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Adviser Profile

As of Date 03/29/2024
Adviser Type - Large advisory firm
Number of Employees 20 11.11%
of those in investment advisory functions 16 77.78%
Registration SEC, Approved, 5/4/2021
Other registrations (2)
Former registrations

RALLYDAY PARTNERS, LLC

AUM* 328,973,558 -1.76%
of that, discretionary 328,973,558 -1.76%
Private Fund GAV* 328,973,558 -1.76%
Avg Account Size 82,243,390 -26.32%
SMA’s No
Private Funds 4 1
Contact Info 303 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
335M 287M 239M 191M 144M 96M 48M
2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypePrivate Equity Fund Count4 GAV$328,973,558

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Brochure Summary

Overview

Rallyday Partners, LLC (“Rallyday” or the “Manager”) a Denver -based private equity firm, was formed in 2018 to make and manage investments by pooled investment vehicles structured as limited partnerships (the “Funds”) in innovative lower middle market companies with compelling secular trends, disruptive business models, scalable systems. and audacious leaders. Our founding partners, Nancy Phillips, Ryan Heckman, Mark Hopkins and Travis Conway (the “Principals”) are Rallyday’s owners, each of whom has owned and led entrepreneurial companies with successful exits. Rallyday was built to provide a better way of serving and partnering with emerging companies and their leaders. Drawing upon its four sources of capital - creative, financial. experiential. and human capital - the firm's 'by founders for founders' strategy provides an alternative to traditional private equity more appealing to founders and entrepreneurs, while generating attractive net multiple returns for investors in a more aligned GP/LP structure. The Principals bring their entrepreneurial and operational expertise, combined with a systematic investment strategy designed to increase value creation potential while seeking to reduce the risk of investing in lower middle market platform companies. Rallyday sources transactions directly and through third parties subject to the terms and conditions of each relevant agreement. These transactions are structured primarily in the form of majority recapitalizations or significant minorities with founders. Supporting the Rallyday investment team are the “Rallyday Architects” who focus on facilitating
post-closing activities relating to people and culture, leadership, strategy, commercial ‘purpose’, and executive-level accounting and finance support and who augment the Rallyday Principals’ day-to- day involvement on the ground at the Funds’ portfolio companies. Rallyday tailors its advisory services to the specific investment objectives and restrictions of each Fund as set forth in each Fund’s offering memorandum, limited partnership agreement and management agreement (collectively, the “Documents”). In accordance with common industry practice, the Funds enter into “side letters” or side agreements with certain investors in the Funds, pursuant to which the Manager grants an investor specific rights, benefits, or privileges. These arrangements typically clarify any regulatory, informational, governance and interpretational rights with the other Documents and generally do not include changes in the financial terms. If Rallyday determines for legal, tax, regulatory or other reasons that investments should not be made through the Funds, an alternative investment structure or parallel investment entity that invests alongside or in lieu of the Fund is established. Any alternative investment or parallel structure duplicates the economics of the Funds. Also included are co-investment vehicles (“Co-Invests”), through which certain persons or entities may invest alongside the Funds in investments made by the Funds. As of December 31, 2023, Rallyday had $328,973,558 in discretionary assets (including uncalled capital) in three funds and a co-investment entity and $-0- in non-discretionary assets.