Adviser Profile

As of Date 03/25/2026
Registration SEC, Approved, 07/09/2013
ADV Location ALTOONA, WI, United States
Contact Info 715 xxxxxxx
Websites
AUM* 9,548,675,912 34%
of that, discretionary 9,543,470,024 34%
Number of Employees 79 1%
of those in investment advisory functions 31
Private Fund GAV* 0
Avg Account Size 894,071 26%
% High Net Worth 37.55% 19%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses
- Pension consulting services

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Reported AUM

10B 8B 7B 5B 4B 3B 1B
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

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Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker46432F339 Stock NameISHARES TR $ Position$736,892,077 % Position14.00% $ Change17.00% # Change2.00%
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Stck Ticker464287200 Stock NameISHARES TR $ Position$484,184,409 % Position9.00% $ Change22.00% # Change6.00%
Stck Ticker78464A409 Stock NameSPDR SERIES TRUST $ Position$404,376,663 % Position8.00% $ Change20.00% # Change-1.00%
Stck Ticker464288414 Stock NameISHARES TR $ Position$291,472,089 % Position6.00% $ Change3.00% # Change1.00%
Stck Ticker921946794 Stock NameVANGUARD WHITEHALL FDS $ Position$302,943,423 % Position6.00% $ Change5.00% # Change1.00%
Stck Ticker72201R569 Stock NamePIMCO ETF TR $ Position$240,490,353 % Position5.00% $ Change1.00% # Change1.00%
Stck Ticker808524805 Stock NameSCHWAB STRATEGIC TR $ Position$268,481,948 % Position5.00% $ Change15.00% # Change3.00%
Stck Ticker922908512 Stock NameVANGUARD INDEX FDS $ Position$190,072,693 % Position4.00% $ Change15.00% # Change7.00%
Stck Ticker46432F396 Stock NameISHARES TR $ Position$230,630,047 % Position4.00% $ Change41.00% # Change-2.00%

Brochure Summary