About Us Kral Financial Advisors, LLC is a fee-only Registered Investment Advisor that provides objective financial planning and investment management services to our clients. The term “fee- only” means we do not accept commissions for the implementation of portfolio investments. We are compensated in the form of fees paid directly by our clients. Kevin T. Kral established our firm in January 2006. Mr. Kral owns 100% of the firm. Our Advisory Services Our firm is committed to help you build, manage, and preserve your wealth and to provide assistance to help you achieve your various financial goals. We may offer an initial complimentary consultation to discuss the services we offer and to review your interests, needs and objectives. We will begin our services after you sign a Consulting Agreement. We provide advice through three types of services: Investment Management, Financial Planning and Consultation Services. Investment Management Services – Our services begin when you sign the Investment Management Agreement. We assist you to develop a customized investment plan that provides you with recommendations for specific investment strategies that are consistent with your needs, objectives, goals, time horizon, and risk tolerance. We will monitor your investments as agreed upon under the Investment Management Agreement. These Services will continue until terminated by either party. As part of our Investment Management Services, we will conduct an initial interview to determine your financial needs and objectives. We will gather information about your past financial history, present financial condition, and your investment goals. We provide planning for short-term goals (such as college funding) or for long-term goals (such as retirement planning), or other segments of an investment plan that you desire. The information we gather varies based on your individual needs and objectives. As a result, we require your active participation while we formulate advice and recommendations. We do not verify the accuracy of the data you provide. We also assume that the information you provide is reliable and current. We may request the names and relationships of other advisors (e.g., attorney, accountant, banker, etc.) After we evaluate your information, we may prepare an investment policy statement or other similar document. This investment policy statement may include a target asset allocation (spreading investments between a mix of stock investments and bond investments). We will consider various investment programs/strategies to assist you to meet your stated investment objectives. We will make note of any investment restrictions you have in our prepared document. Once we agree upon an investment policy, we will prepare recommendations for investments or Part 2A of Form ADV 2 Kral Financial Advisors, LLC other segments of an investment plan that you may need. We will tailor our services to your needs and the Investment Management Agreement. Although we primarily recommend using no-load mutual funds and exchange traded funds (ETFs), our investment recommendations may also include short-term instruments (i.e., T- Bills), bonds, or other investment vehicles. Investment portfolios will be valued monthly. Market values for the investments

are provided by your custodian. In the rare instance when a market value is not readily available, we will seek a valuation from an agreed upon independent third party. Underlying investments of portfolios are reviewed frequently (perhaps daily or weekly). See “REVIEW OF ACCOUNTS” beginning on page 13 for more details. It is our intention to meet with you no less an annually. Each year, we will request current financial status information from you to determine if there have been any changes to your financial situation that you have not previously reported to us. If there has been a change in your financial situation, we urge you to contact us promptly as the new information may warrant a review or change in the investment strategies. You will receive monthly or quarterly account statements directly from your qualified custodians or brokerage firm in addition to transactional (buys and sells) statements. We may prepare written reports or post-meeting communications. You will have a direct and beneficial interest in your securities, rather than an undivided interest in a pool of securities. We may have limited discretionary authority to execute trades if you grant us the authority – see “INVESTMENT DISCRETION” beginning on page 14. Alternatively, you are welcome to implement investment recommendations and advice, in whole or in part, through the financial service provider of your choice. Financial Planning Services – We offer this service at an hourly rate. We provide advice on certain financial planning components or design a comprehensive written financial plan. We provide assistance on the following topics:
• Comprehensive Financial Planning
• Financial overview and general assessment
• Goal setting
• Retirement planning
• Wealth management
• Wealth preservation
• Education funding
• Charitable giving
• Executive compensation
• Business ownership
• Business continuation planning
• Tax planning strategies
• Cash flow and budget analysis
• Risk management issues Part 2A of Form ADV 3 Kral Financial Advisors, LLC
• Traditional Estate Planning
• Advanced Estate Planning and Counsel
• Asset Protection
• Investment Analysis
• Stock Option Strategies If you conclude that you would like to use our Investment Management Services within 30 days of the completion of Financial Planning Services, we will apply the Financial Planning fees to the Investment Management fees, providing there has not been a change in your financial position that would require a re-analysis. Consultation Services - We can provide investment advice through general consultations offered at an hourly or fixed fee if you do not wish to use the other services. An example is the preparation of a Roth IRA conversion analysis. Consultation Services are not ongoing and thus terminate upon the delivery of services. Assets Under Management We manage your assets on either a discretionary or nondiscretionary basis. As of December 31, 2023, we had $184,308,000 in client assets managed on a discretionary basis and $15,357,000 in client assets managed on a nondiscretionary basis, for a total of $199,665,000.