Firm Description and Principal Owners Madison was founded as a limited liability company on July 12, 2000 in the state of Ohio. James McDermott, CFP®, Alan Henning, CFA and Edward Kuresman, CFA are Madison’s managers. Madison is federally registered with the SEC as a Registered Investment Adviser. James McDermott is Madison’s principal owner (> 25% ownership interest). Five other Principals, Alan Henning, Edward Kuresman, Joseph Hack, Bradley Meeks, and Sally Humphrey Dempsey each have an ownership interest in Madison. Madison provides wealth management services to its clients. Wealth management includes personal financial planning, investment management and consulting services to individuals, families and their related entities, trusts and estates, and family businesses. Madison also serves business entities, pension and profit sharing plans and charitable organizations. Madison works with clients to define financial objectives, and to develop and implement investment strategies to reach those objectives. Madison is compensated solely from fees paid directly by clients. The firm does not receive commissions based on the client’s purchase of any financial product, including insurance. No commissions in any form are accepted. No referral fees are paid or accepted. No benefits are received from account custodians based on client securities transactions (“soft dollar benefits”). Please refer to Item 12 for information regarding benefits that Madison receives from Charles Schwab and Co., Inc (“Schwab”), a FINRA-registered broker-dealer, member SIPC, Raymond James & Associates, Inc. (“Raymond James”), member New York Stock Exchange/SIPC, and/or TD Ameritrade, Inc. (“TD Ameritrade), member FINRA/SIPC, that are not based on client securities transactions. Assets under the direct management of Madison are held by independent custodians, including Charles Schwab, Raymond James, TD Ameritrade, TIAA, and others, in the client’s name. Madison does not act as a custodian of client assets. Madison may recommend other professionals (e.g. lawyers, accountants, insurance agents, real estate agents) at the request of the client. Other professionals are engaged as directed by the client on an as-needed basis even when recommended by Madison. Madison represents that there are no conflicts of interest in this process, however, should any ever arise they will be disclosed to the client and managed in the best interest of the client. Madison is a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”) with respect to investment management services and investment advice provided to ERISA plan clients, including ERISA plan participants. Madison is also a fiduciary under section 4975 of the Internal Revenue Code (the “IRC”) with respect to investment management services and investment advice provided to individual retirement accounts (“IRAs”), ERISA plans, and ERISA plan participants (collectively, “Retirement Account Clients”). As such, Madison is subject to specific duties and obligations under ERISA and the IRC that include, among other things, prohibited transaction rules which are intended to prohibit fiduciaries from acting on conflicts of interest. When a fiduciary gives advice in which it has a conflict of interest, the fiduciary must either avoid or eliminate the conflict or rely upon a prohibited transaction exemption (a “PTE”). Madison Wealth Management - 5 - v. 3/2023 Types of Advisory Services Wealth Management Services: The primary type of service offered by Madison is wealth management. Wealth management is the combination of financial planning, investment management and consulting services. Not every client makes use of all of Madison’s services, as some are not requested or are being provided by other professionals. Limited Consulting/Implementation Services: To the extent specifically requested by the client, Madison may provide limited consultation services to its clients on investment and non- investment related matters, such as estate planning, tax planning and insurance. Madison does not receive any separate or additional fee for any such consultation services unless mutually agreed to prior to providing. Neither Madison, nor any of its representatives, serves as an attorney, accountant, or licensed insurance agent, and no portion of Madison’s services should be construed as such. To the extent requested by a client, Madison may recommend the services of other professionals for certain non-investment implementation purposes (e.g. attorneys, accountants, insurance agents). A client is under no obligation to engage the services of any such recommended professional. Please Note: If a client engages any such recommended professional, and a dispute arises

thereafter relative to such engagement, the client agrees to seek recourse exclusively from and against the engaged professional. Non-Discretionary Service Limitations: Clients that engage Madison on a non-discretionary investment advisory basis must be willing to accept that Madison cannot effect any account transactions without obtaining prior consent in a form acceptable to Madison in its sole discretion to any such transaction(s) from the client. Thus, in the event of a market correction during which the client is unavailable, Madison will be unable to effect any account transactions (as it would for its discretionary clients) without first obtaining the client’s consent. Sub-Advisory Arrangements: Madison may engage sub-advisors for the purpose of assisting Madison with the management of its client accounts. The sub-advisor(s) shall have discretionary authority for the day-to-day management of the assets that are allocated to it by Madison. The sub-advisor shall continue in such capacity until such arrangement is terminated or modified by Madison. Private Investment Funds: Madison may provide investment advice regarding private investment funds. Madison’s role relative to the private investment funds shall be limited to its initial and ongoing due diligence and investment monitoring services. If a client determines to become a private fund investor, the amount of assets invested in the fund(s) shall be included as part of “assets under management” for purposes of Madison calculating its investment advisory fee. Madison’s clients are under absolutely no obligation to consider or make an investment in a private investment fund(s). Important Note: Risk Factors: Private investment funds generally involve various risk factors, including, but not limited to, potential for complete loss of principal, liquidity constraints and lack of transparency, a complete discussion of which is set forth in each fund’s offering documents, which will be provided to each client for review and consideration. Unlike other liquid investments that a client may maintain, private investment funds do Madison Wealth Management - 6 - v. 3/2023 not provide daily liquidity or pricing. Each prospective client investor will be required to complete a Subscription Agreement, pursuant to which the client shall establish that he/she/it is qualified for investment in the fund, and acknowledges and accepts the various risk factors that are associated with such an investment. Important Note: Valuation. In the event that Madison references private investment funds owned by the client on any supplemental account reports prepared by Madison, the value(s) for all such private investment funds shall reflect either the initial purchase and/or the most recent valuation provided by the fund sponsor. If the valuation reflects the initial purchase price (and/or a value as of a previous date), the current value(s) (to the extent ascertainable) could be significantly more or less than the original purchase price. Client Obligations: In performing its services, Madison shall not be required to verify any information received from the client or from the client’s other professionals, and is expressly authorized to rely upon the information so provided. Moreover, each client is advised that it remains his/her/its responsibility to promptly notify Madison if there is ever any change in his/her/its financial situation or investment objectives for the purpose of reviewing/evaluating/revising Madison’s previous recommendations and/or services. Disclosure Statement: A copy of Madison’s written Brochure as set forth on Part 2A of Form ADV shall be provided to each client prior to, or at the same time as, the execution of the Investment Advisory Agreement. Customized Services Madison shall provide investment advisory services specific to the needs of each client. Prior to providing investment advisory services, an investment adviser representative will ascertain each client’s investment objective(s). Thereafter, Madison shall allocate and/or recommend that the client allocate investment assets consistent with the designated investment objective(s). The client may, at anytime, impose reasonable restrictions, in writing, on Madison’s services. Wrap Fee Program Madison does not participate in a wrap fee program by providing portfolio management services. Under a typical wrap-fee program, a client will pay the sponsor a single fee for management, brokerage, custody and other services provided under the program. Regulatory Assets Under Management As of December 31, 2022 Madison managed on a discretionary basis approximately $1,123,859,860 in assets for about 2,495 accounts. Madison Wealth Management - 7 - v. 3/2023