ITEM 5 - ADDITIONAL COMPENSATION ........................................................................... ii
ITEM 6 - SUPERVISION .......................................................................................................... ii
Brigand Kline, CFP® ................................................................................................................... iii
ITEM 2 - EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE................... iii
Professional Designations ...................................................................................................... iii
CERTIFIED FINANCIAL PLANNER™ professional ......................................................... iii
ITEM 3 - DISCIPLINARY INFORMATION ........................................................................... iv
ITEM 5 - ADDITIONAL COMPENSATION .......................................................................... iv
ITEM 6 - SUPERVISION .......................................................................................................... v
Bryan Pridmore, II, CFP®........................................................................................................... vi
ITEM 2 - EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE................... vi
Professional Designations ...................................................................................................... vi
CERTIFIED FINANCIAL PLANNER™ professional ......................................................... vi
ITEM 3 - DISCIPLINARY INFORMATION .......................................................................... vii
ITEM 5 - ADDITIONAL COMPENSATION ......................................................................... vii
ITEM 6 - SUPERVISION ........................................................................................................ vii
Privacy Policy ............................................................................................................................... A
Mission Trails Financial® Brochure Revised May 23, 2023 6
Description of Advisory Firm
Southern Style Financial, Inc., dba Mission Trails Financial® (“MTF,” “we,” “our,” or “us”), is a
privately-owned corporation headquartered in San Diego, California. MTF is registered as an
investment adviser with the U.S. Securities and Exchange Commission. Kristen Kline founded
MTF and registered the firm in 2015.
Fiduciary Duty
Registered investment advisers are considered fiduciaries under federal law. Our fiduciary duty
carries with it an obligation to act in the best interest of our clients pursuant to a relationship of
trust and confidence. It encompasses a
duty of care and a
duty of loyalty.
Duty of Care
The duty of care includes, among other things:
1. the duty to provide advice that is in the best interest of the client;
2. the duty to seek best execution of a client’s transactions where the adviser has the
responsibility to select broker-dealers to execute client trades; and
3. the duty to provide advice and monitoring over the course of the relationship.
The duty to provide advice suitable to each client based on a reasonable understanding of the
client’s objectives is a critical component of the duty of care. Providing suitable advice includes
making a reasonable inquiry into the client’s financial situation, investment experience, and
financial goals and then updating this information as necessary throughout the course of the
relationship to reflect the client’s changing objectives over time and adjusting the advice we
provide to reflect any changed circumstances.
When MTF has the responsibility to select broker-dealers to execute client trades in discretionary
accounts, we seek to trade such that the client’s total cost or proceeds in each transaction are the
most favorable under the circumstances. In doing so, we consider the full range and quality of a
broker’s services and so the determinative factor is not necessarily the lowest possible
commission cost but whether the transaction represents the best qualitative execution. Moreover,
we periodically and systematically evaluate the execution we receive on behalf of our clients.
Our duty of care includes an obligation to provide advice and monitoring at a frequency that is in
the best interest of the client, taking into account the scope of the agreed relationship. This scope
is indicated by the duration and nature of the services as outlined in each client’s advisory
arrangement and extends to all personalized advice provided to clients.
Duty of Loyalty
MTF adheres to a duty of loyalty where we seek to serve the best interests of our clients and
never subordinate the interests of our clients to our own. Simply put, MTF cannot place its own
interests ahead of the interests of our clients. In observance of this duty, we must make full and
fair disclosure to clients of all material facts relating to the advisory relationship. Further, we
also seek to eliminate or at least expose through full and fair disclosure all conflicts of interest
which might incline MTF, consciously or unconsciously, to render advice that is not
disinterested. We believe that in order for disclosure to be full and fair, it should be sufficiently
specific so that each client is able to understand the material fact or conflict of interest and make
Mission Trails Financial® Brochure Revised May 23, 2023 7
an informed decision whether to provide consent. Consequently, we provide this ADV 2A
brochure to all prospective clients at or before entering into a contract so that they can use the
information within to decide whether or not to enter into an advisory relationship.
