Description of Firm Shore Point Advisors LLC d/b/a Shore Point Advisors is a registered investment adviser based in Brielle, New Jersey. We are organized as a limited liability company ("LLC") under the laws of the State of New Jersey. We have been providing investment advisory services since July 2018. We are owned by Jason C. Lamb.
Currently, we offer the following investment advisory services, which are personalized to each individual client:
•Financial Planning and Consulting Services;
•Portfolio Management Services; and
•Advisory Services to Retirement Plans and Plan Participants. The following paragraphs describe our services and fees. Refer to the description of each investment advisory service listed below for information on how we tailor our advisory services to your individual needs. As used in this brochure, the words "we," "our," "us," and "Shore Point" refer to Shore Point Advisors and the words "you," "your," and "client" refer to you as either a client or prospective client of our firm.
Financial Planning and Consulting Services For clients with assets of less than $125,000, we offer stand-alone financial planning and consulting services which typically involve providing a variety of advisory services to clients regarding the management of their financial resources based upon an analysis of their risk tolerance and individual needs. These services can range from broad-based financial planning to consultative or single subject planning. If you retain our firm for financial planning and consulting services, we will meet with you to gather information about your financial and personal circumstances, risk tolerance and objectives. We may also use financial planning software to determine your current financial position and to define and quantify goals and objectives. Once we specify those long-term objectives (both financial and non- financial), we will develop shorter-term, targeted objectives. Once we review and analyze the information you provide to our firm and the data derived from our financial planning software, we will deliver a written plan to you, designed to help you achieve your stated financial goals and objectives. Our ongoing financial planning and consulting services include a similar initial data gathering meeting with an introduction to our financial planning and tax planning software. The resulting financial plan will also include a portfolio analysis, if applicable, and additional planning considerations as agreed to in your advisory agreement. Our ongoing services include up to four points of contact throughout the year to review the initial plan and track your progress. In general, our financial planning and consulting services may address some or all of the following areas where applicable, although, this list is not all inclusive: Services Offered:
•Prepare and review a full balance sheet;
•Social Security maximization strategy;
•Protection assessment - includes review of current life insurance and property/casualty policies/costs;
•Estate planning evaluation;
•Tax planning;
•Collaboration with CPA's, attorneys, mortgage professionals and property/casualty agents; 4
•Education funding strategies;
•Beneficiary review on all accounts including life insurance;
•Calculate and establish emergency reserves;
•Annual employer 401k/403b/457b review and client education; and
•Tax loss harvesting review. Ongoing Services Offered:
•Quarterly review meeting: 10-to-15 minutes on the phone or virtual session;
•Annual financial planning review meeting (approximately 1 hour);
•Investment advice, as appropriate;
•Online client portal and mobile app;
•Client vault for important document storage;
•Quarterly market reports; and
•Monthly email newsletter. Financial plans are based on your financial situation at the time we present the plan to you, and on the financial information you provide to us. You must promptly notify our firm if your financial situation, goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to act on any of our recommendations, you are not obligated to implement the financial plan through any of our other investment advisory services. However, if you elect to enter into a portfolio management agreement, you will be subject to our minimum asset requirements for portfolio implementation. Moreover, you may act on our recommendations by placing securities transactions with any brokerage firm.
Portfolio Management Services For clients with assets of $125,000 or above, we offer discretionary portfolio management services. Our portfolio management services include the financial planning and consulting services described above at no additional cost. Our investment advice is tailored to meet our clients' needs and investment objectives. We utilize the information gathered through the onboarding or financial planning process to create an Investment Policy Statement ("IPS"). The IPS will outline your personalized investment goals and objectives and describes the strategies that we will employ to meet those objectives.
