ADV Part 2A – Firm Brochure Page 5 Sweet Financial Partners, LLC
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or
consulting may encompass Investment Planning, Retirement Planning, Estate Planning, Charitable
Planning, Education Planning, Personal Tax Planning, Corporate Structure, Real Estate Analysis,
Mortgage/Debt Analysis, Insurance Analysis, Lines of Credit Evaluation, or Business and Personal
Financial Planning.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides
clients with a summary of their financial situation, and observations for financial planning
engagements. Financial consultations are not typically accompanied by a written summary of
observations and recommendations, as the process is less formal than the planning service. If all the
information and documents requested from the client are provided promptly, plans or consultations
are typically completed within 6 months of the client signing a contract with our firm.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising may include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
• Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
• Investment Monitoring – Our firm will monitor the performance of the investments and notify
the client in the event of over/underperformance and in times of market volatility.
• Participant Education – Our firm will provide opportunities to educate plan participants
about their retirement plan offerings, different investment options, and general guidance on
allocation strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement
plan consulting services shall be in compliance with the applicable state laws regulating retirement
consulting services. This applies to client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to provide
services to such accounts, our firm acknowledges its fiduciary standard within the meaning of Section
ADV Part 2A – Firm Brochure Page 6 Sweet Financial Partners, LLC
3(21) of ERISA as designated by the Retirement Plan Consulting Agreement with respect to the
provision of services described therein.
Dynasty Network:
We have entered a contractual relationship with Dynasty Financial Partners, LLC ("Dynasty"), which
provides us with operational and back-office support including access to a network of service
providers. Through the Dynasty network of service providers, we may receive preferred pricing on
trading technology, reporting, custody, brokerage, compliance and other related services. addition,
Dynasty's subsidiary, Dynasty Wealth Management, LLC ("DWM") is an SEC registered investment
adviser, that provides access to a range of investment services including: SMAs, mutual fund and ETF
asset allocation strategies, money management overlay, and unified managed accounts ("UMA")
managed by external Third-Party Managers (collectively, the "Investment Programs"). We may
separately engage the services of Dynasty and/or its subsidiaries to access the Investment Programs.
Under the SMA and UMA programs, we will maintain the ability to select the specific, underlying Third
Party Managers that will, in turn, have day-to-day discretionary trading authority over the requisite
client assets.
Dynasty charges a "Platform Fee" for which, unless otherwise disclosed, is included in the annual
asset management fee as described in Item 5 below. This arrangement presents a conflict of interest
because we are incentivized to allocate client investment assets
to the Investment Programs to
receive more advantageous pricing from Dynasty. The annual asset management fee charged to the
Client is not affected if Platform fees are decreased. Therefore, we mitigate this conflict of interest by
including this Platform Fee as part of its advisory fee and the client’s annual fee remains consistent
regardless of the Platform Fee. In addition, we seek at all times to ensure that any such conflicts are
addressed on a fully-disclosed basis and investment decisions are handled in a manner that is aligned
with its clients’ best interests. We do not receive any portion of the fees paid directly to Dynasty or
the service providers made available through its platform.
DWM sponsors an investment management platform (the "Platform" or the "TAMP") that is available
to the advisers in the Dynasty Network, such as our firm. Through the Platform, DWM and Dynasty
collectively provide certain technology, administrative, operations and advisory support services
that allow us to manage our own client portfolios and access independent Third-Party Managers that
provide discretionary services in the form of traditional managed accounts and investment models.
We can allocate all or a portion of Client assets among the different Third-Party Managers via the
Platform. We may also use the model management feature of the TAMP by creating our own asset
allocation model and underlying investments that comprise the model. Through the model
management feature, we may be able to outsource the implementation of trade orders and periodic
rebalancing of the model when needed.
We will maintain the direct contractual relationship with the Client and obtain, through such
agreements, the authority to engage independent third-party managers, DWM and/or Dynasty, as
applicable, for services rendered through the Platform in service to the Client. We may delegate
discretionary trading authority to DWM and/or independent Third-Party Managers to effect
investment and reinvestment of Client assets with the ability to buy, sell or otherwise effect
investment transactions and allocate client assets. If the Client participates in certain Investment
Programs, DWM or the designated manager, as applicable, is also authorized without prior
consultation with either us or the Client to buy, sell, trade or allocate Client assets in accordance with
the Client’s designated portfolio and to deliver instructions to the designated broker-dealer and/or
custodian of the Client’s assets.
ADV Part 2A – Firm Brochure Page 7 Sweet Financial Partners, LLC
Assets Held Away from Our Firm
We may leverage an Order Management System through Pontera to implement investment selection
and rebalancing strategies on behalf of the client in held away accounts (i.e., accounts not directly
held with our recommended custodian). These are primarily 401(k) accounts, HSAs, 403bs, 529
education savings plans, 457 plans, profit sharing plans, and other assets not custodied with our
recommended custodian. We regularly review the available investment options in these accounts,
monitor them, and rebalance and implement our strategies in the same way we do other accounts,
though using different tools as necessary. There may be a difference in the performance of our
strategies of an account using Pontera in comparison to accounts held at our recommended
custodian.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Asset Management clients. General
investment advice will be offered to our Financial Planning & Consulting and Retirement Plan
Consulting clients. Each Asset Management client can place reasonable restrictions on the types of
investments to be held in the portfolio. Restrictions on investments in certain securities or types of
securities may not be possible due to the level of difficulty this would entail in managing the account.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
As of December 31, 2023, our firm manages $779,154,623 on a discretionary basis.
Compensation for Our Advisory Services
Asset Management:
Our fees will be outlined in the advisory agreement to be signed by the Client. This asset management
fee, which applies only to our firm’s fee, will not exceed 1.60% per year. Annualized fees are billed on a
pro-rata basis quarterly in advance based on the value of the account(s) on the last day of the
previous quarter. Fees will be deducted from client account(s). There may be immaterial differences
between the quarter end market value reflected on your custodial statement and the valuation as of
the last business day of the calendar quarter used for billing purposes, given timing and account
activity. Adjustments will be made for deposits and withdrawals during the quarter that are more
than $50,000. Our firm does not offer direct invoicing. If the advisory agreement is executed at any time
other than the first day of the calendar quarter, our fees will apply on a pro- rata basis, which means
that the advisory fee is payable in proportion to the number of days in the quarter for which the
individual is our client. Our advisory fee is negotiable, depending on individual Client circumstances
and account type. Further, it is important to note that our firm bills on cash and cash equivalents
unless specified in writing.