Advisory Services Offered
MTF offers the following services to advisory clients:
Investment Management Services
MTF offers advice to clients regarding asset allocation and the selection of investments. Our
investment management services include designing, implementing, and continued monitoring of
client accounts. MTF generally invests the account on a fully discretionary basis, limited only by
the client’s individual needs and any restrictions imposed on the account.
MTF will primarily utilize the following investment types when making investment purchases in
client accounts:
1. Equity securities, such as stocks and foreign securities listed on US exchanges (ADRs)
and/or foreign exchanges (ordinaries)
2. Fixed income securities, such as corporate bonds, commercial paper, and certificates of
deposit (CDs)
3. Mutual funds
4. Exchange traded funds (ETFs)
5. Money market funds and cash
Additionally, MTF’s investment selections, depending on the individual investment objectives
and needs of the client may include:
1. Securities with equity and debt characteristics, including convertible bonds, preferred
stocks, or other preferred securities
2. Municipal securities
3. U.S. government securities
4. Options contracts on securities and commodities
5. Inflation-indexed bonds
MTF may also occasionally utilize additional types of investments if they are appropriate to
address the individual needs, goals, and objectives of the client or in response to client inquiry.
MTF may offer investment advice on any investment held by the client at the start of the
advisory
relationship. We describe the material investment risks for many of the securities that
we utilize under the heading Specific Security Risks in Item 8 below.
We discuss our discretionary/non-discretionary authority below under Item 16 - Investment
Discretion. For more information about the restrictions clients can put on their accounts, see
Tailored Services and Client Imposed Restrictions in this item below. We describe the fees
charged for investment management services below under Item 5 - Fees and Compensation.
Mission Trails Financial® Brochure Revised May 23, 2023 8
Financial Planning Services
MTF offers a range of financial planning services, from broad planning to custom planning
focused on specific areas requested by the client.
As part of the financial planning process, MTF collects information about the client’s financial
situation and needs, which may include net worth, income, expenses, taxes, investments,
retirement plans, life insurance, disability insurance, health insurance, long term care insurance,
business agreements, divorce papers, pre-nuptial agreements, estate documents, and any other
documents that pertain to their overall financial picture. In addition, MTF asks the client about
their future goals and objectives. MTF then develops a written personalized plan including
specific recommendations in all applicable areas. Typically, we develop the plan with the client
over several in-person meetings.
MTF may also work with the client to provide advice regarding a particular aspect of the client’s
financial situation. Areas of focus might include:
1. Preparing for or living in retirement
2. Investment strategies
3. Estate planning strategies
4. Stock option analysis and planning
5. Insurance: life, disability, medical, long-term care insurance
6. Family savings and cash flow planning
7. Education planning and funding
8. Charitable gifting
9. Debt management
10. Employee benefit usage
11. Other, as determined between MTF and the client
A conflict exists between the interests of MTF and the interests of the client when we make
financial planning recommendations that include other services we offer. For example, clients
that act on our recommendation to hire us for investment management services pay us advisory
fees that are separate from the fees we charge for financial planning services. Consequently,
clients are under no obligation to act upon our recommendations and if they do elect to act on
any of our recommendations, they are under no obligation to effect the transaction(s) through
MTF. Financial plans require different timelines to complete based on the scope and complexity
of the plan. However, all plans will be provided within 6 months of the engagement. Additional
services and/or changes to existing engagements requested by the client may trigger new
timelines. Our financial planning services do not include preparation of any kind of income tax,
gift, or estate tax returns nor preparation of any legal documents, including wills or trusts. We
describe fees charged for financial planning services below under Item 5 - Fees and
Compensation.
Limitations on Investments
Limitation by Plan Sponsor/Employer
In the event MTF is managing assets within a retirement plan such as 401(k), 403(b), or other
employer plan, MTF is limited to those investment providers and investment options chosen by
the plan administrator. Similarly, when we provide services to participants in an employer-
Mission Trails Financial® Brochure Revised May 23, 2023 9
sponsored plan, the participant may be limited to investing in securities included in the plan’s
investment options. Therefore, MTF can only select investments/make recommendations to the
client from among the available options and will not recommend or invest the client’s account in
other securities, even if there may be more suitable options elsewhere.
