The Marshall Financial Group has been in business as a registered investment adviser since June 1983.
The Marshall Financial Group is a corporation wholly owned by The Marshall Financial Group, Inc.
Employee Stock Ownership Trust. As of December 31, 2023, The Marshall Financial Group had
$779,192,291 in assets under management, of which $779,181,688 was managed on a discretionary
basis and $10,603 was managed on a non-discretionary basis.
The Marshall Financial Group offers clients a variety of fee based advisory services, which include wealth
management, consulting and investment management. Prior to engaging The Marshall Financial Group
to provide any of the foregoing services, the client is required to enter into one or more written
agreements with the firm setting forth the relevant terms and conditions of the advisory relationship.
This Disclosure Brochure describes the business of The Marshall Financial Group. Certain sections also
describe the activities of the firm’s Supervised Persons, which refer to The Marshall Financial Group’s
officers, partners, directors (or other persons occupying a similar status or performing similar functions),
or employees, and any other person who provides investment advice on the firm’s behalf and is subject to
its supervision or control.
Wealth Management and Consulting Services
Wealth Management Services
The Marshall Financial Group provides its clients with a broad range of comprehensive wealth
management services, which generally include:
• Educational Funding;
• Tax Planning;
• Cash Management;
• Debt Consolidation;
• Retirement Planning;
• Investment Management;
• Estate Planning;
• Charitable Giving;
• Risk Management;
• Stock Options Strategies;
• Small Business Planning; and
• Asset Protection Planning.
Wealth Coaching Services
The Marshall Financial Group offers My Wealth Coach TM, which makes available a broad range of limited
wealth management services available to clients. These wealth management services are performed on
an as requested basis.
In performing any of the above wealth management or consulting services, The Marshall Financial Group
is not required to verify any information received from the client or from the client’s other professionals
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(e.g., attorney, accountant, etc.) and is expressly authorized to rely on such information. The firm may
recommend the services of itself and/or other professionals to implement its recommendations. Clients
are advised that a conflict of interest exists if The Marshall Financial Group recommends its own services.
The client is under no obligation to act upon any of the recommendations made by The Marshall Financial
Group under a wealth management or consulting engagement or to engage the services of any such
recommended professional, including The Marshall Financial Group itself. The client retains absolute
discretion over all such implementation decisions and is free to accept or reject any of The Marshall
Financial Group’s recommendations. Clients are advised that it remains their responsibility to promptly
notify The Marshall Financial Group if there is ever any change in their financial situation or investment
objectives for the purpose of reviewing, evaluating, or revising the firm’s previous recommendations
and/or services.
Investment Management Services
The Marshall Financial Group manages its clients’ investment portfolios on a discretionary or non-
discretionary basis.
The Marshall Financial Group primarily allocates clients’ assets among individual debt and equity
securities, options, mutual funds, index funds, exchange-traded funds (“ETFs”) and Independent
Managers (as defined below), in accordance with their individual investment objectives. Additionally, the
firm may recommend that clients who qualify as accredited investors, as defined by Rule 501 of the
Securities Act of 1933, invest in private placement securities, which may include debt, equity and/or
pooled investment vehicles. The firm may also provide advice about any type of legacy position or
investment otherwise held in clients' investment portfolios, but clients should not assume that these
assets are being continuously monitored or otherwise advised on by the Firm unless specifically agreed
upon.
In addition, clients may engage The Marshall Financial Group to advise on certain investment products
that are not maintained at their primary custodian, such as variable life insurance and annuity contracts,
and assets held through employer sponsored retirement
plans and qualified tuition plans (i.e., 529 plans).
In these situations, The Marshall Financial Group directs or recommends the allocation of client assets
among the various investment options available with the product. Client assets are generally maintained
at the underwriting insurance company or the custodian designated by the product’s sponsor. The
Marshall Financial Group may also advise certain clients to invest in various hard assets, which may
include precious metals, gems and/or rare collectible items (e.g., bullion, coins, etc.).
The Marshall Financial Group tailors its advisory services to accommodate the needs of its individual
clients and continuously seeks to ensure that its clients’ portfolios are managed in a manner consistent
with their specific investment profiles. The Marshall Financial Group consults with clients initially and on
an ongoing basis to determine risk tolerance, time horizon and other factors that may impact the clients’
investment needs. Clients are advised to promptly notify The Marshall Financial Group if there are
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changes in their financial situation or if they wish to place any limitations on the management of their
portfolios. Clients may impose reasonable restrictions or mandates on the management of their accounts
if The Marshall Financial Group determines, in its sole discretion, the conditions will not materially impact
the performance of a portfolio strategy or prove overly burdensome to the firm’s management efforts.
Retirement Plan Consulting Services
The Marshall Financial Group provides various consulting services to qualified employee benefit plans
and their fiduciaries. This suite of institutional services is designed to assist plan sponsors in structuring,
managing and optimizing their corporate retirement plans. Each engagement is individually negotiated
and customized. As disclosed in the Advisory Agreement, certain of the foregoing services are provided
by The Marshall Financial Group as a fiduciary under the Employee Retirement Income Security Act of
1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), each plan sponsor is
provided with a written description of The Marshall Financial Group’s fiduciary status, the specific services
to be rendered and all direct and indirect compensation the Firm reasonably expects under the
engagement.
Use of Independent Managers
As mentioned above, The Marshall Financial Group recommends that certain clients authorize the active
discretionary management of a portion of their assets by and/or among certain independent investment
managers (“Independent Managers”), either directly or under a wrap fee program. The Marshall Financial
Group evaluates various information about the Independent Managers in which it recommends or selects
to manage its clients’ portfolios. The firm generally reviews a variety of different resources, which may
include the Independent Managers’ public disclosure documents, materials supplied by the Independent
Managers themselves and other third-party analyses it believes are reputable. To the extent possible, the
firm seeks to assess the Independent Managers’ investment strategies, past performance and risk results
in relation to its clients’ individual portfolio allocations and risk exposures. The Marshall Financial Group
also takes into consideration each Independent Manager’s management style, returns, reputation,
financial strength, reporting, pricing and research capabilities, among other related factors.
In these situations, The Marshall Financial Group continues to render services to the client relative to the
discretionary and/or non-discretionary selection or recommendation of Independent Managers. The
Marshall Financial Group generally monitors the performance of those accounts being managed by
Independent Managers by reviewing the account statements produced by the Financial Institutions, as
well as other performance information furnished by the Independent Managers and/or other third-party
providers. In return for these ongoing services, The Marshall Financial Group receives an annual
advisory fee which is based upon a percentage of the market value of the assets being managed by the
designated Independent Managers.
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The terms and conditions under which the client engages the Independent Managers are set forth in a
separate written agreement between The Marshall Financial Group or the client and the designated
Independent Managers. In addition to this Disclosure Brochure, the client also receives the written
disclosure documents of the designated Independent Managers engaged to manage their assets.