A. Description of the Advisory Firm
B. Types of Advisory Services
The Financial Planning Process
Once we have signed an agreement, we will obtain additional information from you or from anyone else
you tell us is legally acceptable (e.g., another adviser, legal counsel, etc.). This information will help us to
understand your financial needs, goals, holdings, etc.
We follow the Certified Financial Planner Board of Standards recommended six steps:
1. Agree on how to work together by establishing and defining the client-planner relationship
2. Gather information about your finances and set goals and objectives
3. Analyze and evaluate your current financial status
4. Develop and present financial planning recommendations and/or alternatives
5. Put the financial plan into motion by implementing the recommendations
6. Monitor the progress and update your financial plan on a regular basis
In performing our services, we may independently verify any information you give us, though it is not a
requirement that we do so, and sometimes we will simply take you at your word. We base our financial
advice and/or plans on the information that you give us, and we incorporate your financial situation as of
the time that we present the plan to you.
We typically employ a long-term investment perspective unless a client specifically requests otherwise.
WF may assist you in developing a portfolio we believe is appropriate given your unique investment
objectives and tolerance for risk. As a client of WF, you will retain absolute discretion (control) over
whether and how to implement the advice we give you. You are always free to accept or reject any
recommendation we make. If there is any change in your financial situation or investment objectives, you
should let WF know right away so that we may work with you to review and possibly revise our
recommendations and stay on track with your goals.
We are an investment advisory firm — we do not provide legal advice. If you would like us to, we will
work together with your attorney, insurance agent, or other professional advisers to coordinate and
implement the strategies we’ve agreed on. You should be aware that your other professional advisers will
bill you separately for their services, and their fees will be in addition to those of WF. We do not share
our fees with these other professionals, and they don’t share their fees with us.
When you engage WF only for as‐needed financial planning and investment advisory services, that
engagement will normally conclude when we deliver the requested service (such as a financial plan). We
encourage you to engage with us in the future, so we may review your situation and recommend any
changes needed to keep your financial plan in line with your goals. We recommend periodic reviews,
and it is each client's responsibility to contact us and initiate a review. Unless we have a written
agreement already in place that specifically includes review and updates, a new or amended written
agreement may be required. For clients desiring ongoing services after an initial financial plan, we offer
both integrated wealth management and professional investment management services. See below for
more information about these services. More information regarding our fees is provided in Item 5 of this
brochure (Fees and Compensation).
Integrated Wealth Management Services
Once you have completed your financial plan, it’s time to implement and monitor the recommendations.
We believe that financial planning is a process, not just a document, and as such, a strong financial plan
needs consistent monitoring and updating. Most of our clients want comprehensive wealth management
services that include annual reviews of their financial plan and ongoing professional investment
management, as well as regular communication with their advisor throughout the year.
Our integrated wealth management process contains four distinct steps, each of which are vitally
important to achieving the ultimate goal of helping our clients accomplish not just their financial goals but
their life goals as well.
1. Client Relationship – Our process starts with establishing a client relationship that is built on mutual
communication, education, and trust. This is the most important step. We use engagement standards
to clearly outline in writing our communication structure. We ask that you educate us on your past
experiences, present needs, and future goals. We educate you on financial matters and explain how
we are developing recommendations based on mathematics and science, as well as our own
philosophy and biases. Lastly, we believe trust is built over time as we continuously execute our
stated service levels and meet the expectations outlined in the engagement standards.
2. Client Profile – Understanding our clients’ needs, hopes, and wishes is often a detailed and complex
matter. It takes time and information to create meaningful life and financial goals and objectives.
There is a continuous process of data gathering and analysis. We use this step to explore topics like:
client stated goals, client “hidden” goals, client interests, client values, family relationships, risk
tolerance, behavioral biases, client constraints, personal income and net worth statements, tax
profile, other advisors (CPAs, attorneys, etc.), and market expectations.
3. Wealth Management Investment Policy Statement – Building from the now established client
relationship and the information gathered and prepared during the Client Profile step, the next step
is to develop a customized Investment Policy Statement (IPS). It serves as the governing document
for all investment management decisions. It establishes the specific investment objectives (return
and risk), as well as any constraints such as liquidity (cash flow needs), time horizon, tax
considerations, and unique circumstances. Finally, the IPS establishes the planned tactical asset
allocation strategy(ies) and the process and responsibilities for implementing, monitoring, and
reviewing.
4. Professional Investment Management Services, Monitoring, and Market Review – We move to the
fourth step only after we have established a relationship based on communication, education, trust,
understanding, data gathering, and analysis. In this step, recommendations are explored and mutually
decided upon; then we implement, monitor, and review the financial plan. This is an iterative process
that relies on ever-changing information, such as changes in client circumstances, performance, and
market conditions. Behavioral tendencies are often exhibited in this step, especially in response to
volatile market conditions. This is why we rely on our comprehensive four-
step wealth management process to help guide our client to make good, long-term decisions that help
them best achieve their goals.
More information about our methods of analysis, investment strategies and risk of investment loss
are provided in Item 8 of this brochure (Methods of Analysis, Investment Strategies, and Risk of
Investment Loss). More information regarding our fees is provided in Item 5 of this brochure (Fees
and Compensation).
Generally, we meet with each Integrated Wealth Management client annually, upon their request.
