This Disclosure document is being offered to you by GPS Wealth Strategies Group, LLC (“GPS”) in connection with
the investment advisory services we provide. It discloses information about the services that we provide and the
manner in which those services are made available to you, the client.
We are an investment management firm located in Colorado. We specialize in investment advisory services and
financial planning for high-net-worth individuals, small businesses, families, trusts and estates. Our Firm was
established by Jeffrey Gore, Jeff Payne, and Erik Sorenson in 2016. Owners and managing partners of the Firm
include Jeffrey Gore, Jeff Payne, Erik Sorenson and Lloyd Sprague. Darla Douglas is the Chief Compliance Officer.
We are committed to helping clients build, manage, and preserve their wealth, and to provide assistance that
helps clients to achieve their stated financial goals. We will offer an initial complimentary meeting upon our
discretion; however, investment advisory services are initiated only after you and GPS execute a client agreement.
INVESTMENT AND WEALTH MANAGEMENT AND SUPERVISION SERVICES
We manage advisory accounts on a discretionary basis and non-discretionary basis. Advice is provided through
consultation with you, the client, and may include determination of financial objectives, identification of financial
problems, cash flow management, tax planning, insurance review, investment management, education funding,
retirement planning, and estate planning.
During personal discussions with clients, we determine your investment objectives, time horizons, risk tolerance,
and liquidity needs. As appropriate, we also review your prior investment history, family composition, and
background. Based on your needs, we develop a personal profile and determine the types of investments to be
included in your portfolio. Once we have determined your profile and investment plan, we will execute the day-
to-day transactions without seeking your prior consent. We will use your customized investment plan to provide
ongoing investment management services. Account supervision is guided and reviewed by the Portfolio Manager
and reviewed on at least an annual basis.
We will make changes to the portfolio, as we deem appropriate, to meet client financial objectives. We trade
these portfolios based on the combination of our market views and client objectives, using our investment
process. We tailor our advisory services to meet our clients' needs and seek to ensure that your portfolio is
managed in a manner consistent with those needs and objectives. Clients have the ability to leave standing
instructions with us to refrain from investing in particular sectors or industries or invest in limited or no amounts
of specified securities.
Clients may engage us to manage and/or advise on certain investment products that are not maintained at their
primary Custodian, such as 529 Plans and Private Placements, and assets held in employer-sponsored retirement
plans. In these situations, our Firm directs or recommends allocating client assets among the various investment
options available with the product. These assets are generally maintained at the underwriting insurance company
or the Custodian designated by the product’s provider.
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You are advised and are expected to understand that our past performance is not a guarantee of future results.
Certain market and economic risks exist that adversely affect an account’s performance. This could result in
capital losses in your account.
If a non-discretionary relationship is in place, calls will be placed to the client presenting the recommendation
made including a rebalancing recommendation and only upon your authorization will any action be taken on your
behalf.
FINANCIAL PLANNING
Through the financial planning process, our team strives to engage our clients in conversations around the
family’s goals, objectives, priorities, vision, and legacy – both for the near term as well as for future generations.
With the unique goals and circumstances of each family in mind, our team will offer financial planning ideas and
strategies to address the client’s holistic financial picture, including estate, income tax, charitable, cash flow,
wealth transfer, and family legacy objectives. Our team may partner with our client’s other advisors (CPAs,
Enrolled Agents, Estate Attorneys, Insurance Brokers, etc.) to ensure a coordinated effort of all parties toward
the client’s stated goals. Such services include various reports on specific goals and objectives or general
investment and/or planning recommendations, guidance to outside assets, and periodic updates.
Our specific services in preparing your plan may include:
• Review and clarification of your financial goals.
• Assessment of your overall financial position including cash flow, balance sheet, investment strategy, risk
management, and estate planning.
• Creation of a unique plan for each goal you have, including personal and business real estate, education,
retirement or financial independence, charitable giving, estate planning, business succession, and other
personal goals.
