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Adviser Profile

As of Date 12/22/2023
Adviser Type - Large advisory firm
Number of Employees 4 -20.00%
of those in investment advisory functions 1 -50.00%
Registration Arkansas, Terminated, 01/23/2014
Other registrations (2)
AUM* 170,479,465 11.50%
of that, discretionary 170,479,465 11.50%
Private Fund GAV* 92,693,674
Avg Account Size 1,457,089 13.41%
% High Net Worth 55.93% -11.44%
SMA’s Yes
Private Funds 1
Contact Info 501 xxxxxxx

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pooled investment vehicles
- Pension and profit sharing plans
- Corporations or other businesses not listed above

Advisory Activities

- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses
- Pension consulting services

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
154M 132M 110M 88M 66M 44M 22M
2015 2016 2017 2018 2020 2021 2022

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count1 GAV$92,693,674

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Brochure Summary

Overview

FIRM DESCRIPTION Lieblong & Associates, Inc., an Arkansas corporation, (“Lieblong & Associates” or “we,” “us,” or “our”) has been in business since 1997. We provide investment management and supervisory services to Key Colony Fund, L.P., a Delaware limited partnership (the “Fund”) and to separately managed accounts of various clients. In addition, we are an independent full-service broker-dealer registered with the Financial Industry Regulatory Authority (“FINRA”) and an introducing broker clearing through Wells Fargo Clearing Services, LLC, formerly known as First Clearing Services, LLC, a division of Wells Fargo & Company. We are registered with the Securities and Exchange Commission as a broker/dealer and an investment advisor. Our investment advice is provided in accordance with and subject to the investment objectives, strategies, guidelines, restrictions and limitations contained in the applicable offering, governing and/or account documents, and the information in this brochure is qualified in its entirety by the information set forth in such documents. We are wholly owned by Alex R. Lieblong. TYPES OF ADVISORY SERVICES The Fund We provide investment advisory services with respect to the Fund. Our affiliate, Key Colony Management, LLC, an Arkansas limited liability company, serves as general partner of the Fund (the “General Partner”). We are responsible for investing and re- investing the assets of the Fund in accordance with the investment objectives, policies and guidelines set forth in its offering and governing documents. Information about the Fund is set forth in its confidential memorandum and governing documents. See “Methods of Analysis, Investment Strategies, and Risk of Loss”
below. We also provide investment advisory services to separately managed accounts (“Advisory Accounts”) of various clients, including individuals and businesses. Our advice is not limited to a particular type of investment. We work with our Advisory Account clients to identify their investment objectives; then we develop asset allocation and risk management models to achieve those objectives using a variety of investment products. This method allows advisory services to be tailored to the individual needs of our Advisory Account clients. Advisory Accounts are managed in accordance with the terms, conditions, guidelines and limitations set forth in the investment management agreement and/or other applicable contractual arrangement between us and each Advisory Account client. INVESTMENT RESTRICTIONS The Fund We tailor our advisory services to the individual needs of the Fund, and investors in the Fund generally are not permitted to impose restrictions on investments in certain securities, financial instruments and/or other assets. Advisory Accounts We provide and tailor our investment advice with respect to each Advisory Account based on the investment guidelines and objectives of the applicable Advisory Account client and the terms and conditions set forth in the applicable investment management agreement. Utilizing a method that is tailored to unique criteria set forth by each client, our Advisory Account clients are able to impose restrictions on investing in certain securities or types of securities if so desired. ASSETS UNDER MANAGEMENT As of September 30, 2023, we had approximately $170.5 million in regulatory assets under management, all of which were managed on a discretionary basis.