A. Firm Information
Empower Financial Advisory, LLC (“Empower Financial” or the “Advisor”) is a registered investment advisor with
the U.S. Securities and Exchange Commission (“SEC”). The Advisor is organized as a Limited Liability Company
(“LLC”) under the laws of the State of Connecticut. Empower Financial was founded in June 2017 and became a
registered investment advisor in May 2021. Empower Financial is owned and operated by Ronald E. Williams, Jr.,
CFP® (President and Chief Compliance Officer). This Disclosure Brochure provides information regarding the
qualifications, business practices, and the advisory services provided by Empower Financial.
B. Advisory Services Offered
Empower Financial offers wealth management services to individuals, high net worth individuals, trusts, estates,
and small businesses (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Empower Financial's fiduciary commitment is further described in the Advisor’s Code of Ethics.
For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Investment Management Services
Empower Financial provides customized wealth management solutions for its Clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary investment management and
related planning/advisory services. Empower Financial works closely with each Client to identify their investment
goals and objectives as well as risk tolerance and financial situation in order to create a portfolio strategy. Empower
Financial will then construct an investment portfolio, consisting of diversified mutual funds and/or exchange-traded
funds (“ETFs”) to achieve the Client’s investment goals. The Advisor may also utilize individual stocks, bonds,
and/or other types of investments, as appropriate, to meet the needs of the Client. The Advisor may retain certain
types of investments based on a Client’s legacy investments based on portfolio fit and/or tax considerations.
Empower Financial’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-
allocate positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Empower Financial will construct, implement and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place
reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by
the Advisor.
Empower Financial evaluates and selects investments for inclusion in Client portfolios only after applying its internal
due diligence process. Empower Financial may recommend, on occasion, redistributing investment allocations to
diversify the portfolio. Empower Financial may recommend specific positions to increase sector or asset class
weightings. The Advisor may recommend employing cash positions as a possible hedge against market movement.
Empower Financial may recommend selling positions for reasons that include, but are not limited to, harvesting
capital gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation or
overweighting of the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet
Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over the
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one
type of account to another account (e.g. commission-based account
to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a new (or
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increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a
retirement account to an account managed by the Advisor.
At no time will Empower Financial accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within the designated account[s] at the
Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Financial Planning Services
Empower Financial will typically provide a variety of financial planning and consulting services. Services are offered
in several areas of a Client’s financial situation, depending on their goals and objectives. Generally, such financial
planning services involve preparing a formal financial plan or rendering a specific financial consultation based on
the Client’s financial goals and objectives. This planning or consulting may encompass one or more areas of need,
including but not limited to, investment planning, retirement planning, personal savings, education savings,
insurance needs, and other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
Empower Financial may also refer Clients to an accountant, attorney or other specialists, as appropriate for their
unique situation. For certain financial planning engagements, the Advisor will provide a written summary of the
Client’s financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the
Advisor may not provide a written summary. Plans or consultations are typically completed within six (6) months of
contract date, assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to
act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
C. Client Account Management
Prior to engaging Empower Financial to provide investment advisory services, each Client is required to enter into
one or more advisory agreements with the Advisor that define the terms, conditions, authority and responsibilities of
the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Empower Financial, in connection with the Client, will develop a
strategy that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Empower Financial will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Empower Financial will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
• Investment Management and Supervision – Empower Financial will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Empower Financial does not manage or place Client assets into a wrap fee program. Investment management
services are provided directly by Empower Financial.
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E. Assets Under Management
As of January 17 2024, Empower manages $411,712,901 in Client assets, all of which are managed on a
discretionary basis. Clients may request more current information at any time by contacting the Advisor.