• Development of a goal-oriented investment plan, with input from various advisors to our clients around
tax suggestions, asset allocation, expenses, risk, and liquidity factors for each goal. This includes IRA and
qualified plans, taxable, and trust accounts that require special attention.
• Design of a risk management plan including risk tolerance, risk avoidance, mitigation, and transfer,
including liquidity as well as various insurance and possible company benefits; and
• Crafting and implementation of, in conjunction with your estate and/or corporate attorneys as tax advisor,
an estate plan to provide for you and/or your heirs in the event of an incapacity or death.
A written evaluation of each client's Financial Plan may be provided to you. For ongoing relationships, more
frequent reviews occur but are not necessarily communicated to the client unless immediate changes are
recommended.
LPL FINANCIAL SPONSORED ADVISORY PROGRAMS
We may provide advisory services through certain programs sponsored by LPL Financial LLC (LPL), a registered
investment advisor and broker-dealer. Below is a brief description of each LPL advisory program used by our
Firm. For more information regarding the LPL programs, including more information on the advisory services and
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fees that apply, the types of investments available in the programs and the potential conflicts of interest
presented by the programs please see the program account packet (which includes the account agreement and
LPL Form ADV program brochure) and the Form ADV, Part 2A of LPL or the applicable program.
OPTIMUM MARKET PORTFOLIOS PROGRAM (OMP)
OMP offers clients the ability to participate in a professionally managed asset allocation program using Optimum
Funds shares. Under OMP, client will authorize LPL on a discretionary basis to purchase and sell Optimum Funds
pursuant to investment objectives chosen by the client. We will assist the client in determining the suitability of
OMP for the client and assist the client in setting an appropriate investment objective. We will have discretion
to select a mutual fund asset allocation portfolio designed by LPL consistent with the client’s investment
objective. LPL will have discretion to purchase and sell Optimum Funds pursuant to the portfolio selected for the
client. LPL will also have authority to rebalance the account.
A minimum account value of $1,000 is required for OMP. In certain instances, LPL will permit a lower minimum
account size.
PERSONAL WEALTH PORTFOLIOS PROGRAM (PWP)
PWP offers clients an asset management account using asset allocation model portfolios designed by LPL. We
will have discretion for selecting the asset allocation model portfolio based on client’s investment objective. We
will also have discretion for selecting third
party money managers (PWP Advisors), mutual funds and ETFs within
each asset class of the model portfolio. LPL will act as the overlay portfolio manager on all PWP accounts and will
be authorized to purchase and sell on a discretionary basis mutual funds, ETFs and equity and fixed income
securities.
A minimum account value of $250,000 is required for PWP. In certain instances, LPL will permit a lower minimum
account size.
MODEL WEALTH PORTFOLIOS PROGRAM (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program. Our Firm will obtain the
necessary financial data from the client, assist the client in determining the suitability of the MWP program and
assist the client in setting an appropriate investment objective. We will initiate the steps necessary to open an
MWP account and have discretion to select a model portfolio designed by LPL’s Research Department consistent
with the client’s stated investment objective. LPL’s Research Department or third-party portfolio strategists are
responsible for selecting the mutual funds or ETFs within a model portfolio and for making changes to the mutual
funds or ETFs selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds and ETFs and to
liquidate previously purchased securities. The client will also authorize LPL to effect rebalancing for MWP
accounts.
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MWP requires a minimum asset value for a program account to be managed. The minimums vary depending on
the portfolio(s) selected and the account’s allocation amongst portfolios. The lowest minimum for a portfolio is
$10,000. In certain instances, a lower minimum for a portfolio is permitted.
