Allstate Financial Advisors, LLC, (“AFA” or “the Firm”) offers investment advisory services to individuals, trusts, estates, charitable organizations, corporations, and other business entities. The Firm is a limited liability company formed under the laws of the State of Delaware and was founded in 1999. This brochure provides customers with information regarding the Firm and the qualifications, business practices, and nature of advisory services that should be considered before becoming an advisory customer of the Firm. AFA is a wholly-owned subsidiary of Allstate Insurance Company, which is a wholly- owned subsidiary of Allstate Insurance Holdings, LLC, which is a wholly-owned subsidiary of The Allstate Corporation, a publicly held company. As of December 31, 2023, AFA managed approximately $48,096,832 on a non- discretionary basis and as of the date of this brochure does not manage any assets on a discretionary basis. AFA offers advisory management services to our customers by selecting, recommending, and monitoring an unaffiliated third-party investment manager who offers a wrap fee platform. Those services are provided by Fidelity Institutional Wealth Adviser, LLC (“FIWA”), a Registered Investment Advisor. FIWA has developed and sponsors the Fidelity Managed Account Xchange℠ managed account program (“FMAX”) whereby certain investment advisers, broker-dealers, banks, family offices or other financial institutions use the FMAX Platform to provide investment advisory and administrative services to their customers or perspective customers. Please refer to the separate FIWA Form ADV Part 2A Brochure for more details. Through FMAX, customers participate in a “wrap fee” program FMAX sponsors. A wrap fee program provides an all-inclusive fee covering investment advice and trading costs. The fee for service is based on a percentage of the assets under management and is no more than 1.5%. In addition, AFA participates in the wrap fee and receives part of the fee. As such, there is a conflict of interest which incentivizes AFA and its Investment Advisory Representatives (“IAR”) to recommend the FMAX wrap fee program. FMAX, while charging a higher fee, also provides certain services which may not be available to customers investing in other non-wrap fee programs whether through AFA or another advisor. Such services include, but are not limited to assessment of customer’s needs, investment policy statements, portfolio modeling, monitoring, administrative services, money manager evaluation, customer periodic account statements and reporting regarding investment strategies. Participation in FMAX’s program enables AFA to leverage FMAX’s established relationship with various third-party managers that provide asset allocation for portfolios. Customers who participate in the program enter into an agreement entitled “Statement of Investment Selection.” The parties to this agreement are FMAX, AFA, and the customer. This agreement establishes an understanding among the parties as to the customer’s investment goals and objectives among other subjects. AFA will be appointed Advisor on the account. In consultation with your IAR, the customer will select an investment portfolio containing various investments, usually mutual funds and or exchange traded funds (“ETF”). IARs will review the performance of the assets in the portfolio quarterly and meet with the customer annually to discuss changes in investment objectives and risk tolerance, as well as asset allocation changes. AFA offers investment advisory programs to retail investors through its IARs. After ascertaining the customer’s financial position, investment needs and objectives, investment limitations, and risk tolerance; IARs tailor the advisory services offered based upon individual customer needs. Customers may impose restrictions on individual securities, or the types of securities utilized

by the IAR. It is important that customers inform their IAR of any changes in their financial condition, investment objectives, personal circumstances, and any reasonable investment restrictions they may wish to impose on the Account, if any, that may affect the Customer’s overall investment goals and strategies. Platforms available: (1) Fund Strategist Portfolio (“FSP”), which provides access to a menu of professionally managed asset-allocated models of mutual funds and exchange traded funds. Each Model is assigned a risk rating by the FMAX Platform, which allows the Firm to view all available risk-appropriate models based on the information the IAR has input for their customer. FSPs actively manage the customer’s portfolio on a fully discretionary basis, including exercising trading authority over funds allocated to those accounts. AFA does not provide day-to-day management of customer assets allocated to FSPs. (2) Unified Managed Account Program (“UMA”), which provides access to personalized customer portfolios housed in a single brokerage account. UMAs offer the ability to incorporate multiple Funds and Strategies into one account by accounting for each unique investment strategy as a unique investment “sleeve” within a single account (e.g., Fund sleeves and Fund Strategist sleeves). The IAR can develop a UMA portfolio for an Investor by starting with an FMAX prepared asset allocation or create its own asset allocation. The Intermediary then determines the investment solution(s) to utilize within the UMA from the options available on the Platform, including ETFs, mutual funds and FSP models. The IAR is solely responsible for determining the Investor’s asset allocation and underlying investment solutions it elects to recommend to the Investor. Before choosing the FMAX wrap fee program, customers should compare the overall fee of any program in which they participate with non-wrap fee comparable programs. This comparison should review not only fees and costs but also level of service. In particular, the customer should examine cost and service in light of the investment objectives of the account, the level of trading anticipated, as well as alternatives including brokerage accounts which do not charge any fee (instead charging transaction-based compensation), and/or other advisor programs, either offered by AFA or not, which charge lower fees than FMAX or other wrap fee programs. At all times, customers are under no obligation to choose any particular program offered by AFA. AFA recommends only those advisors who agree to share part of the fee paid by the customer to the advisor. This is true when AFA recommends FMAX wrap fee programs to customers as well. This split is paid to AFA, based on a percentage of the advisor fee calculated against the assets under management the customer deposits with FMAX. The amount of compensation AFA receives is agreed to by a contract between AFA and FMAX. Although AFA endeavors at all times to put the interests of customers ahead of it and its IAR’s interests, relationships like the one it has with FMAX described in this section constitutes a conflict of interest for AFA and its IARs since the incentive and/or actual receipt of compensation because of revenue sharing arrangements based on a referral to FMAX could and in some instances does affect the judgement of AFA and its IARs when recommending participation in FMAX’s wrap fee program. There are likely other third-party investment advisor programs suitable for customers who might otherwise invest in a wrap fee program like FMAX that are less costly to the customer. Before accepting any recommendation from AFA regarding a wrap fee program, the customer should weigh the cost of the program, the frequency of trading, the availability of other advisors, and the impact of receipt of part of the fee by AFA before acting on the recommendation.