Firm Description Alpha Financial Advisors, LLC (“Alpha Financial”), founded in 2002, is a SEC- registered investment adviser headquartered in Charlotte, North Carolina. Alpha Financial provides personalized, confidential financial planning and investment management to individuals, families, trusts, estates, and small businesses. Advice is provided through consultation with the client and may include: determination of financial objectives, identification of financial problems, cash flow management, tax planning, insurance review, investment management, education funding, retirement planning, and estate planning. Investment advice is an integral part of financial planning. In addition, Alpha Financial advises clients regarding cash flow, college planning, retirement planning, tax planning and estate planning. Alpha Financial may act as a custodian of client assets under certain circumstances outlined in Item 15. However, the client typically maintains asset control. Alpha Financial places trades for clients under a limited power of attorney. Assets under the direct management of Alpha Financial are held directly by independent custodian including Charles Schwab and Company (”Schwab”), Nationwide Advisory Solutions, my529 Plan and American Funds CollegeAmerica, in the client’s name. The goals and objectives for each client are documented in our client relationship management system. A written evaluation of each client's initial situation is provided to the client, often in the form of an Investment Objective Letter. Clients can impose reasonable restrictions on investing in certain securities or types of securities. We may recommend other professionals (e.g., lawyers, accountants, insurance agents, real estate agents, etc.) at the request of the client. Other professionals are engaged directly by the client on an as-needed basis even when recommended by Alpha Financial. Conflicts of interest will be disclosed to the client in the unlikely event they should occur and managed in the best interests of the client. The initial meeting, which may be by telephone, is free of charge and is considered an exploratory interview to determine the extent to which financial planning and investment management may be beneficial to the client. Principal Owners ANN REILLEY is Alpha Financial’s Managing Member, Chief Compliance Officer, and 95% principal owner. H. NICK BARRINGER, is a 5% Member owner. Types of Advisory Services Alpha Financial provides ongoing investment advisory and financial planning services. Advice is furnished to clients on financial planning matters not involving securities, such as taxation issues, insurance and estate planning services. In performing its services, Alpha Financial is not required to verify any information received from the client or from the client’s other professionals. Each client is advised that it remains his/her responsibility to promptly notify Alpha Financial when there is any change in his/her financial situation and/or financial objectives for the purpose of reviewing, evaluating, or revising previous recommendations and/or services. As of December 31, 2023, Alpha Financial actively managed approximately $444 million of clients’ assets across 250 households primarily on a discretionary basis. Financial Planning and Investment Advisory Services Financial Planning and Investment Advisory Services may include, but are not limited to: ongoing discretionary investment management based on an agreed- upon investment objective and asset allocation; a net worth statement; a cash flow statement; strategic tax planning; a review of retirement plans including recommendations; a review of insurance policies and recommendations for changes; retirement planning scenarios; estate planning review and recommendations; and education planning with funding recommendations. Alpha Financial manages client investment assets on a discretionary basis in order to integrate the financial plan and to provide ongoing in-depth advice. The financial plan is based on realistic and measurable goals, which are set along with objectives to reach the goals as defined. As goals and objectives change over time, recommendations are made and implemented on an ongoing basis. Assets are invested primarily in no-load mutual funds and exchange-traded funds, usually through discount brokers or fund companies. Fund companies charge each fund shareholder an investment management fee that is disclosed in the fund prospectus. Discount brokerages may charge a transaction fee for the purchase of some funds. The scope of work and fee for Investment Advisory Services is provided to the client in writing in the form of an Investment Advisory Agreement prior to the start of the relationship. Although Financial Planning and Investment Advisory Services are an ongoing agreement and constant adjustments are required, the length of service to the client is at the client’s discretion. The client or Alpha Financial may terminate an Agreement by written notice to the other party. At termination, fees will be billed on a pro rata basis for the portion of the quarter completed. The portfolio value at the completion of the prior full billing quarter is used as the basis for the fee computation, adjusted for the number of days the investments were managed during the billing quarter prior to termination. Termination of Agreement Either the Client or Alpha Financial can terminate the engagement at any time by notifying the other party, in writing. As indicated above, upon termination, Alpha’s Financial’s earned but unpaid fees will be billed on a pro rata basis for the portion of the quarter that services were provided prior to termination. Miscellaneous Limitations of Financial Planning and Non-Investment Consulting/ Implementation Services. To the extent requested by the client, Alpha Financial will generally provide financial planning and related consulting services regarding matters such as tax and estate planning, insurance, etc. Alpha Financial will generally provide such