A. Description of Firm
Ohana Advisors Management, LLC, a California limited liability company doing business as
Ohana Advisors (“Ohana” or “the firm”), is a boutique firm providing comprehensive family office
and financial services to an ultra-high net worth clientele. The multi-family office services are
individually tailored to emphasize personal service, and the firm functions as each client’s private
family office.
Ohana currently is registered with the SEC as an investment adviser. The states it conducts
business in are reflected in Part 1 of Form ADV, a copy of which can be found on
www.adviserinfo.sec.gov.
B. Principal Owners
Founded in 1993, Ohana operated as a sole proprietorship until its conversion to a California LLC
in May 2010. The firm is owned by Joshua M. Richter, Edward John Schneider IV, and David L.
Schrader.
C. Types of Advisory Services Offered
Ohana prides itself in offering a full range of family office services, including investment advisory
services. The firm also offers wealth management strategies with financial planning services.
These services are designed to assist family clients with their unique needs, priorities, and
objectives. Through Ohana, clients have access to an extensive range of investments on an open
architecture basis.
Ohana does not believe in a “one size fits all” model. Instead, the firm believes that each family is
different with its own diverse goals and needs. Consequently, Ohana strives to create and
implement an optimal, risk-managed, and diversified strategy tailored for each client. The firm
also provides coordination and support between its clients and their other financial, tax, and legal
advisors. Each family and decision maker can choose to be as active in or as insulated from the
operational processes as they like.
Ohana seeks to have, and has been successful in having, long term relationships with its family
clients. A majority of its families have been clients for over ten years. Similarly, it has low
turnover of its senior professional team who has on average been providing Ohana services for ten
years. Further, that senior team averages over 20 years of experience in financial services. Ohana
believes this depth of history and experience helps to provide superior client service. The firm is
always available for its clients either to meet in person, by phone, or by email. Ohana believes
that excellent communication, access, and a personal, responsive organization are essential.
Each family’s assets are separately owned. Each family typically utilizes one or more family
limited partnerships or LLCs to facilitate co-investing across family entities for efficiency, wider
access, and implementation of estate planning strategies. Ohana manages one pooled investment
vehicle (the “Fund”) for the purpose of providing increased investment opportunities to its clients.
The only investors in the Fund are current Ohana clients and Ohana does not market the Fund’s
services to prospective or outside investors.
Ohana’s family office services include, among other things, the following:
Investment Advisory and Financial Planning Services
• Asset allocations and investment recommendations for family portfolio(s)
• Manager/fund recommendations, access, and oversight
• Comprehensive tracking and reporting of all investments
• Cash management for all entities
• Tax planning support
• Estate and gift planning implementation and services
• Next generation wealth planning, education, and support
Family Support Services
• Philanthropic support
• General financial support
• Bill payment services
Ohana takes an integrated approach to wealth management. The firm believes achieving financial
objectives requires optimal decision-making integrating estate planning tools, investment return
analysis, and income tax optimization.
At the first level, Ohana helps to originate and coordinate strategies incorporating efficient estate
asset transfer techniques as defined by the family’s estate planning attorney. It also takes into
consideration potential opportunistic investments and consequential significant potential valuation
changes, including the expected timing of those changes.
At the second level, Ohana works with clients to construct customized investment portfolios that
encompass broad diversification, utilizing third party investment advisers (“TPAs”) and various
private fund investments.
At the third level, Ohana evaluates, recommends, and implements strategies to meet other financial
needs, including life insurance and the establishment of charitable entities. While the firm
typically works with the family’s wealth creators, over time it incorporates (dependent on client
needs) education and coordination with next generation beneficiaries and/or third-party trustees.
Ohana provides investment recommendations on both publicly traded and privately held
investments. Publicly traded investments trade on stock exchanges and can be purchased and sold
anytime during exchange trading hours. Privately held investments include, for example, private
investment funds (such as hedge or private equity funds) with required holding periods and
restrictions on re-sale. Clients are provided with private fund memorandums and other offering
and subscription documentation for each private fund.
