This Disclosure document is being offered to you by Barber Financial Group, Inc. (“BFG”) about the investment advisory services we provide. It discloses information about the services we provide and the way those services are made available to you, the client. BFG is a fee-based investment management firm located in Lenexa, Kansas, specializing in investment advisory services for investors. BFG was established by F. Dean Barber, the firm’s principal owner, as Comprehensive Financial Planning Services (CFPS, Inc.) in October 1998. The name was officially changed to Barber Financial Group in November 2004 and became a registered investment adviser in January 2010. BFG is committed to helping clients build, manage, and preserve their wealth as well as to assisting clients to help achieve their stated financial goals. We may offer an initial complimentary meeting; however, investment advisory services are initiated only after you and BFG execute an engagement letter or client agreement. 1. The Barber Financial Group Guided Retirement System™ The Barber Financial Group Guided Retirement System™ (GRS or Guided Retirement System) is an inclusive combination of many of BFG’s service. This service encompasses services related to investment management, tax planning, risk management planning, and estate planning into a single offering. The GRS allows clients of Barber Financial Group access to investment advisors, CPAs, insurance specialists, social security specialists, and estate attorneys that all work together under the Barber Financial Group umbrella. 2. Investment Management Services as a Stand-Alone Service BFG may provide this service without any additional financial planning services, if desired by the client. BFG offers discretionary investment management services for a fee based on a percentage of your assets under management. These services include investment analysis, allocation of investments, quarterly portfolio statements and ongoing monitoring services for the portfolio. BFG determines your portfolio composition based on your needs, portfolio restrictions, if any, financial goals and risk tolerances. BFG will work with you to obtain necessary information regarding your financial condition, investment objectives, liquidity requirements, risk tolerance, time horizons, and any restrictions on investing. This enables BFG to determine the portfolio best suited for your investment objective and needs. Although BFG generally recommends long-term investment strategies, its advisors may recommend various short-term investment strategies to accommodate certain Client goals or objectives. 3. Financial Planning Services BFG offers modular planning services designed to meet individual Clients’ specific needs. These services may include one or more of the following: a. Financial Planning BFG advisors will prepare a financial plan designed to answer the question “am I ok?”. Financial plan will include an analysis of all client’s financial assets as well as a stress test of that plan against certain life events. Fundamental financial plans do not include estate plan analysis or tax planning analysis. Client meetings occur in-person or remotely by telephone or webinar. 5 | P a g e b. Optional Delivery of Financial Plan Updates Clients who request any financial planning service described above will have the option to receive their financial plan three different ways. The options available to clients include: ✓ a one-time delivery of a financial plan where the service is considered complete upon delivery and review with the client; ✓ A financial plan that includes the initial delivery and review plus annual updates and reviews with BFG; or Client meetings occur in-person or remotely by telephone or webinar. c. Tax Planning Services Tax planning services offered through BFG Tax Services, LLC. BFG Tax Service will assist you in the development of a multi-year income tax plan after careful consideration of your objectives and present financial situation. This process begins with the preparation of a comprehensive financial plan. Based on this analysis, we will recommend strategies to implement today that can have positive impact on taxes due in future years, especially during retirement. Tax return preparation is not included in this agreement but can be obtained through BFG Tax Service at an additional cost. d. Custom Tax Analysis A custom tax analysis is designed to answer a specific client question about impact on current year taxes given a specific act. Examples include “Should I make a Qualified Charitable Donation this year?” or “What is the impact on my taxes if I pay cash or take out a mortgage to purchase a second home?”. Custom tax Analysis may also require a current financial plan. Actual Fee will be determined prior to providing the service. e. Tax Return Preparation Includes preparation of federal income tax return, and applicable tax returns for the state and local taxing authorities in which you declare residency. Requires separate, annual agreement with BFG Tax Services, LLC. Actual fee based on complexity of return. Requires separate, annual agreement with BFG Tax Services, LLC. Actual fee is based on complexity of return. f. Estate Planning Services BFG may provide estate planning assistance to our clients. This could include the following: 1) General estate tax education and guidance; (2) General trust guidance –types and features; (3) General explanation of estate planning structures/documents; (4) General explanation of estate planning and gifting strategies; (5) General explanation of taxation issues of trusts and estates; (6) General explanation of types and treatment of trust income; (7) General guidance on sources of estate liquidity; (8) General guidance on ownership titles and assistance with titling of assets; (9) General guidance on impact of account and trust beneficiary designations (10) Assistance with gathering information to transmit to EncorEstate Plans. In some instances, BFG may use the software of EncorEstate (“Encore) to produce an estate plan based on the information provided through the ENCORE software. The services provided by 6 | P a g e Encore include the following: (1) Preparation of estate planning documents; (2) Preparation and recordation of real estate deed into trust; and (3) Review of information transmitted by CLIENT to make sure estate planning goals are adequately met. Beyond the review of current estate plan documents described above, additional estate planning services may require a separate engagement and fee to law firms that provide this service. These law firms work in coordination with BFG and all estate plan meetings/services will occur at