View Capital RIA is an investment adviser registered with the Securities and Exchange
Commission. View Capital RIA, formerly known as Bluffview RIA, LP, was formed in Dallas,
Texas in 2004.
The Firm is principally owned by View Capital Advisors, LLC, a Texas Limited Liability
Company.
View Capital’s primary business involves managing client assets in one of two investment
management programs, each with its own respective agreement.
The first program is the View Capital Advisory Program (“VCAP”) which includes
advisory and financial planning services.
The second program is the View Capital Consulting Program (“VCCP”) which
includes investment consulting and financial planning services.
In order for clients to access specialized investments, View Capital RIA occasionally forms
pooled investment vehicles (“Pooled Investment Vehicles”) in order to aggregate client
access and avail them access to certain opportunities to which they may not otherwise have
access. These Pooled Investment Vehicles may consist of a single asset or multiple portfolio
investments, such as direct private equity and debt investments, and energy exploration and
development opportunities. These Pooled Investment Vehicles may be structured as a
limited partnership, limited liability companies or other corporate structures. The Pooled
Investment Vehicles are generally controlled by an affiliate of the Firm, which serves as the
General Partner or comparable managing entity in other corporate structures.
View Capital Advisory Program
The VCAP offers clients the ease and efficiency of a traditional registered investment adviser
program with primary client contact maintained by View Capital RIA. Other benefits may
include a single client contract with a one-page services selection and fee arrangement,
access to multiple asset classes and asset managers. VCAP offers clients the choice of two
independent custodians, Pershing Advisor Solutions, an affiliate of Pershing, LLC
(“Pershing”) and Charles Schwab Institutional (“Schwab”), for execution of securities
transactions, trade execution and clearing needs. Portfolios managed under VCAP generally
consist of allocations to separate account managers, mutual funds and alternative asset
managers such as hedge funds, fund of funds and private equity funds (“Asset Managers”).
The VCAP offers four options:
1. A Discretionary Advisory Account offers investment management to the client
who prefers View Capital RIA to have discretionary trading authority over the
account.
2. A Nondiscretionary Advisory Account offers investment management to the
client who prefers to retain all trading authority over the account, and to approve all
transactions prior to execution.
3. An Investment Manager Advisory Account offers selection, retention, and
subsequent periodic evaluation of non-affiliated Asset Managers selected to
participate in the Investment Manager Advisor (“IMA”) program (the “Independent
Managers”, see Item #3 below for additional information); and
4. Financial Planning Services offer the client services such as financial and estate
planning, business succession planning, structured transaction design, review and
analysis, and/or charitable giving planning.
VCAP accounts may contain the following securities (including but not limited to): listed
and over-the-counter equity securities, mutual funds (open and closed-end funds),
exchange traded funds, hedge funds, fund-of-funds, private equity investments, offshore
mutual funds, options contracts on equity securities, corporate debt, commercial paper,
municipal securities, U.S. government securities, and money market fund shares.
1. Discretionary Advisory Account
View Capital RIA Investment Professionals (the “Client Advisors”) provide discretionary
account management to discretionary advisory account clients. Client Advisors draw upon
their professional insights and experience to provide account management services to
the client. Client Advisors may utilize other View Capital RIA employees to provide portfolio
management expertise and oversight of the client’s investment assets. Each account is
managed on an individual basis according to the client’s investment objectives. The Client
Advisor may employ fundamental and technical approaches to security analysis and portfolio
management, separately or simultaneously. The fundamental approach entails an
examination of the operating, financial, and industry conditions affecting each company.
The technical approach entails examining price changes for a specific security, industry
group or asset class. Each account is reviewed with the client at least semi-annually and is
reviewed continually by the Client Advisor for the impact of changing market conditions,
significant events, and client needs and objectives.
2. Nondiscretionary Advisory Account
View Capital RIA helps clients formulate a personalized investment strategy consistent with
the client’s particular financial goals, time horizon, and risk tolerance. Then, the Client
Advisor and the client structure a portfolio of investments consistent with the formulated
investment strategy. Portfolios are based upon asset allocation principles intended to
achieve an efficient blend of investment asset classes.
3. Investment Manager Advisory Account
View Capital RIA advises clients about the selection, retention and subsequent, periodic
evaluation of non-affiliated Independent Managers selected to participate in its Investment
Managers Advisory services. Independent Managers may be traditional Asset Managers
investing in equity and/or fixed income investments, or they may be non- traditional Asset
Managers targeting alternative investments including hedge funds, fund of funds and other
illiquid investments. View Capital RIA maintains access to databases
of information
provided by various Independent Managers and to other data compiled from reliable
internal and third-party sources. View Capital RIA does not conduct an independent review
to verify the Asset Manager’s performance information, the appropriateness of the Asset
Manager’s methodology in calculating performance results, or the information’s accuracy.