Mutual Fund Limitations
No Load Mutual Funds
MTF generally limits recommendations of mutual fund(s)/selections to no load funds or load-
waived equivalents.
Treasury Inflation Protected Securities Funds (TIPS)
MTF does not utilize individual TIPS but may utilize mutual funds and exchange traded funds
that include TIPS within the underlying fund holdings.
Real Estate Investment Trust Funds (REIT)
MTF does not utilize individual REITs but may utilize mutual funds/ETFs that include REITs
within the underlying fund holdings.
Limitation by Custodian
There may also be limitations on the securities MTF may recommend/utilize in a client’s account
based on which broker-dealer holds the account. Most clients establish brokerage accounts with
Fidelity Institutional Wealth Services, a division of Fidelity Brokerage Services, Inc.
(“Fidelity”), registered broker-dealer, Member SIPC. Fidelity offers a broad range of investment
products, but we may occasionally recommend a security for the client that Fidelity does not
have available. We can purchase the securities from another firm and have them transferred to
the client’s Fidelity account, but Fidelity may charge the client additional fees. MTF considers
these fees when we recommend outside securities.
Conflict Disclosure for Rollover Recommendation
Mission Trails Financial provides services to retirement plans and plan participants. A conflict of
interest arises when Mission Trails Financial makes recommendations about retirement plan
distributions and rollovers to IRAs, IRA to IRA transfers, IRA to plan rollovers, plan to plan
rollovers and transfers from one account to another such as a commission-based to a fee-based
account (each, a “rollover recommendation”) if it results in Mission Trails Financial
receiving compensation that it would not have received absent the recommendation, for example,
fees for advising or managing a rollover IRA. Mission Trails Financial will manage this conflict
through a process designed to develop an informed recommendation in the best interest of the
client. No client is under an obligation to roll over plan or IRA assets to an account advised or
managed by Mission Trails Financial. When Mission Trails Financial makes a rollover
recommendation to a client, it is fiduciary advice under the Investment Advisers Act of 1940 (the
“Advisers Act”). Also, when Mission Trails Financial provides investment advice to a plan
participant about his/her retirement plan account or to an IRA owner about his/her IRA,
including a rollover recommendation, Mission Trails Financial is a fiduciary within the meaning
of Title I of the Employee Retirement Income Security Act (“ERISA”) and/or the Internal
Revenue Code (the “Code”), as applicable, which are laws governing retirement plans and
accounts. In addition to being a conflict of interest, it is also a prohibited transaction under
ERISA and/or the Code where Mission Trails Financial receives compensation as a result of the
rollover that it would not have received absent the recommendation. In that circumstance,
Mission Trails Financial® Brochure Revised May 23, 2023 10
Mission Trails Financial will comply with the conditions of exceptions to the prohibited
transaction rules (e.g., an applicable prohibited transaction exemption such as PTE 2020-02 or
non-enforcement policy).
Tailored Services and Client Imposed Restrictions
MTF manages client accounts based on the investment strategy, as discussed below under Item 8
- Methods of Analysis, Investment Strategies, and Risk of Loss. MTF applies the strategy for
each client, based on the client’s individual circumstances and financial situation. We make
investment decisions for clients based on information the client supplies about their financial
situation, goals, and risk tolerance. Our investment selections may not be suitable if the client
does not provide us with accurate and complete information. It is the client’s responsibility to
keep MTF informed of any changes to their investment objectives or restrictions.
We generally do not permit clients to place restrictions on accounts. However, at our discretion,
we may allow client-imposed restrictions on a limited basis. Clients may request other
limitations on the account, such as when a client needs to keep a minimum level of cash in the
account. MTF reserves the right to not accept and/or terminate management of a client’s account
if we feel that the client-imposed restrictions/limitations would limit or prevent us from meeting
or maintaining the client’s investment strategy.
Wrap Fee Programs
MTF does not manage accounts as part of a wrap or bundled fee program.
Assets Under Management
MTF manages client assets in discretionary accounts on a continuous and regular basis. We also
provide non-discretionary services to participant-directed retirement plans. As of January 20,
2023, the total amount of assets under our management was:
Discretionary Assets $119,431,688
Non-Discretionary Assets $ 11,147,282
Total Assets $130,578,970