RETIREMENT PLAN CONSULTING
We provide Retirement Plan Consulting services to employer plan sponsors on an ongoing basis. Generally, such
retirement plan consulting services consist of assisting employer plan sponsors in establishing, monitoring, and
reviewing their company's participant-directed retirement plan. As the needs of the plan sponsor dictate, areas
of advising could include:
• Service Provider Liaison
• Education Services to Plan Committee
• Participant Enrollment
• Plan Education
• Plan Search Support/Vendor Analysis
• Benchmarking Services
• Assistance Identifying Plan Fees
All Retirement Plan Consulting services shall be in compliance with the applicable state law(s) regulating
retirement plan consulting services. This applies to client accounts that are pensions or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). If the
client accounts are part of a Plan, and we accept appointments to provide our services to such accounts, we
acknowledge that we are a fiduciary within the meaning of Section 3(21) of ERISA (but only with respect to the
provision of services described in Appendix B of the Plan Sponsor Agreement).
ROLLOVER RECOMMENDATIONS
A client or prospect leaving an employer typically has four options regarding an existing retirement plan (and may
engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii)
roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) rollover to an
Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon the
client’s age, result in adverse tax consequences). Our Firm may recommend an investor roll over plan assets to
an IRA for which our Firm provides investment advisory services. As a result, our Firm and its representatives
may earn an asset-based fee. In contrast, a recommendation that a client or prospective client leave their plan
assets with their previous employer or roll over the assets to a plan sponsored by a new employer will generally
result in no compensation to our Firm. Our Firm therefore has an economic incentive to encourage a client to roll
plan assets into an IRA that our Firm will manage, which presents a conflict of interest. To mitigate the conflict of
interest, there are various factors that our Firm will consider before recommending a rollover, including but not
limited to: (i) the investment options available in the plan versus the investment options available in an IRA, (ii)
fees and expenses in the plan versus the fees and expenses in an IRA, (iii) the services and responsiveness of the
plan’s investment professionals versus those of our Firm, (iv) protection of assets from creditors and legal
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judgments, (v) required minimum distributions and age considerations, and (vi) employer stock tax
consequences, if any. Rollover recommendations are also reviewed by our Firm’s Chief Compliance Officer in a
best effort to determine that the recommendation to a client was reasonable or that the client has determined
to make the rollover after being provided ample information about their options. No client is under any obligation
to roll over plan assets to an IRA advised by our Firm or to engage our Firm to monitor and/or advise on the
account while maintained with the client's employer. Our Firm’s Chief Compliance Officer remains available to
address any questions that a client or prospective client has regarding this disclosure.
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. We have to act in your best interest and not put our
interests ahead of yours. At the same time, the way we make money creates some conflicts with your interests.
POTENTIAL ADDITIONAL RETIREMENT SERVICES PROVIDED
In providing Retirement Plan Services, we and our IARs may establish a client relationship with one or more Plan
participants or beneficiaries. Such client relationships develop in various ways, including, without limitation:
• as a result of a decision by the Plan participant or beneficiary to purchase services from us not
involving the use of Plan assets;
• as part of an individual or family financial plan for which any specific recommendations concerning
the allocation of assets or investment recommendations relating to assets held outside of the Plan; or
• through a rollover of an Individual Retirement Account ("IRA Rollover").
If we are providing Retirement Plan Services to a plan, IARs may, when requested by a Plan participant or
beneficiary, arrange to provide services to that participant or beneficiary through a separate agreement. If a Plan
participant or beneficiary desires to affect an IRA Rollover from the Plan to an account advised or managed by us,
IAR will have a conflict of interest if his/her fees are reasonably expected to be higher than those we would
otherwise receive in connection with the Retirement Plan Services. IAR will disclose relevant information about
the applicable fees charged by us prior to opening an IRA account. Any decision to affect the rollover or about
what to do with the rollover assets remains that of the Plan participant or beneficiary alone.
In providing these optional services, we may offer employers and employees information on other financial and
retirement products or services offered by us and our IARs.
WRAP FEE PROGRAM
We do not place clients into GPS sponsored wrap fee program, but other wrap programs may be recommended.
ASSETS
As of December 31, 2023, our Firm’s total assets under management were $1,068,225,664. Our discretionary
assets under management were $1,010,176,626 and our non- discretionary assets under management were
$58,049,038. Our assets under advisement for retirement plans and accounts that we provide advice on were
approximately $40,683,887.
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