Description of Services and Fees
Fi3 Financial Advisors, LLC is an independent, “fee-only” Registered Investment Advisor (RIA) and multi-
family office based in Indianapolis, Indiana. We are organized as a Limited Liability Company formed
under the laws of the State of Indiana. Fi3 is owned and managed by our members: Ivan D. Hoffman,
Samuel D. Muse, and Matthew J. Simpson.
Fi3 provides investment counsel utilizing both active and passive investment management. Our clients are
focused on their passions, and often have complex estate and tax needs that they prefer to delegate to
professional advisors. The Firm provides a wealth advisory overlay for most of our clients (see Family
Chief Financial Officer overview) aimed at providing clients with clear, transparent and actionable advice.
We are “fee-only” advisors, which means that we only receive fees for the consulting advice we give.
Where appropriate, we collaborate with a variety of trusted professionals. We believe that innovative
financial planning and investment management should be integrated and centered on the achievement
of goals. We work with our clients’ other advisors, who share our commitment to excellent client service.
In addition to providing investment counsel, Fi3 is dedicated to adding value through effective financial
planning, tax and fee minimization and estate planning advice. We take a client-focused, transparent
approach to handling family wealth. To best serve clients, the Firm is committed to minimizing potential
conflicts of interest and providing transparent pricing. Fi3 only receives compensation directly from its
clients. The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to our
clients’ individual needs. As used in this brochure, the words "we," "our," and "us" refer to Fi3 Financial
Advisors, LLC and the words "you," "your," and "client" refer to you as either a client or prospective client
of our firm.
How We Help Our Clients
We start by asking why. We need to know your goals and challenges. You should understand we are
fiduciaries, bound to our responsibility to act in your best interests.
We serve as the Family CFO. We act as the Chief Financial Officer, supporting the family. We are a multi-
family office, with CPAs and CERTIFIED FINANCIAL PLANNERTM practitioners who understand the
language of business. We recognize family dynamics. We collaborate with your other professional
advisors to implement the plan.
We bring ideas to make your situation better. We perform the due diligence to bring your ideas and
globally diversified investment solutions that we can execute and convert to results.
We are “fee-only” advisors. We only receive fees for the consulting advice we give. We don’t sell a
particular product. We don’t have any revenue sharing arrangements. We don’t receive kickbacks. We
don’t have any hidden revenue sources. Period.
Overview – Family Chief Financial Officer
We serve as a family’s Chief Financial Officer, or Family CFO, supporting the family. We identify, analyze,
manage, and execute strategies and solutions to help families meet their financial and personal goals.
We are a multi-family office, with CPAs and CERTIFIED FINANCIAL PLANNERTM practitioners who
understand the language of business.
At Fi3, we recognize family dynamics. We collaborate with your other professional advisors to
implement your plan. We integrate wealth planning, investment consulting and family leadership for a
comprehensive approach to achieving your goals.
Your experience with Fi3 will be highly personalized. We’ll ask thoughtful questions, listen to your
perspective, and deliver the tools you need to make effective financial decisions for your family.
Wealth Planning Services
Liability Management
Understand debt utilization and opportunities for arbitrage.
Assist family with banking relationships and employing “Family Bank” concept.
Insurance Evaluation
Evaluate whether advanced life insurance planning could enhance overall family wealth strategy
(i.e. Private Placement Life Insurance ‘PPLI’).
Identify any gaps in insurance coverages, or opportunities to shift risk and enhance
liability protection.
Review whether long-term care or longevity income is appropriate.
Tax Planning
Coordinate efforts with the family CPA and team to monitor and enhance tax strategies.
Plan for highly appreciated individual stock investments, monitor the Family Holding Company
cash flows, assist with entity tax planning, evaluate distributions from IRA accounts, charitable
giving and charitable entity planning, etc.
Estate & Wealth Transfer
Review and document estate planning and wealth transfer objectives.
Develop estate planning summary and flowchart for communication purposes.
Create, track, and develop thorough understanding of consolidated balance sheet.
Identify and model multi-generational wealth transfer opportunities.
Family CFO - Investments
Asset Allocation
Collaborate with you to align the needs, risks, and expectations for your investment portfolio.
Analyze holdings and evaluation of asset allocation, as well as asset location.
Assess alignment or dispersion between objectives, tolerance, and current portfolio.
Manager Selection
Communicate with you about public and private investment opportunities, provide entree to
elite managers and top tier Venture Capital and Private Equity partners.