the offices of BFG or via virtual meeting technology (i.e., Zoom, GoToMeeting, etc.). Estate planning services typically include documents such as wills, trusts, durable power of attorney, beneficiary designations, healthcare power of attorney, guardianship designations, etc. that are customized to protect your personal property and assets. Additionally, these documents define how you want to pass down your personal property and assets as well as who will guard your them in your absence. g. Insurance Needs Analysis This service is a stress test of your financial plan or as a stand-alone service. Includes analysis of your current financial assets and typically requires you to go through the BFG financial planning process. Types of policies to be reviewed include, but may not be limited to, life insurance, long term care, Medicare, disability and health insurance. h. Key Man Business Owner Analysis Included as part of your financial plan or as a stand-alone service. Includes policy review specifically for business owners. Includes analysis of your current financial assets and may also require you to go through the BFG financial planning process. i. Custom Planning BFG may engage with clients for any customized, unique financial planning needs not specifically described above. 4. Other Services available through BFG a. Institutions and Employer Sponsored Retirement Plans For employer-sponsored retirement plans with participant-directed investments, our firm provides its advisory services as an investment adviser as defined under Section 3(21) of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). When serving as an ERISA 3(21) investment adviser, the Plan Sponsor and our Firm share fiduciary responsibility. The Plan Sponsor retains ultimate decision-making authority for the investments and may accept or reject the recommendations in accordance with the terms of a separate ERISA 3(21) Investment Adviser Agreement between our Firm and the Plan Sponsor. We provide the following services to the Plan Sponsor: ✓ Screen investments and make recommendations. ✓ Monitor the investments regularly and suggests replacement investments when appropriate. ✓ Provide an annual investment report. ✓ Assist the Plan Sponsor in developing an Investment Policy Statement (“IPS”). 7 | P a g e We can also be engaged to provide financial education to Plan participants. The scope of education provided to participants will not constitute “investment advice” within the meaning of ERISA and participant education will relate to general principles for investing and information about the investment options currently in the Plan. We may also participate in initial enrollment meetings and periodic workshops and enrollment meetings for new participants. b. 401(k) Dynamic Investment Strategy Additionally, BFG may provide advice to individuals on their employer sponsored retirement plan assets as defined under Section 3(21) of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). This advice is not considered to be discretionary asset management and requires the BFG client (plan participant) to implement plan changes on their own. c. Discretionary Investment Management of Advisor Variable Annuity Contracts Where appropriate, the Firm may also provide advice about any type of legacy position or other investment held in client portfolios. If appropriate, BFG can provide recommendations for advisor variable annuities. Clients can engage BFG to manage and/or advise on certain investment products that are not maintained at their primary custodian,

such as annuity contracts and assets held in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, BFG directs or recommends the allocation of client assets among the various investment options available with the product, including the initial purchase of the advisor variable annuity contract. These assets are generally maintained at the underwriting insurance company or the custodian designated by the product’s provider. d. Third Party Money Manager Sub Advisor Agreements BFG may utilize independent third-party investment advisers (“TPMM”) to aid us in the implementation of investment strategies for your portfolio. Including a digital experience with no account minimums. Risk tolerance decisions and investment options available on the digital platform are the only available services at this time. In certain circumstances, we may allocate a portion of a portfolio to an independent TPMM for separate account management based upon your individual circumstances and objectives, including, but not limited to, your account size and tax circumstances. Upon the recognition of such situations, in coordination with you, we will hire a TPMM for the management of those securities. The sub-advisor arrangement may be a Wrap Program. BFG evaluates a variety of information about TPMMs, which may include the TPMMs’ public disclosure documents, materials supplied by the TPMMs themselves and other third-party analyses it believes are reputable. To the extent possible, we seek to assess the TPMMs’ investment strategies, past performance and risk results in relation to its clients’ individual portfolio allocations and risk exposure. BFG also takes into consideration each TMPP’s management style, returns, reputation, financial strength, reporting, pricing and research capabilities, among other factors. BFG continues to provide services relative to the discretionary or non-discretionary selection of the TPMMs. On an ongoing basis, we monitor the performance of those accounts being managed by TPMMS. BFG seeks to ensure the TPMMS’ strategies and target allocations remain aligned with its clients’ investment objectives and overall best interests. In certain instances, the TPMM utilized by Barber Financial Group may hire a third party to avail itself of the services or facilities of other organizations for the purposes of providing services, as 8 | P a g e appropriate for the discharge of its client obligations. TPMMs utilized by Barber Financial Group may provide investment advisory, administrative, support and supervisory services. Use of Riskalyze & Financial Planning Tools To develop a complete picture of a client’s investment objectives, our investment adviser representatives work one-on-one with the advisory client through the initial and on-going planning process to create an investment plan which fits the client’s risk tolerance and investment objectives. Based on this information, we obtain a broad understanding of the client’s investment objectives, goals, and the amount of risk the client will tolerate. To further fine tune our understanding of a client’s risk tolerance, our Firm does utilize Riskalyze, a