In order to participate in our discretionary portfolio management services, we require you to grant our firm discretionary authority to manage your account. Discretionary authorization will allow us to determine the specific timing and securities, and the amount of securities, to be purchased or sold for your account without your approval prior to each transaction. Discretionary authority is granted by the investment advisory agreement you sign with our firm and the appropriate trading authorization forms. You may limit our investment discretionary authority (for example, limiting the types of securities that can be purchased or sold for your account) by providing our firm with your restrictions and guidelines in writing.
We may invest your assets according to one or more model portfolios developed by our firm. These models are designed for investors with varying degrees of risk tolerance ranging from a more aggressive investment strategy to a more conservative investment approach. We will accept reasonable investment restrictions, but all requested restrictions must be in writing and be accepted by our firm. Approved client restrictions placed on your account may result in both a cash position and investment performance that may differ materially relative to other accounts in the proprietary model 5 without client directed restrictions. The model portfolios are monitored on an ongoing basis and will typically be rebalanced quarterly, except for non-qualified accounts which may not be rebalanced on a quarterly basis in the same manner as qualified accounts.
Advisory Services to Retirement Plans and Plan Participants We offer various levels of advisory and consulting services to employee benefit plans ("Plan") and to the participants of such plans ("Participants"). The services are designed to assist plan sponsors in meeting their management and fiduciary obligations to Participants under the Employee Retirement Income Securities Act ("ERISA"). Pursuant to adopted regulations of the U.S. Department of Labor, we are required to provide the Plan's responsible plan fiduciary (the person who has the authority to engage us as an investment advisor to the Plan) with a written statement of the services we provide to the Plan, the compensation we receive for providing those services, and our status (which is described below).
Development of an Investment Policy Statement ("IPS") Shore Point will assist the Plan Sponsor (or an authorized delegate thereof) in developing an IPS, subject to the approval of the Plan Sponsor, that will be based upon the Plan Sponsor's asset class preferences selected by the Plan Sponsor. The number and nature of asset categories and Designated Investment Alternatives ("DIAs") will be based upon the Plan Sponsor's asset class preferences, and each will seek to contain a menu of investments that are sufficient to provide Participants the ability to create well-diversified portfolios through

a mix of equity and fixed income exposures.
Initial Selection and On-going Monitoring of the Plan's Designated Investment Alternatives ("DIAs") Once the IPS is approved by the Plan Sponsor, Shore Point will review the investment options available to the Plan and will utilize qualitative and quantitative analysis to provide the Plan Sponsor with recommendations regarding the Plan's DIAs that meet the criteria set forth in the IPS.
Once our initial recommendations have been implemented, we will monitor the DIAs and will instruct the record-keeper directly to remove and replace investments that no longer meet the IPS criteria. We will communicate any changes to the Plan Sponsor reasonably in advance of the proposed change. Shore Point will not be responsible for selection or monitoring, and will not make any recommendations to retain or remove, employer stock or investment options beyond the DIAs (i.e., stable value funds, target date portfolios, mutual fund or brokerage windows, guaranteed investment contracts, unallocated accounts, etc.). For Plans that have existing unallocated accounts, those accounts will be mapped to the Plan's money market fund.
