The Firm Strategic Advisory Services was formed in 2017 as an LLC organized and registered in Tennessee as an independent investment adviser. The firm offers asset management and financial planning services. Principal Owners The principal and sole owner of the firm is James M. Walker, Jr. (CRD No. 1108895).
• James M. Walker, Jr. (100% Owner – President & Chief Compliance Officer) Mr. Walker serves as the President, Chief Compliance Officer and an investment adviser representative with over 20 years of experience in the financial services industry. He obtained a Bachelor’s degree in Finance from the University of Memphis. In addition to his role with Strategic Advisory Services, Mr. Walker is also a registered representative of LPL Financial LLC (LPL) a separate unaffiliated legal entity. As a registered representative of LPL, Mr. Walker offer s brokerage services for commission compensation. His brokerage business is conducted under the doing business as (DBA) name of Strategic Wealth Management. The extent of the LPL relationship and inherent conflicts of interest are detailed through this disclosure brochure. Mr. Walker maintains the following FINRA licenses: o Series 7 – General Securities Representative o Series 24 – General Securities Principal o Series 31 – Futures Managed Funds o Series 65 – Uniform Investment Adviser Law o Series 63 – Uniform Securities Agent State Law Mr. Walker serves on the following boards: o Memphis Shelby County Law Enforcement Foundation Mr. Walker is an Investor at 5M Services, LLC. Mr. Walker participates in the following non-investment related outside business activities: o 4Memphis Magazine Publisher o Sub-leasing office space o Eden Spa and Laser Asset Management Investment adviser representatives of Strategic Advisory Services primarily provide discretionary fee based asset management services to individual clients and high-net worth individuals. The advice is tailored to the individual needs of each client based on their investment objective in order to help assist them to meet their financial goals. Accounts are reviewed on a regular basis and rebalanced as necessary according to each client’s investment profile. The firm offers an open architecture account with the assets held at LPL as the qualified custodian. Investment adviser representatives provide advice on the purchase and sale of various types of investments, such as mutual funds, exchange - traded funds (“ETFs”), real estate investment trusts (“REITs”), equities, and fixed income securities. More specific account information and acknowledgements are further det ailed in the account opening documents. Investment adviser representatives of Strategic Advisory Services are also able to manage an advisory account where a client’s assets are allocated between a select number of portfolio managers. The portfolio manager manages the portfolio consistent with the portfolio objectives without regard for any particular client of Strategic Advisory Services. It is the responsibility of the investment adviser representative of Strategic Advisory Services to select and allocate assets between the portfolio managers. This is not a referral model. In addition, investment Adviser Representatives of Strategic Advisory Services are able to manage and allocate a client’s assets within a network of institutional portfolio managers with significantly lower account minimums. By using separate account managers, clients can enjoy a higher level of specialization

and service through the ownership of individual securities. A broad range of portfolio managers and multiple investment styles are available, including equity, fixed income, asset classes, mutual funds, ETFs, and specialty strategies. This is not a referral model. There is generally a $25,000 minimum account opening amount required to open an asset management account whereas accounts allocated between third party portfolio managers require an investment amount of $100,000. The minimum amount for accounts with institutional money managers require a $100,000 for equity strategies and $250,000 for fixed income strategies. As of December 2023, the firm has $ 177,512,000.00 of discretionary assets and $ 0.00 non- discretionary assets under management. Wrap Fee Program In most cases, Strategic Advisory Services acts as portfolio manager a wrap fee program which is an investment program where the client pays one stated fee that includes management fees, transaction costs, and certain other administrative fees. The wrap fee program is sponsored by LPL Financial LLC and clients utilizing the wrap fee program should also review the sponsor’s separate Wrap Fee Program Brochure. Strategic Advisory Services manages the investments in the wrap fee program, but does not manage those wrap fee accounts any differently than it would manage non-wrap fee accounts. Strategic Advisory Services receives the advisory fee set forth in Item 5 below as a management fee under the wrap fee program. Please also see Item 5 and Item 12 of this brochure. Conflicts of Interest Investment adviser representatives must fully disclose all material facts concerning any conflict, and should avoid even the appearance of a conflict of interest and abide by honest and ethical business practices. When dealing with investment advisory clients and services, investment adviser representatives have a fiduciary duty to act in the best interests of its clients. Investment adviser representatives must fully disclose all material facts concerning any conflict, and should avoid even the appearance of a conflict of interest. The below items are examples (not exhaustive) of activities of potential conflicts of interest to be avoided
• Investment Adviser Representatives must not induce trading in a client's account that is excessive in size or frequency in view of the financial resources and character of the account.
• Investment Adviser Representatives must not make recommendations without reasonable grounds to believe that they are appropriate based on the information furnished by the client.
• Investment Adviser Representatives may not borrow money or securities from, or lend money or securities to a client.
• Investment Adviser Representatives must not place an order for the purchase or sale of a security if the security is not registered, or the security or transaction is not exempt from registration in the specific state. Such conflicts and risk of misconduct are mitigated by an investment adviser representative’s fiduciary duty to act in the best interests of their client. The firm’s Chief Compliance Officer, James M. Walker, Jr., is available to address any questions regarding conflicts of interest. Other Considerations Neither the firm nor any investment adviser representative are registered or have an application pending to register, as a futures commission merchant, commodity pool operator, a commodity trading advisor, or a representative of the foregoing.