third-party vendor tool to assist in identifying the client’s risk tolerance. Riskalyze technology assists financial planners in two critical tasks: (1) measuring the risk preferences of investors, and (2) applying these preference measurements to portfolio selection. Riskalyze summarizes an investor’s mean- variance risk aversion on a 99-point scale. In connection with this output, the Riskalyze tool “quantifies” the client’s indicated investment risk tolerance through the illustration of expected return (plus/minus) and investment volatility (investment variance) which uses past data to calculate expected variance. Our Firm works with Riskalyze to customize client portfolios using a combination of existing holdings and recommended allocation strategies to provide the client with the desired risk score. Once the Risk Score is identified, our Firm prepares a strategy, which is also scored by Riskalyze tools. Generally, clients are recommended a mixture of strategies with various allocations, including strategies which focus on fixed income, growth, balanced, moderate, or aggressive investments, which correlate to the client’s risk score. We seek to go beyond a traditional asset allocation strategy by incorporating investments on each end of the risk spectrum. As part of the risk assessment and financial planning processes, BFG advisors may make use of financial planning software including Money Guide Pro, Right Capital and/or eMoney. Decisions on which planning tool is appropriate for the client are based on individual client facts and circumstances. FinLife Partners Technology Platform In an effort to enhance the quality and breath of services that BFG provides to its Clients, BFG utilizes a suite of digitally powered technology solutions offered by FinLife Partners, a division of United Capital Financial Advisers, LLC (“FinLife Partners”). FinLife Partners provides access to its technology platform to BFG that includes use of certain technology platform, training relating to use of such technology platform, and certain clerical document and data compilation services. FinLife Partners is not in any way involved in, or responsible for, the individual investment management or guidance provided to BFG’s clients. BFG pays FinLife Partners a flat fee for its technology implementation services. Fees are calculated per percentage‐ basis formula in accordance with the volume of clients for whom BFG utilizes such services and/or products. As such, for certain services offered, Clients indirectly contribute to the payment of cost of services paid to FinLife Partners. FinLife Partners technology will typically be used as part of the GRS ℠ service and financial planning services. BFG receives the following incentives: ✓ Certain technology implementation fees incurred by BFG through use of FinLife Partners’ technology solutions will be waived if a predetermined number of BFG clients utilize such technology solutions. ✓ If BFG does not utilize predetermined threshold volume of services or technology solutions offered by United Capital or FinLife Partners, as applicable, then the relationship with FinLife Partners may be terminated due to insufficient revenue generation. 9 | P a g e BFG is eligible for these benefits as an early adopter of the FinLIfe Partner Service Offering. As an early adopter, BFG has the ability to collaborate with United Capital Financial Advisors, LLC to continue to enhance the quality and breadth of the FinLife Partner Service Offering. Additionally, and to address this conflict, the Client may discuss alternative service options with BFG. BFG recognizes the fiduciary responsibility to place your interests first and have established policies in this regard to avoid any potential conflict of interest this arrangement may create. Disclosure Regarding Rollover Recommendations A client or prospect leaving an employer typically has four options regarding an existing retirement plan (and may engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) rollover to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse tax consequences). Our Firm may recommend an investor roll over plan assets to an IRA for which our Firm provides investment advisory services. As a result, our Firm and its representatives may earn an asset-based fee. In contrast, a recommendation that a client or prospective client leave their plan assets with their previous employer or roll over the assets to a plan sponsored by a new employer will generally result in no compensation to our Firm. Our Firm therefore has an economic incentive to encourage a client to roll plan assets into an IRA that our Firm will manage, which presents a conflict of interest. To mitigate the conflict of interest, there are various factors that our Firm will consider before recommending a rollover, including but not limited to: (i) the investment options available in the plan versus the investment options available in an IRA, (ii) fees and expenses in the plan versus the fees and expenses in an IRA, (iii) the services and responsiveness of the plan’s investment professionals versus those of our Firm, (iv) protection of assets from creditors and legal judgments, (v) required minimum distributions and age considerations, and (vi) employer stock tax consequences, if any. All rollover recommendations are reviewed by the firm We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to you regarding your retirement plan account or individual retirement account, we are also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. We have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. Miscellaneous In performing its services, BFG does not independently verify any information it receives from Clients or from a Client’s other service providers; it relies solely on the information Clients and their authorized representatives provide. The Client is free to accept or reject any recommendation made by BFG. Moreover, each Client is advised that it remains the Client’s responsibility to promptly notify BFG if there is ever any change in the Client’s financial situation or investment objectives so that BFG, if necessary, can re-evaluate or revise any previous recommendations or services it provided to the Client. Wrap Fee Programs BFG does not place Client assets into a wrap fee program sponsored by BFG. However, certain TPMMs may use a wrap program. Under these circumstances, the TPMM will provide each client the Wrap Fee Brochure for each Wrap Platform. Assets Under Management As of December 31, 2022, BFG managed $1,426,839,762 in client assets on a discretionary basis and $82,291,401 in client assets on a non-discretionary basis. 10 | P a g e