A. General Description of Advisory Firm
Polaris Wealth Advisory Group, LLC (referred to in this Brochure as the “Firm”, “Polaris,” “us,” “we,” or
“our”) was formed on June 9, 2011, as Polaris Wealth Advisers, LLC and then later changed its name to
Polaris Greystone Financial Group, LLC. On August 5, 2020, the Firm changed its name to Polaris Wealth
Advisory Group, LLC. On May 26, 2022, the Firm became a wholly owned subsidiary of Adviser
Investments, LLC (“Adviser”), an investment adviser registered with the SEC. Adviser is principally owned
by certain investment vehicles advised by Summit Partners, L.P., an investment adviser registered with the
SEC.
Polaris’ principal place of business is in San Rafael, California. The Firm provides wealth management
services to its clients (the “client,” “you,” or “your”). We offer wealth management services to individuals,
pension plans, profit-sharing plans, trusts, estates, charitable organizations, businesses, unaffiliated
investment advisers, and third-party asset management platforms (“TAMPs”). Services available to clients
include discretionary and non-discretionary investment management, financial planning, tax strategies
including return preparation and filing, risk management, and estate planning.
Financial Planning
We offer general financial planning and consultative services as an integral part of our management services
described below. Financial planning will typically involve developing a plan to use a variety of advisory
services to manage the client’s financial resources based upon an analysis of such client individual needs.
Financial planning simplifies the client’s situation and helps determine financial alternatives by: (1)
defining and narrowing such client’s objectives and investment options; (2) identifying the areas of greatest
concern; (3) creating a unique picture of such client’s overall financial situation, and (4) by providing an
effective way for us to address each client’s unique financial needs and objectives.
We utilize in-depth personal meetings with clients, and their professional advisors if required, to determine
the client’s investment goals and objectives. These services are rendered in accordance with personal
circumstances as determined in these meetings, and will generally include the client’s current financial
situation, age, family position, level of investment experience, risk tolerance, earning capacity, tax situation
and goals and objectives.
Our financial planning and consulting services include, but are not limited, to:
• General Financial Planning
• Educational Fund Planning
• Retirement Planning
• Estate Planning
• Corporate Retirement Planning
• Investment Planning
• Individual Tax Planning
• Risk Management
• Business Planning
• Business Succession Planning
We may also use financial planning software that incorporates actual historical data for specific asset
classification to determine a historical, statistical analysis of your current portfolio. Client interviews are
utilized to gather information prior to any recommendation of advisory services. Once we review and
analyze the information provided to us, we will deliver a written plan to the client, should the client desire
one, that is designed to help the client achieve his or her stated financial goals and objectives.
Financial plans are based on the client’s financial situation at the time we present the plan to the client, and
on the financial information the client provides to us. The client must promptly notify us if his or her
financial situation, goals, objectives, or needs change. The client is under no obligation to act on our
financial planning recommendations.
If requested, as part of our financial planning/consulting services, we will introduce the client to, or utilize,
various third-party service providers. Complete and full disclosure of any relationship between Polaris and
third parties, including any shared fee arrangement, will be provided to the client when recommending a
third party.
Advisory Services
We offer specific recommendations regarding investing in Polaris’s strategies as well as general
recommendations in such areas as clients’ overall investment mix, retirement planning, estate planning,
education planning, and insurance planning. Polaris does not provide tax or legal advice or services.
Our advisory services are based upon our clients’ stated objectives and risk tolerance. Clients are matched
to a particular Polaris strategy or strategies. These include diversified exchange-traded fund (“ETF”)
strategies and stock strategies. Certain clients will also have access to strategies of our affiliate, Adviser,
and/or of other advisers, which can include ETFs, mutual funds, individual equities, and individual bonds.
For our clients’ accounts utilizing such strategies, Adviser or the relevant other adviser acts as a sub-adviser,
typically pursuant to a sub-advisory agreement between Adviser or such other adviser and Polaris, as
discussed in Item 10. Such clients receive and review the sub-adviser’s Form ADV Part 2A for important
information about the fees, expenses, risks, and conflicts of interest associated with the sub-adviser’s
strategies and services.
In addition to the strategies we manage, Polaris provides advisory services by allocating and reallocating
assets in 529 plans, 401(k) plans, and variable annuity investments, and provides guidance regarding such
allocations, consistent with the portfolio allocation chosen by the client. The investment choices available
are limited by the specific offerings of each plan or product.
Sub-Advisory Services
From time to time, Polaris may enter into sub-advisory agreements with other registered investment
advisers, including Adviser. Such sub-advisory agreements will normally be established so that Polaris can
provide advisory services to the other adviser’s clients. Under these arrangements, Polaris will act as the
sub-adviser. Polaris will offer the same selection of investment strategies to these other advisers as is offered
to its own clients. The adviser will determine the suitability of Polaris’s strategies for its clients. Polaris
will have full discretion to manage the adviser’s clients’ accounts. When such sub-advisory agreements are
made, the sub-advisory arrangement will be disclosed by the adviser to its clients by delivery of the Form
ADV Part 2A for the adviser and for Polaris.
