MYRA Advisors LLC is a registered investment adviser (“RIA”) with the US Securities and Exchange Commission (“SEC”). MYRA Advisors LLC is a Delaware limited liability company formed in 2019, and is wholly-owned by MYRA, Inc.
As of December 31st, 2023, we had approx. $40M of discretionary assets under management.
MYRA Advisors LLC provides INVEST, PLAN and CONSULT services. These services are offered via 2 plan types: (1) FREE (30-day trial), or (2) PAID subscriptions. There are 4 types of PAID subscriptions: (1) Non-Accredited Individual, (2) Accredited Individual, (3) Non-Accredited Household, and (4) Accredited Household.
Note: You are an Accredited Investor if: (1) your Net worth is over $1 million, excluding primary residence (individually or with spouse or partner), OR (2) you earned an income of over $200,000 (individually) or $300,000 (with a spouse or partner) in each of the prior two years, and reasonably expect the same for the current year. Note: You are a Household if you have a spouse or partner.
FREE (30-day trial) includes the Dashboard, and may include INVEST services for an additional fee. FREE (30-day trial) does not include any consultations from a financial advisor. Clients may avail CONSULT (One-Time) services for an additional fee when enrolled in the FREE (30-day trial). PAID subscriptions include Dashboard, PLAN and CONSULT (ongoing) services, and may include INVEST services for an additional fee.
Clients may access our services through an interactive website operated by our affiliate, MYRA Technologies LLC (the “Platform”). MYRA Technologies LLC is a wholly-owned subsidiary of MYRA, Inc. This Platform is an interactive website in which computer software-based models and applications provide investment advice to clients based on personal information provided by each client through the website, as well as, offers clients a variety of educational resources, account aggregation tools, access to tax services offered by MYRA Tax LLC (an affiliate and wholly-owned subsidiary of MYRA, Inc.), and access to other unaffiliated product and service providers.
PLAN enables a client to create a digital financial plan using online tools on the Platform. The financial plan includes various topics, including a summary of income and assets, education savings, insurance, investment planning, tax strategies, saving for retirement, estate planning, employee benefits selection, and other related planning.
CONSULT enables clients to schedule a consultation with an adviser, typically a CERTIFIED FINANCIAL PLANNER™to discuss various topics including basic finances, education savings,1 1CERTIFIED FINANCIAL PLANNER™ , CFP® and federally registered CFP (with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the United States by insurance, tax strategies, saving for retirement, estate planning, employee benefits selection, and other related planning.
INVEST enables a client to open taxable brokerage (e.g. individual brokerage, joint brokerage, trust), retirement (e.g. IRA, Roth IRA, SEP IRA), education savings (e.g. 529 plan) and health savings accounts (collectively referred to “Account”) using the Platform. This Platform is an interactive website in which computer software-based models and applications provide financial advice to clients based on personal information provided by each client through the website.
The portfolio composition typically is made up of cash and exchange-traded funds (ETFs). We do not offer a wrap-fee program (a program that includes transaction costs in

the advisory fee); however, we try to use zero commission fee ETFs to minimize transaction costs. INVEST services will be provided on a discretionary basis, which means that clients grant us the authority to make investment decisions and implement transactions on client's behalf without obtaining client's prior consent and approval. Clients may impose restrictions on investing in certain securities or types of securities in accordance with client's values or beliefs as long as such restrictions allow us to reasonably manage client's assets. Client's assets will be held with a qualified custodian. Please see Item 12 below for further information on the custodians and brokerage practices.
To receive our services, clients will be asked to provide information through the Platform.
Because we rely on information clients provide to make our recommendations, it is important that clients provide complete and accurate information. Clients should notify us immediately of any changes in client's financial objectives, goals, and risk tolerance, as well as any other material changes to client's personal financial circumstances (such as client's employment status, marital status, or financial condition) by updating their Settings in the Platform. These changes may affect our recommendations. In providing our services, we are not required to verify any information we receive from clients or from other professionals acting on client's behalf (e.g., attorney, accountant, payroll providers), and we are expressly authorized to rely on the information clients provide directly or indirectly. When clients are enrolled as a household, we may rely on the information provided by any one client on behalf of the other client (typically a spouse or partner).
Clients receive our Disclosure Brochure, Form CRS, Privacy Policy and Terms of Use through the Platform before being presented with an advisory agreement. If clients wish to engage our services, clients will accept our disclosures and execute the advisory agreement electronically.
Certified Financial Planner Board of Standards, Inc. (“CFP Board”). The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with clients. To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the CFP Board requirements of education, examination, experience, and ethics.
We will use our best judgment and good faith effort in providing services to our clients. As an RIA, we act as a client's fiduciary, which means that we must act in the client's best interests.
We cannot guarantee the success of any recommendations we provide, or any particular level of performance, or that an investment will be profitable over time. Past performance does not guarantee future results. Investing involves risk, and investments may lose value over time.
Except as otherwise provided by law, we are not liable for any losses in an account if our investment decisions and actions are made in good faith with the degree of care, skill, and prudence that a person acting in a fiduciary capacity would use. In addition, we are not liable for any losses arising as a result of following client's directives, or for any act or failure to act by a service provider (e.g. custodian) maintaining an account.