Who We Are
Veritas Independent Partners, LLC, doing business as Trutoro (hereinafter referred to as "Trutoro", "the
Company", "we", "us", and "our") is a registered investment adviser primarily based in Conway,
Arkansas. We have been providing investment advisory services since 2014. We are organized under the
laws of the State of Arkansas
Owners
The following are the Company's principal owners:
Rebecca G. MurdochManaging Member CRD# 3171059
Debra ShannonManaging Member & Chief Compliance OfficerCRD# 5021297
Our Mission
Our mission is to work alongside and assist you with managing your finances and implement
investment strategies focused on our individual needs and expectations. We make it our priority to
keep you focused on where you want to go, offer advice on how to get there, and continually remind
you of the importance of maintaining a disciplined investment approach.
Our investment adviser representatives are restricted to providing services and charging fees based in
accordance with the descriptions detailed in this Disclosure Brochure. However, the exact services you
will receive and the fees you will be charged are dependent upon your investment adviser
representative. Fees may also vary depending on the geographic location of our clients and/or
investment adviser representatives. Our investment adviser representatives are instructed to consider
the individual needs of each client when recommending services, strategies and providing
recommendations.
Please know that our investment adviser representatives and branch offices may use marketing names
or other names that are held out to the public. Such names are known as "doing business as" names.
The purpose of using a name other than Trutoro is for the investment adviser representative to create a
brand that is specific to the investment adviser representative and/or branch, but separate from
Trutoro. While we allow our investment adviser representatives to use a name other than Trutoro, the
investment adviser representatives must disclose on advertising and client correspondence that
securities and advisory services are offered through Trutoro.
Assets Under Management
As of December 31, 2022, Trutoro provides continuous management services for $138,316,880 in
client assets on a discretionary basis and $354,211 in client assets on a non-discretionary basis. Client
assets are held at custodians T.D. Ameritrade and SEI Private Trust Co.
What We Do
We provide portfolio management solutions and financial planning services. Our advisory services
begin with stressing the importance of you making fiscally responsible decisions and disciplined
economic choices in your personal life based on your monetary goals for today's needs, tomorrow's
dreams, and to build a lasting future legacy.
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We believe that success, achievement, and contentment in life have little to do with personal wealth
but are instead related to lifestyle choices. These lifestyle choices are your unique values, life goals,
and future plans. Therefore, the economic solutions we develop, whether through portfolio
management and/or with the design of a financial plan, reflect how you define true wealth — not us.
Our services include:
Portfolio Management
Our Portfolio Management strategies focus on designing a portfolio allocation of equity ("stock")
positions, fixed income/debt ("bond") instruments, investment company ("mutual funds") products, and
exchange-traded funds ("ETFs") to seek the best return on your investment capital relative to your
investment parameters.
With the complexity of today's marketplace, it is critical for us to understand who you are and what you
want to accomplish financially. We must have a clear picture of your unique financial composition and
risk tolerance so that we can develop a successful management strategy and tailored asset allocation
guidelines.
In our meetings with you, we will gather information on your current income and expenses, career,
personal goals, investment return expectations, and prior investment experience. In addition, we have
you complete a profile questionnaire1 to provide us a picture of your financial needs. If you have
difficulty expressing your monetary needs or do not truly have a grasp of your overall personal
finances, a financial plan may be suggested before proceeding with any portfolio management
services.
Our meetings with you to discuss your finances, and, if necessary, develop a financial plan, will help to
eliminate much of the guesswork in helping you achieve the security and independence you desire and
simplify your financial alternatives. In return, we will have:
•Defined and narrowed objectives and investment options
•Identified areas of greatest distress;
•Developed a strategy for addressing concerns about the future
•Cultivated peace of mind; and
•Created a unique picture of your overall economic personality.