The asset classes and types of investments Ohana recommends and manages include, but are not
limited to the following:
Asset Classes
• Cash and cash equivalents, including money market mutual funds and certificates
of deposits
• Fixed income, including US municipal bonds, corporate notes and bonds, mortgage
bonds, high yield bonds, and foreign bonds (both developed and emerging markets)
• Equities, including common stock in
US, foreign developed, and emerging markets,
and certain venture capital securities
• Absolute Return
• Alternatives
• Real Assets
• Private Equity, including Venture Capital and Buyout
Types of Investments
• Exchange traded funds (ETFs), including but not limited to index ETFs and actively
managed ETFs
• Registered mutual funds, including, but not limited to both equity and fixed income
funds
• Hedge Funds, including fund of funds, long/short, credit or distressed event-
oriented funds, various forms of arbitrage funds, natural resources, and other funds
• Alternative investment funds, including royalties, illiquid distressed debt,
commodities, leveraged debt, energy infrastructure Master Limited Partnerships
(MLPs) and debt funds
• Real Estate Investment Trusts and Limited Partnerships, including publicly traded
Real Estate Investment Trust (REIT) securities, and private partnerships in retail,
multi-family residential, commercial office and industrial properties, incorporating
US, European, Japan and emerging markets
• Private equity funds, including venture capital funds, large cap and middle market
buyout funds, distressed debt funds, and sector specific funds including bio-pharma
and technology, incorporating developed and emerging markets
For detailed information on the investment allocation strategies and the risks involved in the type
of investments listed above, please refer to Item 8, below.
An important part of the services offered by Ohana is the extensive dialogue with the principals of
the family clients. Through this dialogue Ohana strives to clarify, define, confirm, and document
each family’s investment and planning objectives. The goal is always to help the family achieve
its financial objectives; however, clients should understand that Ohana cannot offer any guarantees
or promises that the client’s financial goals and objectives will be met. In addition, clients should
notify us promptly if their financial situation, goals, objectives, or needs change at any time and/or
if there is any change to the financial information provided to Ohana by the client. In the event
that a client notifies Ohana of changes, it will review such changes and may recommend revisions
to the client’s investment portfolio. Lastly, Ohana will not assume any responsibility for the
accuracy of the financial and investment objective information provided by the client and Ohana
is not obligated to verify any such information received from the clients or from their other
professionals (e.g., attorney, accountant, etc.).
In most instances, each client’s asset allocation and investment portfolio represent their
preferences. Ohana offers its services on a discretionary and a non-discretionary basis. When
Ohana acts as a non-discretionary manager, clients retain total control over investment selection.
This means that Ohana discusses investment recommendations with its family clients, and such
clients are under no obligation to implement any of the recommendations. It also means that the
family clients retain the authority to open or close all investment and custodian accounts, execute
all wire transfers, and sign all investment partnership subscription documents and limited
partnership agreements. In these instances, Ohana would not have discretionary authorization to
select investments on behalf of its family clients. In instances where Ohana acts as a discretionary
manager, Ohana will have discretionary authority to select investments on behalf of its family
clients – see Item 16 for details.
For administrative convenience for non-discretionary accounts, Ohana generally obtains a Limited
Power of Attorney to facilitate trading in clients’ brokerage accounts. This enables the firm, once
it has received instructions and approval from the authorized family member or trustee, to
implement their investment decisions thereby minimizing the family member/trustee’s
administrative processing needs. For instances where Ohana has discretionary authority, such
authority will be granted by way of a combination of documents including a Limited Power of
Attorney, a Power of Attorney, an Investment Policy Statement, and an Appointment of Agent and
Delegation of Authority agreement with the trust or other entity that is granting the authority.
Ohana also has an arrangement with an outside aviation company whereby Ohana receives a
monthly fee for performing the administrative duties related to managing the expenses of the
aircraft. The outside aviation company is responsible for managing the aircraft and has two
partners, one of which is Ohana’s client. This business line is completely separate from Ohana’s
investment advisory business and has no impact on Ohana’s clients.
D. Wrap-Fee Programs
Ohana does not provide portfolio management services to any wrap fee programs.
E. Advisory Agreements
Prior to providing investment advisory services, each client is required to enter into one or more
written agreements with Ohana, which sets forth the fees to be charged and the terms and
conditions under which Ohana will render services.
Ohana will provide a Brochure (Form ADV Part 2A) and one or more Brochure Supplements
(Form ADV Part 2B) to each client or prospective client prior to or contemporaneously with the
execution of Ohana’s advisory agreement. The advisory relationship will continue until terminated
by the client or Ohana in accordance with the provisions stated within the written agreement.
F. Amount of Client Assets Managed
As of December 31, 2022, the following represents the amount of client assets under management
by Ohana on a discretionary and non-discretionary basis:
Type of Account Assets Under Management
("AUM")
Discretionary $1,182,572,613
Non-Discretionary $453,237,934
Total: $1,635,810,547