Rallyday Partners, LLC (“Rallyday” or the “Manager”) a Denver -based private equity firm, was
formed in 2018 to make and manage investments by pooled investment vehicles structured as limited
partnerships (the “Funds”) in innovative lower middle market companies with compelling secular
trends, disruptive business models, scalable systems. and audacious leaders. Our founding partners,
Nancy Phillips, Ryan Heckman, Mark Hopkins and Travis Conway (the “Principals”) are Rallyday’s
owners, each of whom has owned and led entrepreneurial companies with successful exits.
Rallyday was built to provide a better way of serving and partnering with emerging companies and
their leaders. Drawing upon its four sources of capital - creative, financial. experiential. and human
capital - the firm's 'by founders for founders' strategy provides an alternative to traditional private
equity more appealing to founders and entrepreneurs, while generating attractive net multiple returns
for investors in a more aligned GP/LP structure. The Principals bring their entrepreneurial and
operational expertise, combined with a systematic investment strategy designed to increase value
creation potential while seeking to reduce the risk of investing in lower middle market platform
companies. Rallyday sources transactions directly and through third parties subject to the terms and
conditions of each relevant agreement. These transactions are structured primarily in the form of
majority recapitalizations or significant minorities with founders.
Supporting the Rallyday investment team are the “Rallyday Architects” who focus on facilitating
post-closing activities relating to people and culture, leadership, strategy, commercial ‘purpose’, and
executive-level accounting and finance support and who augment the Rallyday Principals’ day-to-
day involvement on the ground at the Funds’ portfolio companies.
Rallyday tailors its advisory services to the specific investment objectives and restrictions of each
Fund as set forth in each Fund’s offering memorandum, limited partnership agreement and
management agreement (collectively, the “Documents”). In accordance with common industry
practice, the Funds enter into “side letters” or side agreements with certain investors in the Funds,
pursuant to which the Manager grants an investor specific rights, benefits, or privileges. These
arrangements typically clarify any regulatory, informational, governance and interpretational rights
with the other Documents and generally do not include changes in the financial terms.
If Rallyday determines for legal, tax, regulatory or other reasons that investments should not be made
through the Funds, an alternative investment structure or parallel investment entity that invests
alongside or in lieu of the Fund is established. Any alternative investment or parallel structure
duplicates the economics of the Funds. Also included are co-investment vehicles (“Co-Invests”),
through which certain persons or entities may invest alongside the Funds in investments made by the
Funds.
As of December 31, 2023, Rallyday had $328,973,558 in discretionary assets (including uncalled
capital) in three funds and a co-investment entity and $-0- in non-discretionary assets.