Once your financial parameters have been identified, we will prepare at minimum an investment plan
that outlines what asset mix is most suitable for your unique investment expectations and risk
tolerance. This investment plan will guide us in the management of your account(s), and as a standard
against which to measure future results and to make modifications where necessary. We will honor
any reasonable restrictions on investing in certain securities or types of securities imposed by you in
writing.
You can find more information about our management services under "Portfolio Management Fee" in
Item 5, "Fees & Compensation" below, and further description of our investment strategies under Item
8, "Methods of Analysis, and Investment Strategies & Risk of Loss."
1The profile questionnaire we use is an important tool in gathering information about your investment methodology,
risk
tolerance, income/tax bracket, liquidity, time horizons, etc. If you elect not to answer the questionnaire or choose to respond
with limited input, it is possible that we could operate in a handicapped capacity contrary to your investment needs. Therefore,
if you desire the most effective and accurate recommendations regarding your managed account(s), you should make every
effort to provide us with your detailed personal needs and objectives, along with detailed financial and tax information.
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Selection of Other Advisers
We offer third party money manager ("TPMM") services through SEI Private Trust Co. ("SEI"). We will
monitor SEI's performance to ensure its management and investment style remains aligned with your
investment goals and objectives.
SEI will actively manage your portfolio and will assume discretionary investment authority over your
account. We will assume discretionary authority to hire and fire SEI and/or reallocate your assets to
other TPMMs where we deem such action appropriate.
Financial Planning
What is a Financial Plan?
Financial planning is an evaluation of the investment and financial options available to you based upon
your defined lifestyle choices. Planning includes: (i) attempting to make optimal decisions; (ii)
projecting the consequences of these decisions for you in the form of a financial plan – a working
blueprint; and, (iii) implementing the protocols to achieve the objectives of the plan. Once complete,
the financial plan, or working blueprint, becomes the plumb line to compare future financial
performance to be sure you are achieving your economic goals and objectives.
Financial Planning Composition
A financial plan is a mutually defined review, analysis, and evaluation of your personal financial needs.
In general, our financial planning may encompass one or more of the following areas of financial need
as communicated by you:
•Personal – Family records, budgeting, personal liability, estate information, and financial
goals.
•Education – Education IRAs, financial aid, and state savings plans including 529 plans,
grants, and general assistance in preparing to meet dependents' continuing education
needs through the development of an education plan.
•Taxes and Cash Flow – Understanding the impact of various investments on current and
future income tax liability.
•Survivor and Beneficiary Planning – Cash needs at death, income needs of surviving
dependents, estate planning, and income analysis.
•Estate – Reviewing estate-planning documents, including wills and trusts to determine
whether you should seek the assistance of an estate-planning attorney. Reviewing
powers of attorney, nursing home and assisted living agreements, living trusts, and
Medicare/Medicaid benefits.
•Retirement – Analysis of current strategies and investment plans to help achieve
retirement goals.
•Investments – Analysis of investment alternatives including risk and return analysis and
their effect on your investment portfolio(s). Assessment of your risk tolerance profile.
•Real Estate – Analysis of real estate investment opportunities.
•Insurance–Review of existing policies to ensure proper coverage for life, health,
disability, long-term care, liability, home and automobile.
Preparing the Financial Plan
We gather the necessary information to complete our analysis through personal interviews and review
of various documents you supplied. Information2 gathered may include statements regarding your
current financial status, a list of assets, insurance, wills and/or trust documents, income and expenses,
Social Security eligibility, and other information based on your financial status and future
goals. Information about our planning fees can be found under "Financial Planning Fee" below in Item
5, "Fees & Compensation".
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IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
•Meet a professional standard of care when making investment recommendations (give prudent
advice);
•Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
•Avoid misleading statements about conflicts of interest, fees, and investments;
•Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
•Charge no more than is reasonable for our services; and
•Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
2All information provided by and to you will be kept entirely confidential. Such information will be disclosed to third parties
only with mutual written consent or as may be permitted by law.