Wealth Management Associates, Inc. (WMA) is an investment advisor registered with the U.S. Securities and Exchange Commission and is a corporation formed under the laws of the state of New Jersey.
• James B. Johnson, III is the President, Managing Director and 50% owner of Wealth Management Associates, Inc.
• David R. Hess is the firm’s Vice President, Managing Director Chief Compliance Officer, and 50% owner of the firm.
• WMA has been registered as an investment advisor since March 5, 1999. General Description of Primary Advisory Services Following are brief descriptions of our primary advisory services. More detailed descriptions of our advisory services are provided in Item 5 – Fees and Compensation so that clients and prospective clients can review the description of services and description of fees in a side-by-side manner. Financial Planning Services – We provide advisory services in the form of financial planning services. Financial planning services do not involve the active management of client accounts, but instead focuses on a client’s overall financial situation. Financial planning can be described as helping individuals determine and set their long-term financial goals, through investments, tax planning, asset allocation, risk management, retirement planning, and other areas. The role of a financial planner is to find ways to help the client understand his/her overall financial situation and help the client set financial objectives. Asset Management Services – We provide advisory services in the form of asset management services. Asset management services involve providing clients with continuous and on-going supervision over client accounts. This means that we will continuously monitor a client’s account and make trades in client accounts when necessary. Qualified Plan Services -- We provide advisory services to qualified retirement plan accounts established with outside custodians. Retirement Plan Rollover Recommendations - When WMA provides investment advice about your retirement plan account or individual retirement account (“IRA”) including whether to maintain investments and/or proceeds in the retirement plan account, roll over such investment/proceeds from the retirement plan account to a IRA or make a distribution from the retirement plan account, we acknowledge that WMA is a “fiduciary” within the meaning of Title I of the Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”) as applicable, which are laws governing retirement accounts. The way WMA makes money creates conflicts with your interests so WMA operates under a special rule that requires WMA to act in your best interest and not put our interest ahead of you. Under this special rule’s provisions, WMA must act as a fiduciary to a retirement plan account or IRA under ERISA/IRC:
• Meet a professional standard of care when making investment recommendations (e.g., give prudent advice);
• Never put the financial interests of WMA ahead of you when making recommendations (e.g., give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that WMA gives advice that is in your best interest;
• Charge no more than is reasonable for the services of WMA; and
• Give Client basic information about conflicts of interest. To the extent we recommend you roll over your account from a current retirement plan account to an individual retirement account managed by WMA, please know that WMA and our investment adviser representatives have a conflict of interest. We

can earn increased investment advisory fees by recommending that you roll over your account at the retirement plan to an IRA managed by WMA. We will earn fewer investment advisory fees if you do not roll over the funds in the retirement plan to an IRA managed by WMA. Thus, our investment adviser representatives have an economic incentive to recommend a rollover of funds from a retirement plan to an IRA which is a conflict of interest because our recommendation that you open an IRA account to be managed by our firm can be based on our economic incentive and not based exclusively on whether or not moving the IRA to our management program is in your overall best interest. We have taken steps to manage this conflict of interest. We have adopted an impartial conduct standard whereby our investment adviser representatives will (i) provide investment advice to a retirement plan participant regarding a rollover of funds from the retirement plan in accordance with the fiduciary status described below, (ii) not recommend investments which result in WMA receiving unreasonable compensation related to the rollover of funds from the retirement plan to an IRA, and (iii) fully disclose compensation received by WMA and our supervised persons and any material conflicts of interest related to recommending the rollover of funds from the retirement plan to an IRA and refrain from making any materially misleading statements regarding such rollover. When providing advice to your regarding a retirement plan account or IRA, our investment advisor representatives will act with the care, skill, prudence, and diligence under the circumstances then prevailing that a prudent person acting in a like capacity and familiar with such matters would use in the conduct of an enterprise of a like character and with like aims, based on the investment objectives, risk, tolerance, financial circumstances, and a client’s needs, without regard to the financial or other interests of WMA or our affiliated personnel. Referral of Third-Party Money Managers – We provide advisory services by referring clients to outside, or unaffiliated, money managers that are registered or exempt from registration as investment advisors. Third-party money managers are responsible for continuously monitoring client accounts and making trades in client accounts when necessary. Seminars -- Associated persons of WMA may present seminars. Limits Advice to Certain Types of Investments WMA provides investment advice on the following types of investments:
• Exchange-listed securities (i.e. stocks)
• Securities traded over-the-counter (i.e. stocks)
• Foreign Issues
• Warrants
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Variable life insurance
• Variable annuities
• Mutual fund shares
• United States government securities
• Options contracts on securities WMA does not provide advice on foreign issues, hedge funds and other types of private (i.e. non- registered) securities. When providing asset management services, we typically construct each client’s account holdings using fixed income investments, annuities, mutual funds and equities to build diversified portfolios. It is not our typical investment strategy to attempt to time the market but we may increase cash holdings modestly as deemed appropriate, based on your risk tolerance and our expectations of market behavior. We may modify our investment strategy to accommodate special situations such as low basis stock, stock options, legacy holdings, inheritances, closely held businesses, collectibles, or special tax situations. (Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for more information.) Tailor Advisory Services to Individual Needs of Clients Our services are always provided based on the individual needs of each client. This means, for example, that you are given the ability to impose restrictions on the accounts we manage for you, including specific investment selections and sectors. We work with each client on a one-on-one basis through interviews and questionnaires to determine the client’s investment objectives and suitability information. Client Assets Managed by WMA The amount of client’s assets managed by WMA under fee-based arrangements was $555,255,227 of as of January 31, 2024. Approximately $545,857,707 these assets are managed on a discretionary basis and approximately $9,397,520 are managed on a non-discretionary basis.