A. Firm Information
Journey Strategic Wealth, LLC (“Journey” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission (“SEC”). The Advisor was organized as a Limited Liability Company
(“LLC”) under the laws of the State of Delaware in December 2020. Journey Strategic Wealth became a wholly-
owned subsidiary of Journey Strategic Holdings, LLC in March 2021. Journey Strategic Holdings, LLC is
primarily owned by Michael C. Brown (Managing Partner, Financial Advisor, and Chief Compliance Officer),
Brian R. Flynn (Managing Partner & Financial Advisor), Damian F. Lo Basso (Chief Executive Officer and Chief
Operating Officer),Penny A. Phillips (President), Charles F. Britton, and Echelon Journey Management LLC who
are also principal officers of the Advisor.
This Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory
services provided by Journey. For information regarding Journey or this Disclosure Brochure, please contact Mr.
Brown at (201) 905-0070.
B. Advisory Services Offered
Journey offers wealth management services to individuals, high net worth individuals, families, trusts, and
estates (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a
fiduciary, the Advisor upholds a duty of loyalty, fairness, and good faith towards each Client and seeks to
mitigate potential conflicts of interest. Journey's fiduciary commitment is further described in the Advisor’s Code
of Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation
or Interest in Client Transactions and Personal Trading.
Wealth Management Services
Journey provides Clients with wealth management services, which generally include a broad range of
comprehensive financial planning and consulting services in connection with discretionary management of
investment portfolios. These services are described below.
Investment Management Services – Journey provides customized investment advisory solutions for its Clients.
This is achieved through continuous personal Client contact and interaction while providing discretionary
investment management and related advisory services. Journey works closely with each Client to identify their
investment goals and objectives as well as risk tolerance and financial situation in order to create a portfolio
strategy. Journey will then construct an investment portfolio consisting of exchange-traded funds (“ETFs”),
open-end mutual funds, individual stocks, individual bonds, and closed-end mutual funds. The Advisor may also
utilize covered options, limited partnerships, and/or other types in investments, as appropriate, to meet the
needs of the Client. The Advisor may retain certain types of investments based on a Client’s legacy investments
based on portfolio fit and/or tax considerations.
Journey’s investment strategies are primarily long-term focused, but the Advisor may buy, sell, or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Journey will construct, implement, and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place
reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance
by the Advisor.
Journey evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. Journey may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. Journey may recommend specific positions to increase sector or asset class weightings. The Advisor
may recommend employing cash positions as a possible hedge against market movement. Journey may
recommend selling positions for reasons that include but are not limited to harvesting capital gains or losses,
business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting of
the position[s] in the portfolio, changes in the risk tolerance of the Client, generating cash to meet Clients’
needs, or any risk deemed unacceptable for the Client’s risk tolerance.
Phone: (201) 905-0070
| www.journeysw.com Page 5
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security
Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over
the assets to an IRA or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g., commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor earns a new
(or increases its current) advisory fee as a result of the transaction. No client is under any obligation to roll over
a retirement account to an account managed by the Advisor.
At no time will Journey accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within the designated account[s] at
the Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Financial Planning Services – Journey will typically provide a variety of financial planning and consulting
services to Clients. Services may be offered as part of an overall wealth management engagement or provided
as a separate engagement and fee pursuant to a written financial planning and consulting agreement. Financial
plan services may also be perpetual and a fixed scope project, based on the needs of the Client. Services are
offered in several areas of a Client’s financial situation, depending on their goals and objectives. Generally, such
financial planning services involve preparing a formal financial plan or rendering a specific financial consultation
based on the Client’s financial goals and objectives. This planning or consulting may encompass one or more
areas of need, including but not limited to investment planning, retirement planning, personal savings, education
savings, insurance needs, and/or other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings, and/or charitable giving programs.
Journey may also refer Clients to an accountant, attorney, or other specialists, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of the Client’s
financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor
may not provide a written summary. Plans or consultations are typically completed within six (6) months of the
contract date, assuming all information and documents requested are provided promptly.
C. Client Account Management
Prior to engaging Journey to provide investment advisory services, each Client is required to enter into one or
more agreements with the Advisor that define the terms, conditions, authority, and responsibilities of the Advisor
and the Client. These services may include:
• Establishing an Investment Strategy – Journey, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Journey will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation, and tolerance for risk for each Client.
• Portfolio Construction – Journey will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
• Investment Management and Supervision – Journey will provide investment management and ongoing
oversight of the Client’s investment portfolio.
• Ongoing Financial Planning – As applicable, Journey will monitor the financial plan of the Client to assist
with defining and achieving goals. Planning may be perpetual or project-based.
D. Wrap Fee Programs
Journey does not manage or place Client assets into a wrap fee program. Investment management services are
provided directly by Journey.
Phone: (201) 905-0070
| www.journeysw.com Page 6
E. Assets Under Management
As of December 31, 2023, Journey manages $3,069,968,934, of which $3,061,771,431 is managed on a
discretionary basis and $8,197,503 is managed on a non-discretionary basis. Clients may request more current
information at any time by contacting the Advisor.