Page 4 A. Shakespeare Wealth Management, LLC Shakespeare Wealth Management, LLC (“Shakespeare”) is a Wisconsin limited liability company. Shakespeare has been providing advisory services since 1999 and is primarily owned and controlled by Kevin M. Reardon, and minority owned by Andrea Bulen, Brittany Hintz, Nicholas Ziarek, Brian Ellenbecker, and Ryan Rink. B. Advisory Services Offered B.1. Portfolio Management Services Shakespeare provides discretionary asset management of client funds based on the individual needs of the client. Through personal discussions we determine the client’s individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we may also review and discuss a client’s prior investment history, as well as family composition and background. From this we recommend, create, and manage a portfolio(s) to meet those objectives. We monitor the portfolio on an ongoing basis. We rebalance portfolios on an ongoing basis with each security being allowed to fluctuate within predetermined volatility bands before a rebalance review is triggered. We implement our portfolio management services with model portfolios as further described in Item 8 of this brochure. In addition to providing Shakespeare with information regarding their personal financial circumstances, investment objectives and tolerance for risk, clients have the right to provide the firm with any reasonable investment restrictions that should be imposed on the management of their portfolio, and to promptly notify the firm in writing of any changes in such restrictions or in the client's personal financial circumstances, investment objectives, goals and tolerance for risk. Shakespeare will also contact clients at least annually to determine whether there have been any changes in a client's personal financial circumstances, investment objectives and tolerance for risk. B.2. Financial Planning and Consulting Services Financial planning is a comprehensive evaluation of a client’s current and future financial state by using currently known variables to predict future cash flows, asset values and withdrawal plans. Through the financial planning process, all questions, information, and analysis are considered as they impact and are impacted by the entire financial and life situation of the client. Clients utilizing this service will be offered access to a website which provides a detailed financial plan designed to assist them in achieving his or her financial goals and objectives. In general, the financial plan can address any or all of the following areas:  Cash Flow Analysis  Net Worth Statement  Debt Management Page 5  Investment Analysis  Insurance Planning  College Funding  Retirement Planning  Tax Strategies  Estate Planning

 Business Continuity and Succession Planning  Special Needs Planning  Other services as determined with the client Shakespeare’s financial planning services entail a six-step process: 1. Defining Goals, Needs, and Objectives: Client and Shakespeare work cooperatively to define the goals, needs, and objectives through meetings, phone calls, questionnaires, etc. We may also uncover additional needs and objectives for the Client during the review process. 2. Gathering and Providing Appropriate Data: The Client is responsible for providing documents requested on the Financial Documents Checklist, and other information requested by us in a timely manner. We may also request information from the Client’s other professional advisors, such as tax preparer and attorney, provided the client has given prior authorization. Shakespeare will not independently verify data provided by the client. 3. Analyzing the Data: Shakespeare will use a variety of tools and knowledge to analyze the client data and create financial statements, projections, and recommendations for the Client. 4. Providing Recommendations: Shakespeare may provide written recommendations to the Client based on the needs identified in step 1. 5. Implement the Recommendations: Client understands that they have sole responsibility for determining whether to implement any recommendations made by us in any financial plan. There is no requirement that Client implements any of the recommendations or otherwise conducts business through us. 6. Monitor Progress: The Client, either directly or in working with a Financial Advisor, should monitor the progress toward meeting the Client’s goals, needs, and objectives and updating the financial plan as needed. Client is ultimately responsible for tracking progress toward meeting their goals and in monitoring a financial advisor such as Shakespeare to update their financial plan as necessary. Shakespeare offers the client access to their own financial planning website, which allows the client the ability to continuously monitor and review their financial plan. C. Client-Tailored Services and Client-Imposed Restrictions Each client’s account will be managed on the basis of the client’s financial situation and investment objectives and in accordance with any reasonable restrictions imposed by the client Page 6 on the management of the account—for example, restricting the type or amount of security to be purchased in the portfolio. D. Wrap Fee Programs Shakespeare does not participate in wrap fee programs. (Wrap fee programs offer services for one all-inclusive fee.) E. Client Assets Under Management As of December 31, 2023, Shakespeare managed $440.1 million of discretionary assets and $0 of non-discretionary assets. Item 5: Fees and Compensation