Further, your financial planner is available throughout the year to answer any financial planning,
investment management or account related questions. This service requires a minimum of
$500,000 in discretionary or non-discretionary
investable assets.
Professional Investment Management Services
This service is for clients who seek professional investment management services only and prefer to
complete and implement their own financial plan. While WF strongly encourages each client to holistically
review their finances and consider using our integrated wealth management service, we understand that
not all clients have the need for ongoing financial planning advice and an annual financial plan update.
WF offers ongoing professional investment management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. WF creates an Investment Policy Statement for
each client, which outlines the client’s current situation (income, tax levels, and risk tolerance levels) and
then constructs a plan (the Investment Policy Statement) to aid in the selection of a portfolio that matches
each client’s specific situation. Professional investment management services include, but are not limited
to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
WF evaluates the current investments of each client with respect to their risk tolerance levels and time
horizon. WF will request discretionary authority from clients in order to select securities and execute
transactions without permission from the client prior to each transaction. Risk tolerance levels are
documented in the Investment Policy Statement, which is given to each client.
More information about our methods of analysis, investment strategies and risk of investment loss are
provided in Item 8 of this brochure (Methods of Analysis, Investment Strategies, and Risk of Investment
Loss). More information about our fees is provided in Item 5 of this brochure (Fees and Compensation).
Generally, we meet with each Professional Investment Management client annually, upon their request.
Further, your financial planner is available throughout the year to answer any investment or account
related questions. This service requires a minimum of $500,000 in discretionary investable assets.
Williams Digital Portfolios - Investment Management Services
This service is for clients who do not meet the investable minimums of our other services but seek help
managing their investments. It provides the same institutional-level professional investment
management services available at other service levels but with less face-to-face client services. For
example, this service level does not provide annual client meetings. Most services are delivered digitally,
through electronic delivery of information, recommendations, documents, and disclosures. Financial
planners are available throughout the year to answer any investment or account related questions via
email or phone support only.
WF offers ongoing professional investment management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. WF creates an Investment Policy Statement for
each client, which outlines the client’s current situation (income, tax levels, and risk tolerance levels) and
then constructs a plan (the Investment Policy Statement) to aid in the selection of a portfolio that matches
each client’s specific situation. Professional investment management services include, but are not limited
to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
WF evaluates the current investments of each client with respect to their risk tolerance levels and time
horizon. WF will request discretionary authority from clients in order to select securities and execute
transactions without permission from the client prior to each transaction. Risk tolerance levels are
documented in the Investment Policy Statement, which is given to each client.
More information about our methods of analysis, investment strategies and risk of investment loss are
provided in Item 8 of this brochure (Methods of Analysis, Investment Strategies, and Risk of Investment
Loss). More information about our fees is provided in Item 5 of this brochure (Fees and Compensation).
This service requires no minimum in discretionary investable assets.
Pension Consulting Services
WF offers consulting services to pension or other employee benefit plans (including but not limited to
401(k) plans). Pension consulting may include, but is not limited to:
o identifying investment objectives and restrictions
o providing guidance on various assets classes and investment options
o recommending money managers to manage plan assets in ways designed to achieve objectives
o monitoring performance of money managers and investment options and making
recommendations for changes
o recommending other service providers, such as custodians, administrators, and broker-dealers
o creating a written pension consulting plan
Services Limited to Specific Types of Investments
WF generally limits its investment advice and/or money management to mutual funds, equities, bonds,
fixed income, debt securities, ETFs, real estate, hedge funds, REITs, insurance products including annuities,
private placements, and government securities. WF may use other securities as well to help diversify a
portfolio when applicable.
WF offers the same suite of services to all its clients. However, specific client financial plans and their
implementation are dependent upon the client Investment Policy Statement which outlines each client’s
current situation (income, tax levels, and risk tolerance levels) and is used to construct a client specific
plan to aid in the selection of a portfolio that matches restrictions, needs, and targets.
Clients may impose restrictions in investing in certain securities or types of securities in accordance with
their values or beliefs. However, if the restrictions prevent WF from properly servicing the client account,
or if the restrictions would require WF to deviate from its standard suite of services, WF reserves the right
to end the relationship.
A wrap fee program is an investment program where the investor pays one stated fee that includes
management fees, transaction costs, fund expenses, and any other administrative fees. WF does NOT
participate in any wrap fee programs.
WF has the following assets under management:
Discretionary
Amounts:
Non-discretionary
Amounts:
Total AUM
Date Calculated:
$143,253,246
$4,321,149
$147,574,395
12/31/2022
Financial Planning Fees
Financial Planning Services are offered and billed based on complexity and unique client needs. Financial
Planning Services are flat fees and generally cost $6,000, however some more complex plans may range
from $6,000 - $12,000 or more. Prior to the planning process the client will be provided an estimated plan
fee. A portion of the fee may be waived if the client engages in additional ongoing services like Integrated
Wealth Management, Professional Investment Management, or Williams Digital Portfolio services.
Financial Planning services are detailed in the engagement agreement. Services are limited to the
engagement agreement and are generally delivered in four (4) to twelve (12) weeks unless delayed by the
client. Services conclude 30 days after the delivery of the plan.
C. Client Tailored Services and Client Imposed Restrictions
D. Wrap Fee Programs
E. Amounts Under Management