Avery Wealth, Inc. (“Avery Wealth) is an SEC-registered investment adviser with its
principal place of business located in Michigan. Avery Wealth began conducting business
in 2008.
Listed below are the firm’s principal shareholders (i.e. those individuals and/or entities
controlling 25% or more of the company):
• Daniel A Reese, CFP®, President and Chief Compliance Officer
The Adviser generally offers a complimentary general consultation to discuss the services
available, to give a prospective client an opportunity to review the services desired, and to
determine the possibility of a potential Client-Adviser relationship. Investment advisory
services begin only after the client and Adviser formalize the relationship with a properly
executed Client Agreement.
Avery Wealth offers the following services to our clients:
INVESTMENT MANAGEMENT SERVICES
Avery Wealth offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. Avery Wealth creates an
Investment Policy Statement for each client, which outlines the client’s current situation
(income, tax levels, and risk tolerance levels) and then constructs a plan to aid in the
selection of a portfolio that matches each client’s specific situation. Investment Supervisory
Services include, but are not limited to, the following:
• Investment Strategy
• Asset Allocation
• Regular portfolio monitoring
• Asset allocation
• Risk tolerance
Avery Wealth evaluates the current investments of each client with respect to their risk
tolerance levels and time horizon. Avery Wealth will request discretionary authority from
clients in order to select securities and execute transactions without permission from the
client prior to each transaction. Risk tolerance levels are documented in the Investment
Policy Statement, which is given to each client.
In addition to traditional investment consulting, Avery Wealth offers advanced planning
services to each client. Advanced planning services includes the follow core areas:
• Wealth Enhancement – The process of minimizing the impact of taxes on a client’s
investment return, while insuring the required cash flow from the portfolio.
• Wealth Transfer – The process of finding and facilitating the most tax-efficient way
to pass assets to loved ones in ways that meet the client’s wishes with minimal
difficulty and cost.
• Wealth Protection – The process of protecting a client’s wealth against
catastrophic loss, potential creditors, litigants, children’s spouses and potential ex-
spouses, and identity thieves.
• Charitable Giving – The process of selecting the appropriate means of giving (such
as direct gifts, donor-advised funds, or private family foundations), to selecting
causes and organizations that will have the biggest impact.
In a well-orchestrated wealth management plan, each of the advanced planning areas noted
above work in concert with a client’s investment plan to put them in the best position to
accomplish the things most important to them. Often, this work is done by coordinating
with the client’s other professionals, such as their CPA, business attorney, personal
attorney, and commercial and/or personal lines insurance specialist. By implementing a
consultative process, the client is able to make informed decisions, and implement only
those strategies that they and their team of professionals agree are prudent in attaining
their goals.
It is important to note that information sharing and coordinated work with other
professionals is only done at the direction of the client and with their prior approval.
Additionally, service fees charged by other professionals is included in a separate
agreement between the client and that professional, and not included under a client’s
agreement with Avery Wealth.
INDEPENDENT MANAGERS
When deemed appropriate and of interest to the client, Avery Wealth may recommend the
services of one or more third-party investment managers (“Independent Managers”) that
may offer investment programs designed to help clients meet their goals and objectives.
Avery Wealth will determine which Independent Manager(s) may be appropriate,
depending upon the client’s stated circumstances, stated goals and objectives, strategy
desired, account size, risk tolerance, or other factors. The terms and conditions under
which the client shall engage the Independent Manager(s) shall be set forth within the
written agreements between the client and Avery Wealth. Avery Wealth shall continue to
render advisory services to the client
relative to the ongoing monitoring and review of
account performance and will act as the client’s primary Adviser.
Factors that Avery Wealth shall consider in recommending Independent Manager(s)
include the client’s stated investment objective(s), management style, performance,
reputation, financial strength, reporting, pricing, and research.
The Independent Manager is responsible for portfolio management, portfolio reporting
services, best execution review, quarterly reporting, trade error resolution, custodial
reconciliations, and implementation of trades within their respective programs. Certain
Independent Managers require minimum portfolio conditions as outlined in each
Manager’s disclosure materials.
CONSULTATION SERVICES
Avery Wealth is available to provide Consultation Services on an hourly basis. Consultation
Services may be suitable where limited or occasional services are desired.
The Adviser may provide Consultations pertaining to such issues as research, investment
analysis, portfolio reviews, asset allocation, general tax issues; retirement planning;
education funding; risk assessment; goal setting; business benefit issues; business owner
issues; cash flow, or other needs that are identified by the client. The Adviser can tailor
services as may be desired by the client. Advice and recommendations may address only
certain financial or investment components as desired by the client.
When Consultation Services only focus on certain areas of client interests, needs or is
otherwise limited, clients must understand that a client’s overall financial and investment
needs and objectives may not be considered as a result of time and/or service restraints
placed on the Adviser’s services. Clients requiring assistance on issues relating to matters
outside of financial and investment advisory topics should consult their personal tax
Adviser, legal counsel, or other professionals for expert opinions. When providing
retirement plan-related consultation services, the advice and recommendations are limited
to plan offerings.
WEALTH.COM
Clients of Avery Wealth may, but are not required to utilize Wealth.com free of charge for
their estate planning needs. Wealth.com provides a holistic estate planning solution that
allows users to create, manage and administrate estate plans through a
technology platform. Wealth.com facilitates an optional hybrid model where clients can
start the process digitally, but still receive a bespoke human experience by consulting live
with one of our local T&E attorney partners for a fee. Advisors purchase access to the
Wealth platform as an annual license and can then invite or refer an unlimited number of
clients to the platform for estate planning.
Wealth.com allows clients to create estate planning documents to action the legacy
objectives that we may have designed together. Once referred to Wealth, clients enters the
Wealth platform and are guided through the document creation process by Wealth, not by
the advisor. Though advisors can refer clients to the platform, they are not involved with
the drafting of the legal documents and cannot make selections for the client. As an
advisor, we can receive read-only visibility of the client account to help ensure the process
is completed and to continue to monitor for optimization opportunities.
From a compliance standpoint, offering a Wealth account to a client is no different from any
other estate planning referral an advisor can make. Wealth prioritizes advisor compliance
with industry best practices regarding legal ethics and professional rules of conduct.
Wealth.com works with attorneys who are nationally recognized experts in advising
technology firms seeking to structure ethically compliant relationships with consumers of
legal services and governmental regulators.
ADVICE IMPLEMENTATION AND SERVICE TERMINATION
Clients are welcome, but are never under any obligation, to utilize the products, services, or
service providers that may be recommended. Implementation of any advice or
recommendations, in whole or in part, is entirely at the client’s discretion via the service
provider(s) of the client’s choice.
The advice provided by the Adviser may include recommendations for updates and
reviews. Consultation Services terminate upon the delivery of services. Thus, additional
services or reviews must be requested by the client and will be provided under a new or
amended engagement.
AMOUNT OF MANAGED ASSETS
As of 12/31/2023, we were managing $201.703,744 of client’s assets on a discretionary
basis and $0 on a non-discretionary basis.