LWMG offers a variety of advisory services, which include financial planning, consulting, and investment
management services. Prior to LWMG rendering any of the foregoing advisory services, clients are required
to enter into one or more written agreements with LWMG setting forth the relevant terms and conditions
of the advisory relationship (the “Advisory Agreement”).
LWMG filed for registration as an investment adviser in May 2022 and is owned by Todd Gillingham, Gary
Tangwall, Thomas Selbo, Jennifer Beyl-Lee, Chad Broberg, and Bjorn Nesvold. As of December 31, 2023,
LWMG had $824,391,424 in assets under management, of which $794,000,213 was managed on a
discretionary basis and $30,391,211 was managed on a non-discretionary basis.
While this brochure generally describes the business of LWMG, certain sections also discuss the activities
of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying
a similar status or performing similar functions), employees or other persons who provide investment advice
on LWMG’s behalf and are subject to the Firm’s supervision or control.
Financial Planning and Consulting Services
LWMG offers personal comprehensive financial planning services to set forth goals, objectives and
implementation strategies for the client over the long-term. Depending upon individual client requirements,
the comprehensive financial plan may include:
Business Planning
Trust and Estate Planning
Employee Benefits
Planning
Investment Management
Insurance Planning
Retirement Accumulation Planning
Risk Management
Charitable Giving
Retirement Income Distribution Planning
Tax Planning
Education Planning
While each of these services is available on a stand-alone basis, certain of them can also be rendered in conjunction
with investment portfolio management as part of a comprehensive wealth management engagement (described in
more detail below).
LWMG prepares and provides the financial planning client with a written comprehensive financial plan and
performs periodic reviews of the plan with the client, as agreed upon with the client. In addition, LWMG provides
financial planning services that are completed upon delivery of the financial plan to the client. Clients should
notify us promptly anytime there is a change in their financial situation, goals, objectives, or needs and/or if there
is any change to the financial information initially provided to us.
Clients are under no obligation to implement any of the recommendations provided in their written financial plan.
However, should a client decide to proceed with the implementation of the investment recommendations then the
client can either have LWMG implement those recommendations or utilize the services of any investment adviser
or broker-dealer of their choice.
LWMG cannot provide any guarantees or promises that a client’s financial goals and objectives will be met.
In performing these services, LWMG is not required to verify any information received from the client or
from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to rely
on such information. LWMG recommends certain clients engage the Firm for additional related services,
its Supervised Persons in their individual capacities as insurance agents or registered representatives of a
broker-dealer and/or other professionals to implement its recommendations. Clients are advised that a
conflict of interest exists for the Firm to recommend that clients engage LWMG or its affiliates to provide
(or continue to provide) additional services for compensation, including investment management services.
Clients retain absolute discretion over all decisions regarding implementation and are under no obligation
to act upon any of the recommendations made by LWMG under a financial planning or consulting
engagement. Clients are advised that it remains their responsibility to promptly notify the Firm of any
change in their financial situation or investment objectives for the purpose of reviewing, evaluating or
revising LWMG’s recommendations and/or services.
Investment and Wealth Management Services
LWMG manages client investment portfolios on a discretionary or non-discretionary basis. In addition,
LWMG provides certain clients with wealth management services which include a broad range
of financial
planning and consulting services as well as discretionary and/or non-discretionary management of
investment portfolios.
LWMG primarily allocates client assets primarily among various mutual funds and exchange-traded funds
(“ETFs”). The Firm also allocates assets among independent investment managers (“Independent
Managers”), and individual debt and equity securities when it deems it appropriate.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios, but clients should not assume that these assets are being continuously monitored
or otherwise advised on by the Firm unless specifically agreed upon. Clients can engage LWMG to manage
and/or advise on certain investment products that are not maintained at their primary custodian, such as
variable life insurance and annuity contracts and assets held in employer sponsored retirement plans and
qualified tuition plans (i.e., 529 plans). In these situations, LWMG directs or recommends the allocation of
client assets among the various investment options available with the product. These assets are generally
maintained at the underwriting insurance company or the custodian designated by the product’s provider.
LWMG tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and objectives.
LWMG consults with clients on an initial and ongoing basis to assess their specific risk tolerance, time
horizon, liquidity constraints and other related factors relevant to the management of their portfolios. Clients
are advised to promptly notify LWMG if there are changes in their financial situation or if they wish to place
any limitations on the management of their portfolios. Clients can impose reasonable restrictions or
mandates on the management of their accounts if LWMG determines, in its sole discretion, the conditions
would not materially impact the performance of a management strategy or prove overly burdensome to the
Firm’s management efforts.
Use of Independent Managers
As mentioned above, LWMG selects certain Independent Managers to actively manage a portion of its
clients’ assets. The specific terms and conditions under which a client engages an Independent Manager
are set forth in a separate written agreement with the designated Independent Manager. That agreement can
be between the Firm and the Independent Manager (often called a subadvisor) or the client and the
Independent Manager (sometimes called a separate account manager). In addition to this brochure, clients
will typically also receive the written disclosure documents of the respective Independent Managers
engaged to manage their assets.
LWMG evaluates a variety of information about Independent Managers, which includes the Independent
Managers’ public disclosure documents, materials supplied by the Independent Managers themselves and
other third-party analyses it believes are reputable. To the extent possible, the Firm seeks to assess the
Independent Managers’ investment strategies, past performance and risk results in relation to its clients’
individual portfolio allocations and risk exposure. LWMG also takes into consideration each Independent
Manager’s management style, returns, reputation, financial strength, reporting, pricing and research
capabilities, among other factors.
LWMG continues to provide services relative to the discretionary or non-discretionary selection of the
Independent Managers. On an ongoing basis, the Firm monitors the performance of those accounts being
managed by Independent Managers. LWMG seeks to ensure the Independent Managers’ strategies and
target allocations remain aligned with its clients’ investment objectives and overall best interests.
Note for IRA and Retirement Plan Clients: When LWMG provides investment advice to you regarding
your retirement plan account or individual retirement account, LWMG is a fiduciary within the meaning of
Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way LWMG makes money creates some conflicts with
your interests, so LWMG operates under a special rule that requires LWMG to act in your best interest and
not put LWMG’s interest ahead of yours.