Description of the Company:
Family Investment Center is an investment advisory firm registered with the United States Securities and Exchange
Commission (SEC). The firm was founded by Dan Danford in 1998. The firm provides financial planning and investment
management services.
Firm Founder:
Before starting Family Investment Center in 1998, Dan Danford, CFP®, spent fifteen years in the trust and investment
business, including investment management activities with three different regulated trust organizations. He was certified
as a Certified Retirement Services Professional (CRSP) by the Institute of Certified Bankers in 1996. Danford passed the
NASD Series 65 Exam in April 1998. He holds a Bachelor of Science degree in Business Administration (BSBA) degree from
Missouri Western State University, and a Master of Business Administration (MBA) from Northwest Missouri State
University. He also holds a graduate certificate and Masters in Personal Finance from Kansas State University. He passed the
CERTIFIED FINANCIAL PLANNER ™ exam in March 2012.
Organizational Structure and Ownership:
Family Investment Center, Inc. is a Missouri Corporation,. Dan and Christine Danford (and/or trusts controlled by the Danford
Family) are founding owners. On January 1, 2019, Richard Salmen, Nathan Goodman, and Taren McMurray, all employees of
the corporation, acquired ownership shares of the corporation.
Services Offered:
Investment Management: As a Registered Investment Advisor, Family Investment Center manages investment portfolios
for individuals, families, and organizations. The firm’s investment advisor representatives give advice on (but do not
necessarily recommend) all types of securities, ranging from government bonds to commodities. We do fundamental
security analysis. Our main sources of financial information are financial newspapers and magazines, research materials
prepared by others, corporate rating services, annual reports, and company press releases. Our investment strategy is
usually investing for the long‐term, but occasionally for the short‐ term. On occasion, we may buy or sell securities that are
recommended to clients. There is no conflict of interest as the securities are widely held and publicly traded. We limit
discretionary authority by inhibiting Family Investment Center, Inc. from withdrawing funds and/or securities from client
accounts. In addition, trading in accounts will be limited to general securities, mutual funds, or government securities.
Finally, for managed accounts, you are free to select any broker you wish, although your decision to work with a particular
broker may limit our ability to achieve best execution, negotiate commissions with other brokers on your behalf, and limit
your participation in block trading.
Financial Planning: As part of a financial planning arrangement, services provided may include, but are not limited to: tax
preparation, tax planning, insurance review, inventory of assets, analysis of financial goals, portfolio analysis, development
of an asset allocation strategy, no-load mutual fund recommendations, retirement planning and estate plan reviews. Client
will note that the term “comprehensive” indicates services are broad-based and integrate planning across multiple areas of
their financial life. Advisor does not warrant that services are all-inclusive. There will likely be services in which Client will
need to consult with outside professionals or vendors for expertise and services beyond the scope and expertise provided
by Advisor.
Initial Year: Scheduled meeting topics are listed below. Advisor will schedule meetings to cover those topics
relevant to you, such as:
• Tax preparation
• Budgeting and cash flow, to help you understand the difference between good and bad debt, make sure you
have enough set aside for emergencies and special opportunities, and, if needed,
help you gain control over
your spending
• Tax planning, to identify the tax-saving approaches that apply to your situation
• Record-keeping, to help you understand what financial documents you need to keep, what you can get rid of
and how to protect yourself from identity theft
• Retirement planning, to help you determine how much savings is needed, how to draw a retirement
paycheck and how to get the most from your retirement years
• Goal setting, to help you clarify and communicate your goals and then help you measure your progress
toward them
• Estate planning review, to evaluate with you the pertinent estate issues that impact your life and consider
choices
• that you can then implement with your attorney
• Investment Planning, to inventory your assets, develop asset allocation strategies and recommend
investments
Firm Narrative Brochure Page 5
• Small business planning, to help you establish goals for your small business.
• Insurance analysis, to determine how much coverage you need, what risks you can afford to self-insure,
where you should buy your insurance, how much you should pay for it, and analyze employee benefits
• Education planning, to identify sources of education funding and evaluate methods of saving for future
education costs
Renewal Years : Typical scheduled meetings:
• Tax planning & Tax preparation
• Investment review/update and Rebalancing of assets
• Financial planning and/or any financial services as requested or needed by client.
Tax Preparation Agreement: Tax preparation work is generally included in the annual agreement scope of work
unless specifically excluded from the contract. Tax preparation work performed separately from an annual agreement
is generally only available to dependents of Clients under the annual agreement or at the discretion of Advisor.
Insurance Products and Services:
Family Investment Center is not insurance-licensed and does not sell insurance products. However, we do offer advice on
and manage certain insurance products (i.e., annuities). We offer all investment management and other financial services
on a fee-only basis. Insurance products such as annuities present some unique challenges in this regard, however. Simply,
relatively few insurance companies offer “no load” or “low load” options in the marketplace. While the number of suitable
products is growing, diversity across policy types and insurance companies is limited. If you wish to implement our advice
by purchasing securities or insurance products directly, you are free to use the broker or custodian of your choice. We can
help you accomplish these transactions, but we will not be compensated by sales commissions or transaction fees.
Client Tailored Services and Client Imposed Restrictions:
All services are offered to available to all clients; however, we make recommendations on which services are implemented
based on the individual needs of each client. Family Investment Center will implement strategies based on conversations
with the client and written investment objectives, and will provide ongoing review of performance, investments, and
portfolio managers. We will make changes in the investment mix as necessary. It remains the client’s responsibility to
tell the advisor if there are any changes in the client’s financial situation, investment objective, or if the client wishes to
impose or modify restrictions on the management of the account. Additionally, the client is responsible for implementing
investment recommendations in accounts for which Family Investment Center is not the advisor.
Wrap Fee Programs:
Family Investment Center does not participate in wrap fee programs.
Assets Under Management as of December 31, 2023:
Discretionary: $510,474,846
Non‐Discretionary: $ 5,225,638
Total: $515,700,484