to structure investments to meet �inancial
goals, and determine the appropriate account type (e.g., joint tenants, IRA, Roth IRA, etc.)
• Income Tax Planning: Evaluate the current tax situation to help minimize a Client's taxes
and �ind more pro�itable ways to use the extra income generated.
• Retirement Planning: Assess retirement needs to help a Client determine how much to
accumulate, as well as distribution strategies designed to create a source of income during
retirement years.
• Credit Planning: Evaluate a Client's credit needs.
• Insurance Planning and Risk Management: Evaluate the Client's insurance needs and
review insurance policies and the like.
• Estate Planning: Review the Client's cash needs at death, income needs of surviving
dependents and estate planning goals.
• Education Planning: Review the educational needs for the Client and his/her family and
plan for educational expenses.
We gather information through interviews and review of documents provided by the Client,
including questionnaires. Information gathered includes the Client's current �inancial status, future
goals, investment objectives, risk tolerance and family circumstances. We carefully review
documents supplied by the client, including a questionnaire completed by the client, and prepare a
written report. Should the client choose to implement the recommendations contained in the plan,
we suggest the client work closely with his/her attorney, accountant, insurance agent, and/or
stockbroker. Implementation of �inancial plan recommendations is entirely at the client's
discretion.
We also provide general non-securities advice on topics that may include tax and budgetary
planning, estate planning and business planning.
The client is under no obligation to act upon Running Point’s �inancial planning recommendations
or to retain Running Point to implement the client’s �inancial plan. A �inancial plan may require the
services of a specialist such as an insurance specialist, attorney or tax accountant. We may
recommend third-party service providers or utilize Running Point’s internal professional service
advisors, but the Client is under no obligation to use any service provider recommended by us.
PARTICIPANT ACCOUNT MANAGEMENT (DISCRETIONARY)
Running Point uses a third-party platform to facilitate discretionary management of held away
assets such as de�ined contribution plan participant accounts. These accounts will be billed through
Schwab. Running Point is not af�iliated with the platform in any way and receives no compensation
for using the platform. Once the client account(s) is connected to the platform, Running Point will
review the current account allocations. When deemed necessary, Running Point will rebalance the
account considering client investment goals and risk tolerance, and any change in allocations will
consider current economic and market trends. Client accounts will be reviewed at least quarterly
and allocation changes will be made as deemed necessary.
PRIVATE PLACEMENT LIFE INSURANCE
Running Point offers Private Placement Life Insurance (“PPLI”) and Private Placement Variable
Annuities (“PPVA”) to quali�ied clients. PPLI and PPVAs involve investing in alternative asset
managers through private placement insurance products. Running Point manages the assets in the
PPLI and/or PPVA and charges a management fee on those assets. Please refer to Item 5 Fees and
Compensation for more information regarding Running Point’s fees.
WRAP FEE PROGRAMS
Running Point does not sponsor, or participate in, wrap fee programs.
AMOUNT OF MANAGED ASSETS
As of December 31, 2023, Running Point has $483,657,106 in assets under management on a
discretionary basis and $25,719,683 in assets under management on a non-discretionary basis.