Westward Investment Advisory, LLC ("WIA" or the "Firm") is an SEC registered investment advisor and has been in business since December 2015. This brochure provides clients with information regarding WIA and the qualifications, business practices and nature of advisory services that should be considered before becoming an advisory client of WIA.
This disclosure document is being offered to you in connection with the investment advisory services provided by WIA to provide you with information about the services we provide and the manner in which those services are made available to you, the client.
WIA is committed to helping our clients achieve their stated financial goals by working diligently to understand your unique needs and crafting customized solutions to meet those needs. Our focus, client-centric process, experience, and unique expertise are the foundation on which we build each client relationship.
WIA is a fee-based investment management firm located in Prairie Village, Kansas and Milwaukee, Wisconsin. The primary owners of WIA are Casey McLiney and James Holcomb. Prior to engaging us to provide investment advisory services, you are required to enter into a written agreement with WIA. A separate custodial agreement may also be required. The agreement sets forth the terms and conditions of the engagement and describes the scope of the services provided and the fees for such services.
We provide portfolio management services on a discretionary basis and investment and asset servicing consulting on a non-discretionary basis. We do not and will not have custody of your funds or securities, except for the limited access to deduct investment advisory fees via the qualified custodian and only with the appropriate prior authorization for you.
WIA offers investment advisory services to institutional investors of all types including not-for-profit organizations, family offices, corporations, and retirement plans. We also offer investment advisory services to individuals and families. The Firm's services and fee arrangements are described in the following pages.
Individuals who are appropriately licensed, qualified and authorized to provide advisory services on behalf of WIA are known as Investment Adviser Representatives ("IARs"). IARs offer advice to clients regarding investments in stocks, bonds, mutual funds, and other securities or investments as deemed appropriate to its clients. WIA reserves the right to advise clients on any other type of investment that it deems appropriate based on the client's stated investment goals and objectives. WIA may also provide advice on any type of investment held in a client's portfolio at the inception of the advisory relationship or on any investment for which the client requests advice.
Professional Liability Insurance WIA maintains professional liability insurance coverage for its investment advisory services. Within 30 days of any client or prospective client request, WIA will provide proof of professional liability insurance that includes a copy of the insurance agreement that is in effect.
Portfolio Management Services WIA primarily provides continuous discretionary asset management and investment advisory services. Subject to any written guidelines, which the client may provide, the Firm will be granted discretion and authority to manage the account. Accordingly, WIA is authorized to perform various functions, at the client's expense, without further approval from the client. Such functions include making all investment decisions for the (a) securities to be purchased or sold; (b) the amount of securities to be purchased or 4 sold; (c) selection of the broker or dealer to execute transactions; and (d) the commission rates to be paid. Once the portfolio is constructed, WIA provides ongoing supervision and re-balancing of the portfolio as changes in market conditions and client circumstances may require. Clients may limit our discretionary authority (for example, limiting the types of securities that can be purchased or sold for your account) by providing restrictions and guidelines in writing.
In limited circumstances, the Firm may enter into non-discretionary arrangements with clients, where it will obtain client approval prior to the execution of a trade. Clients have an unrestricted right to decline to implement any advice provided by the firm on a non-discretionary basis.
Financial Planning Services WIA may offer financial planning services which will typically involve providing a variety of services, principally advisory in nature to clients regarding the management of their financial resources based upon analysis of their individual needs. An Advisor of the Firm will first conduct a complimentary initial consultation. After the initial consultation, if the client decides to engage WIA for financial planning services, the Advisor will conduct follow up meetings as necessary during which pertinent information about the client's financial circumstances and objectives is collected. Once such information has been reviewed and analyzed, a written

financial plan, designed to achieve the client's stated financial goals and objectives, will be produced and presented to the client. The primary objective of this process is to allow the Firm to assist the client in developing a strategy for the successful management of income, assets, and liabilities in meeting the client's financial goals and objectives.
Financial plans are based on the client's financial situation at the time the plan is presented and are based on financial information disclosed by the client to the Firm. Clients are advised that certain assumptions may be made with respect to market conditions and macroeconomic trends. Past performance is in no way an indication of future results. WIA cannot offer any guarantees or promises that the client's financial goals and objectives will be met. As the client's financial situation, goals, objectives or needs change, the client should notify the Firm promptly.
Financial planning clients are under no obligation to act on our financial planning recommendations. Should the client choose to act on any of our recommendations, they are not obligated to implement the financial plan through any of our other investment advisory services. Moreover, clients may act on our recommendations by placing securities transactions with any brokerage firm.
Consulting Services Clients may also receive investment related consulting services based on their needs and the expertise and services available from our firm. Consulting topics may include, but are not limited to, risk assessment/management, investment planning, financial organization, or financial decision making/negotiation.
Wrap Fee Programs WIA does not participate in any wrap fee program.
Selection of Other Advisers WIA may recommend that you use the services of a third party money manager ("TPMM") to manage all, or a portion of, your investment portfolio. After gathering information about your financial situation and objectives, we may recommend that you engage a specific TPMM or investment program. Factors that we take into consideration when making our recommendation(s) include, but are not limited to, the following: The TPMM's performance, methods of analysis, fees, your financial needs, investment goals, risk tolerance, and investment objectives. We will monitor the TPMM(s)' performance to ensure its management and investment style remains aligned with your investment goals and objectives.
5 The TPMM(s) will actively manage your portfolio and will assume discretionary investment authority over your account. We will assume discretionary authority to hire and fire TPMM(s) and/or reallocate your assets to other TPMM(s) where we deem such action appropriate.
General Information Regarding Advisory Services Advice offered by WIA may involve investments in mutual funds, exchange traded funds, or separately managed accounts. WIA does not represent, warrant or imply that the services or methods of analysis employed by the Firm can or will predict future results, successfully identify market tops or bottoms or insulate clients from the losses due to market corrections or declines.
WIA shall never have custody of any client funds or securities as the services of a qualified independent custodian will be utilized for these services.
IRA Rollover Recommendations Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the following acknowledgment to you. When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. Because our fees are based on the amount of assets that we manage, there is a conflict of interest when a rollover is recommended. In order to manage that and comply with this special rule, we must:
•Meet a professional standard of care when making investment recommendations (give prudent advice);
•Never put our financial interests ahead of yours when making recommendations (give loyal advice);
•Avoid misleading statements about conflicts of interest, fees, and investments;
•Follow policies and procedures designed to ensure that we give advice that is in your best interest;
•Charge no more than is reasonable for our services; and
•Give you basic information about conflicts of interest. As a fiduciary, we only recommend a rollover when we believe it is in your best interest.
Assets Under Management As of December 31, 2023, we provide continuous management services for $52,776,019 in client assets on a discretionary basis, and $344,637,872 in client assets on a non-discretionary basis. We also manage $243,464,787 in client assets on a non-continuous basis.