Investment Management as a 3(38) Fiduciary Manager for Qualified Plans
We provide, on a discretionary basis, advisory services to qualified retirement plans which are subject to
the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). As part of our services to
qualified plans, we will act as a fiduciary of the plan under Section 3(21)(A)(ii) and as an investment
manager under Section 3(38) of ERISA. As a 3(38) investment manager, the client gives us discretionary
authority to manage the plan’s assets. This means the client shifts his or her fiduciary responsibility to us
for the selection of the plan’s investments.
For all qualified plan clients, we will review the plan’s investment objectives, risk tolerance and goals with
the fiduciary or we will review and amend the plan’s existing investment policy statement (“IPS”). The
review will incorporate considerations such as employee and participant demographics, nature of asset class
categories, any limits or investment return objectives for the asset class categories set forth in the IPS
including the designated investment alternatives. The client is able to place restrictions on the types of
investments the plan invests assets in. Under our investment management agreement, we will have limited
discretionary authority to manage the plan’s assets in accordance with the client’s investment objectives,
risk tolerance and goals. We will select, monitor, remove, and replace the plan’s designated investment
alternatives, including a qualified default investment alternative as defined in ERISA 404(c)(5) and DOL
Regulation 2550.404c5 (the “Designated Investment Alternatives”) consistent with the IPS. The designated
investment alternatives will comprise the plan’s core investment menu. As a 3(38) investment manager, we
will retain full discretionary authority to make changes to the designated investment alternatives without
prior consultation with the client. We continually monitor the performance of all investment options.
If elected by the plan fiduciary, we may offer investment advice (“Advice Services”) to plan participants
as an additional service under our agreement, subject to the terms and conditions set forth in the Participant
Advice Supplement. Advice Services will be available to plan participants in two ways: (a) by telephone
service and (b) in person. Our representatives will gather information concerning plan participant’s time
horizon, risk tolerance, and investment goals. Our representatives will review the information provided and
invest, on a discretionary basis, the participant’s account in accordance with his or her objectives. Advice
Services are provided only to those participants who elect to meet with our representatives and accept our
services.
Investment Management to Accredited Investors
Polaris provides discretionary advisory services to a flexible premium deferred variable annuity policy (the
“Policy”) issued by Lombard International Life Assurance Company (“Lombard”). The Policy is intended
for financially sophisticated investors who are “Accredited Investors” within the meaning of Rule 501 of
Regulation D under the Securities Act of 1933, as amended. The Policy is not suitable for all persons since
it may pursue an investment strategy that may include alternative investments (“Alternative Investments”)
such as, without limitation, structured products (“Structured Products”), which may be highly illiquid. The
Policy provides for the accumulation of capital on a tax-deferred basis for intermediate and long-term
purposes (although there is no guarantee that the intended tax deferral will be obtained).
In addition to the foregoing, we may offer and invest assets of certain qualified and high net worth clients
directly in Alternative Investments.
If we recommend to a client an investment in the Policy or recommend Alternative Investments to a client,
we will provide such client with the private placement memorandum (the “PPM”) or additional information
describing, in detail, the additional risk and expenses associated with the Policy or Alternative Investments,
as the case may be. We strongly urge potential investors to read thoroughly the PPM including the surrender
provisions and to consult with their own tax advisors with respect to the federal tax consequences associated
with the Policy.
Estate Planning
Our firm offers Estate Planning services to our clients that consists of education on estate planning topics
and the collection of general information necessary to complete a new estate plan or review a current estate
plan. We also assist the client in gathering the required information needed to provide outside estate
planning firms so that an estate plan can be created or updated.
Any and all fees paid by the client for outside referred services will be paid to those service providers
directly. Clients are not required to utilize any third-party products, services or referrals that we may
recommend and can select the service provider of their choice.
Tax Return Filing Services
We offer tax return preparation and filing services through our wholly owned affiliate, Adviser Tax
Solutions. Clients receiving tax return preparation and filing services generally pay a separate fee for these
services, although other fee arrangements can be negotiated. Adviser Tax Solutions reserves the right to
decline to prepare a particular client’s tax returns for any reason. Tax return preparation and filing fee rates
are determined on a case-by-case basis depending on the complexity and estimated hours needed for
completion.
B. Availability of Tailored Services for Individual Clients
The Firm will provide advice to client accounts based on each client’s specific wealth management and
financial planning goals, investment objectives, and strategies. The Firm will also tailor its advisory services
by adhering to the investment restrictions imposed by clients.
The Firm’s authority is subject to conditions imposed by the client, examples of which include where: 1)
the client restricts or prohibits transactions in securities of a specific industry, and/or 2) the client directs
that transactions be effected through specific brokers and dealers. The latter restriction may be conditioned
by the client on the broker or dealer being competitive as to price and execution for each transaction, or
offering a specified level of commission discount or may be subject to varying degrees of restrictions such
as an instruction to utilize the broker or dealer: a) whether or not competitive, and b) where the specified
levels of commission discounts are less favorable than might otherwise be obtained by the Firm.
C. Client Assets under Management
As of December 31, 2022, the Firm had approximately $1,508,969,000 in regulatory assets under
management, of which approximately $1,421,955,000 is managed on a discretionary basis and
approximately $87,014,000 is managed on a non-discretionary basis.