Instead, the Firm conducts a due diligence review of each Independent Manager who
submits Form ADV and provides operating information to View Capital RIA including:
administrative information, model portfolios, and performance records.
The Client Advisor conducts a client profile analysis to determine which Independent
Managers are best suited to the clients’ investment objectives. View Capital RIA then
recommends Independent Managers to clients. The Firm will also determine if non-
affiliated Independent Managers are properly registered in those states where investment
advice or securities are provided. After the client selects an Independent Manager(s), the
client executes an investment management agreement granting the Independent Manager
discretionary trading authority over the client’s account. Afterward, View Capital RIA
provides performance measurement services to the client, and the chosen Independent
Manager receives client profile information and periodic updates as requested.
View Capital RIA may recommend termination of an Independent Manager if due diligence
activities indicate an Independent Manager is no longer suitable for a client or if a client’s
financial situation or investment objectives are no longer compatible with the Independent
Manager’s investment philosophy. Other reasons for such a recommendation include
changes affecting the Independent Manager like ownership changes, departure of key
personnel, market or performance fluctuations, or altered investment approach. If the client
accepts View Capital RIA’s recommendation to change managers, the Firm terminates the
Independent Manager for the client.
4. Financial Planning Services
While View Capital RIA representatives do not practice law or offer accounting or tax
services, certain employees are licensed attorneys, certified public accountants, and certified
financial planners. If the client engages View Capital RIA for financial planning services, it
may include the review, analysis, and provision of advice regarding any or all of the following
areas: financial and estate planning, business succession planning, structured transaction
design, review or analysis, and/or charitable giving planning. View Capital RIA and the client
mutually agree to the specific scope of services and fees charged as reflected in the client
agreement.
View Capital Consulting Program
VCCP offers clients access to the advice and experience of View Capital RIA’s investment
professionals in a range of areas mentioned below. VCCP also offers access to Asset
Managers who require a direct client relationship via a tri-party agreement amongst the
client, the Asset Manager, and View Capital RIA. VCCP has been traditionally used by ultra-
high-net-worth families or institutions.
Some of the types of securities included in VCCP portfolios include (but are not limited to):
listed and over-the-counter equity securities, mutual funds, closed-end investment
companies, hedge funds, fund-of-funds, private equity investments, options contracts on
equity securities, corporate debt, American depository receipts, exchange-traded funds,
commercial paper, municipal securities, U.S. government securities, and money market
funds.
The View Capital Consulting Program offers two options:
1. Investment Consulting includes: selection, retention, and subsequent periodic
evaluation of non-affiliated Asset Managers; performance reporting; and
2. Financial Planning offers the client services such as financial and estate planning,
business succession planning, structured transaction design, review or analysis, and/or
charitable giving planning.
1. Investment Consulting
View Capital RIA provides a broad range of consulting services including, without limitation:
• Review, evaluation, and inventory of existing investments, strategy and goals.
• Preparation or revision of investment policy statement.
• Asset allocation, modeling, and recommendation for portfolio construction.
• Analysis of structured and complex transactions.
• Independent Manager research, manager search due diligence, and ongoing
performance monitoring.
• Performance reporting only.
• Custodian evaluation and selection.
• Review and evaluation of costs and expenses.
If a client selects an Independent Manager not offered or reviewed by View Capital RIA, the
client acknowledges that View Capital RIA conducted no due diligence review of the
Independent Manager, and the client separately contracts with such Independent Manager.
2. Financial Planning Services
While View Capital RIA representatives do not practice law or offer accounting or tax
services, certain employees are licensed attorneys, certified public accountants, and certified
financial planners. If the client engages View Capital RIA for financial planning services, it
may include the review, analysis, and provision of advice regarding any or all of the following
areas: financial and estate planning, business succession planning, structured transaction
design, review or analysis, and/or charitable giving planning. View Capital RIA and the client
mutually agree to the specific scope of services and fees charged as reflected in the client
agreement.
Assets Under Management
As of December 31, 2023, View Capital RIA has a total of $1,603,807,745 assets under
management, $412,184,318 in discretionary accounts and $1,191,623,427 in non-
discretionary accounts.