Liquidity Management
Assist with liquidity management and cash yield maximization.
Review current invested assets, custodians,
fees, and risk relative to benchmark.
Continuously monitor for tax-efficient investing and other tax saving opportunities.
Consolidated Financial Reporting
Create unified view of entire, multi-generational family portfolio.
Design integrated public and private report outlining key performance indicators.
Create a consolidated monitoring report encompassing investment performance and allocation
across all invested assets.
Family CFO - Family Leadership
Family Governance
Facilitate the creation of a governance structure and process for decision-making in the family
based on G1’s vision and values.
Provide a format for family meetings and leadership discussions that is interactive and
meaningful in supporting the family’s culture and multi-generational nature.
Stewardship
Multi-generational coaching to guard against the dilution of wealth resulting from unnecessary
expenses, income and estate transfer taxes, and feelings of entitlement.
Bring clarity to investment opportunities, career choices, philanthropic activities, academic
endeavors, and political influence.
Develop an integrated strategy that addresses what impact you want to have, where you want
to have it and how you want to realize it.
Philanthropy
Document current charitable giving and assist with funding mechanism of outstanding pledges.
Develop future charitable giving plan to include gifting of appreciated equities and
potential qualified charitable distributions from IRAs.
Evaluate strategies for achieving charitable goals.
Family Education
Cultivate direct relationships with G1, G2 and G3 for effective coaching and legacy planning.
Inform and educate family members on the estate plan and on the management of
inherited wealth.
Overview – Monitoring Services
For those Assets or Account(s) for which we only monitor and do not provide Advisory Services we will
report the Assets or Accounts(s) in your global asset allocation, provide ongoing performance reporting
with regard to these Assets or Account(s), and otherwise integrate these Assets or Account(s) into the
overall Planning Services.
Overview - Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the
needs of the plan and the services requested by the plan sponsor or named fiduciary. In general, these
services may include non-discretionary investment advice about alternative investment options,
development of an investment policy statement, performance reporting, advice on the selection of
qualified default investment alternatives and education and enrollment services to plan participants. The
ultimate decision to act on behalf of the plan shall remain with the plan sponsor or other named
fiduciary. We may also provide additional types of pension consulting services to plans on an
individually negotiated basis. All services, whether discussed above or customized for the plan based
upon requirements from the plan fiduciaries (which may include additional plan-level or participant-level
services) shall be detailed in a written agreement and be consistent with the parameters set forth in the
plan documents.
Overview - Advisory Services to Retirement Plans
As disclosed above, we offer pension consulting services designed to assist plan sponsors in meeting
their management and fiduciary obligations to participants under the Employee Retirement Income
Securities Act ("ERISA"). Pursuant to adopted regulations of the U.S. Department of Labor under ERISA
Section 408(b)(2), we are required to provide the Plan's responsible plan fiduciary (the person who has
the authority to engage us as an investment adviser to the Plan) with a written statement of the services
we provide to the Plan, the compensation we receive for providing those services, and our status (which
is described below).
The services we provide to Plans are described above, and in the service agreement that you have
signed with our firm. Our compensation for these services is described below, and in the service
agreement. Our firm does not reasonably expect to receive any other compensation, direct or indirect,
for the services we provide to the Plan or Participants.
In providing services to the Plan and Participants, our status is that of an investment adviser registered
under applicable state law, and we are not subject to any disqualifications under Section 411 of ERISA. In
performing ERISA fiduciary services, we are acting as a fiduciary of the Plan as defined in ERISA Section
3(21).
Types of Investments
Our firm develops asset allocation models and provides investment management services, generally
through no load mutual funds, exchange traded funds, and money managers across the following asset
classes:
Large Cap Equities
Mid Cap Equities
Small Cap Equities
International Developed Equities
Emerging Market Equities
Absolute Return Focused Strategies (Long/Short Equities, Futures, etc.)
Fixed Income
Covered Call Options
Private Equity
Master Limited Partnerships (MLP’s)
Real Estate
The firm is also investment advisor to a Private Fund Fi3-ACP Fund 2022. This fund is offered to
accredited investors only.
Our primary focus is on wealth accumulation and capital preservation while attempting to minimize
volatility and risk. Our firm does not use market timing as an investment strategy, and we limit
rebalancing activities (prompted by economic changes and market forces).
Assets Under Management
As of December 31, 2023, we managed $682,462,572 in client assets on a discretionary basis, and
$109,212,035 in client assets on a non-discretionary basis for a total AUM of $791,674,607.