Description of Firm
Indyfin LLC (the “Firm,” “we” or “us”) is a Texas-domiciled, Delaware limited liability company formed in February of
2018. Akshay Singh maintains a majority interest in the Firm through its parent company, Indy Financial Technologies,
Inc.
Promoter/Solicitor Services
The Firm offers advisory services exclusively through our interactive website platform (
https://www.indyfin-llc.com/) that
involves matching prospective advisory clients with unaffiliated investment advisory firms with whom the Firm has a
written agreement. We collect a variety of information from individuals and provide referrals through a variety of
sources including purchasing leads from third-party lead generation services or originating referrals from websites
owned by us.
The Firm’s interactive website platform collects information related to each prospective advisory client’s investment
objectives, age and life stage, geographic compatibility, professional background, current asset value, and income levels.
More specifically, the interactive website platform collects and evaluates information such as the prospective advisory
client’s specific needs related to, e.g., retirement preparation, investment management, tax mitigation, education
funding advice, inheritance management, second opinion services, business ownership intricacies, estate planning
evaluation, and income stream sources. In addition, the interactive website platform collects and evaluates the
prospective advisory client’s age, household income, profession, zip code, and investable assets. All of the information
described above is collectively referred to as the “Prospective Advisory Client Data Points”. The interactive website
platform then evaluates such Prospective Advisory Client Data Points to recommend and match each prospective
advisory client to one or more third-party advisers that the Firm believes are best suited to address the prospective
advisory client’s specific needs, and therefore are believed to be in the prospective advisory client’s best interest.
After engaging our interactive website, the prospective client determines whether to enter into an advisory relationship
with any third-party adviser presented to, or made available, to such prospective advisory client through our website.
Incidental
to the interactive website platform, we may also coordinate meetings between prospective advisory clients
and third-party investment advisers in an administrative capacity.
As part of our vetting process, we determine whether advisers we work with are registered as an investment adviser. In
addition, we review the regulatory record of the adviser, nature of financial advice offered by the adviser and whether
such advice meets our standards, types of technology tools the adviser uses to serve clients, and overall industry
experience of the advisers and their professional qualifications. If the Firm is not satisfied, the adviser is not qualified or
approved to receive referrals from Indyfin LLC. We do not review the on-going performance of the third-party investment
adviser, do not effect transactions for any client’s account, and do not directly manage any investments on behalf of
clients. Individuals will receive a copy of the third-party adviser’s Form ADV Part 2 and should be aware that they can
obtain investment advisory services directly from other advisers of the individual’s choice.
The third-party adviser, if engaged by a prospective advisory client, will determine and implement specific investment
strategies for the referred individual. We are not tax or legal professionals and do not give legal or tax advice. Indyfin LLC
does not provide resources outside of our website platform unless it is to verify an individual user or address a specific
user question. Indyfin LLC does not meet with the individual users or third-party investment advisers at our offices.
We tailor our services to prospective advisory clients based on the Prospective Advisory Client Data Points and deliver
specific recommendations with respect to the third-party advisers we believe to be appropriate for a prospective
advisory client’s specific situation. Personalized tailoring of financial planning and investment advisory services are
performed by the third-party investment adviser. To the extent a prospective advisory client desires to impose
restrictions on investing in certain securities or types of securities, such restrictions may be implemented by the
third-party adviser at its sole discretion.
We do not participate in any wrap fee programs.
Assets Under Management
As of December 31, 2023, we have no regulatory assets under management.