Creation and Maintenance of Model Asset Allocation Portfolios ("Model Portfolios") Shore Point will allocate among the Plan's approved DIAs to create the following five (5) risk-based Model Portfolios to be offered to Plan Participants through the Record-keeper's platform: (1) Conservative (2) Moderately Conservative (3) Moderate (4) Moderately Aggressive (5) Aggressive The Portfolios will be constructed so as to achieve varying degrees of long-term appreciation and capital preservation through a mix of equity and fixed income exposures offered through investment alternatives available through the Plan. We will diversify, reallocate and rebalance the Model Portfolios and associated risk levels over time in accordance with generally accepted investment theories and in compliance with the Plan's IPS. We may make changes to the underlying investments and/or the asset 6 allocation percentages of the Model Portfolios and will communicate such instructions directly to the Plan Sponsor. We will communicate any changes to the Plan Sponsor reasonably in advance of the proposed change. Qualified Default Investment Alternative ("QDIA") Management If the Plan has an existing QDIA, we will map those Participant accounts to our Moderate Model Portfolio when available, or alternatively the Moderate Allocation Fund and will serve as the Plan's QDIA Manager with respect to Participant accounts that are automatically defaulted into the Moderate Model Portfolio when available, or alternatively the Moderate Allocation Fund pursuant to ERISA Section 404(c)(5). For new Plans or those that did not previously designate a QDIA, the Plan Sponsor authorizes Shore Point to designate its Moderate Model Portfolio when available, or alternatively the Moderate Allocation Fund as the Plan's QDIA, and any Participant who fails to direct the investment of their accounts will automatically be invested in the Moderate Model Portfolio when available, or alternatively the Moderate Allocation Fund. the Plan Sponsor, however, retains the sole responsibility to provide all notices to Participants as required under ERISA Section 404(c), including 404(c)(5).
ERISA Non-Fiduciary Services The Plan Sponsor understands that we may provide the following ministerial or administrative services that are not considered to be fiduciary services under ERISA: Preparation and Delivery of Reports:
•Portfolio holdings
•Quarterly investment summary
•Quarterly investment actions
•Supplementary investment-related educational information The administrative services we provide to your Plan are described above, and in the Service Agreement and/or advisory contract. Our compensation for these services is described below, in the Item 5 - Fees and Compensation section, and also in the Service Agreement. We do not reasonably expect to receive any other compensation, direct or indirect, for the services we provide to the Plan or Participants, unless the plan sponsor directs us to deduct our fee from the plan or directs the plan record-keeper to issue payment for our fee out of the plan. If we receive any other compensation for such services, we will (i) offset the compensation against our stated fees, and (ii) we will promptly disclose the amount of such compensation, the services rendered for such compensation and the payer of such compensation to you. Comparable services for lower fees may be available through other financial professionals. The Fees paid to Shore Point do not cover any execution, custody, clearing or settlement services, or investment management fees charged by mutual funds, third-party managers, or other third parties.
In providing services to the Plan and Participants, our status is that of an investment adviser registered under the Investment Advisers Act of 1940, and we are not subject to any disqualifications under Section 411 of ERISA. In performing fiduciary services, we are acting either as a non-discretionary fiduciary of the Plan as defined in Section 3(21) under ERISA, or as a discretionary fiduciary of the plan as defined in Section 3(38) under ERISA. Wrap Fee Programs We do not sponsor or act as a portfolio manager in any wrap fee program.
7 Types of Investments We primarily offer advice on mutual funds and exchange traded funds. Refer to the Methods of Analysis, Investment Strategies and Risk of Loss section below for additional disclosures on this topic. Additionally, we may advise you on various types of investments based on your stated goals and objectives. We may also provide advice on any type of investment held in your portfolio at the inception of our advisory relationship or subsequently delivered into your portfolio.
Since our investment strategies and advice are based on each client's specific financial situation, the investment advice we provide to you may be different or conflicting with the advice we give to other clients regarding the same security or investment.
Rollover Recommendations Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this special rule's provisions, we must:
•Meet a professional standard of care when making investment recommendations (give prudent advice);
•Never put our financial interests ahead of yours when making recommendations (give loyal advice);
•Avoid misleading statements about conflicts of interest, fees, and investments;
•Follow policies and procedures designed to ensure that we give advice that is in your best interest;
•Charge no more than is reasonable for our services; and
•Give you basic information about conflicts of interest. We benefit financially from the rollover of your assets from a retirement account to an account that we manage or provide investment advice, because the assets increase our assets under management and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your best interest.
Assets Under Management As of December 29, 2023, we provide continuous management services for $212,706,941 in client assets on a discretionary basis and $0 on a non-discretionary basis. Additionally, we advise on approximately $6,685,958 of client assets on a non-continuous basis.