consulting services inclusive of its advisory fee set forth at Item 5 below (exceptions could occur based upon assets under management, extraordinary matters, special projects, stand- alone planning engagements, etc. for which Firm may charge a separate or additional fee). Please Note. Alpha Financial believes that it is important for the client to address financial planning issues on an ongoing basis. Alpha Financial’s advisory fee, as set forth at Item 5 below, will remain the same regardless of whether or not the client determines to address financial planning issues with Alpha Financial. Please Also Note: Alpha Financial does not serve as an attorney, accountant, or insurance agent, and no portion of our services should be construed as same. Accordingly, Alpha Financial does not prepare legal documents, prepare tax returns, or sell insurance products. To the extent requested by a client, we may recommend the services of other professionals for non-investment implementation purpose (i.e., attorneys, accountants, insurance, etc.). The client is not under any obligation to engage any such professional(s). The client retains absolute discretion over all such implementation decisions and is free to accept or reject any recommendation from Alpha Financial and/or its representatives. If the client engages any professional (i.e., attorney, accountant, insurance agent, etc.), recommended or otherwise, and a dispute arises thereafter relative to such engagement, the client agrees to seek recourse exclusively from the engaged professional. At all times, the engaged licensed professional[s] (i.e. attorney, accountant, insurance agent, etc.), and not Alpha Financial, shall be responsible for the quality and competency of the services provided. Please Note: Retirement Rollovers-Potential for Conflict of Interest: A client or prospective client leaving an employer typically has four options regarding an existing retirement plan (and may engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse tax consequences). If Alpha Financial recommends that a client roll over their retirement plan assets into an account to be managed by Alpha Financial, such a recommendation creates a conflict of interest if Alpha Financial will earn new (or increase its current) compensation as a result of the rollover. If Alpha Financial provides a recommendation as to whether a client should engage in a rollover or not (whether it is from an employer’s plan or an existing IRA), Alpha Financial is acting as a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. No client is under any obligation to roll over retirement plan assets to an account managed by Alpha Financial, whether it is from an employer’s plan or an existing IRA. Alpha Financial’s Chief Compliance Officer, Ann Reilley, remains available to address any questions that a client or prospective client may have regarding the potential for conflict of interest presented by such rollover recommendation. Allocation to Mutual Funds and Exchange Traded Funds: Many mutual funds and exchange traded funds are available directly to the public. Therefore, a

prospective client can obtain many of the funds that may be utilized by Alpha Financial independent of engaging Alpha Financial as an investment adviser. However, if a prospective client determines to do so, he/she will not receive the Alpha Financial’s initial and ongoing investment advisory services. Please Note-Use of DFA Mutual Funds: Alpha Financial utilizes some mutual funds issued by Dimensional Fund Advisors (“DFA”) in client portfolios. DFA funds are generally only available through registered investment advisors. Thus, if a client terminates Alpha Financial’s services, and does not transition to another adviser who utilizes DFA mutual funds, restrictions regarding additional purchases of, or reallocation among other DFA funds will generally apply. In addition, Alpha Financial representatives may be invited to DFA sponsored events on a gratis or discounted basis-see Item 12. Alpha Financial’s Chief Compliance Officer, Ann Reilley, remains available to address any questions that a client or prospective client may have regarding the above. Schwab. As discussed below at Item 12 below, when requested to recommend a broker-dealer/custodian for client accounts, Alpha Financial generally recommends that Schwab serve as the broker-dealer/custodian for client investment management assets. Broker-dealers such as Schwab charge brokerage commissions, transaction, and/or other type fees for effecting certain types of securities transactions (i.e., including transaction fees for certain mutual funds, and mark-ups and mark-downs charged for fixed income transactions, etc.). The types of securities for which transaction fees, commissions, and/or other type fees (as well as the amount of those fees) shall differ depending upon the broker-dealer/custodian (while certain custodians, including Schwab do not currently charge fees on individual equity transactions, others do). These fees/charges are in addition to Alpha Financial’s investment advisory fee at Item 5 below. Alpha Financial does not receive any portion of these fees/charges. ANY QUESTIONS: Alpha Financial’s Chief Compliance Officer, Ann Reilley, remains available to address any questions that a client or prospective client may have regarding the above. Portfolio Activity. Alpha Financial has a fiduciary duty to provide services consistent with the client’s best interest. As part of its investment advisory services, Alpha Financial will review client portfolios on an ongoing basis to determine if any changes are necessary based upon various factors, including, but not limited to, investment performance, market conditions, fund manager tenure, style drift, regular re-balancing and/or a change in the client’s investment objective. Based upon these factors, there may be extended periods of time when Alpha Financial determines that changes to a client’s portfolio are neither necessary nor prudent. Clients nonetheless remain subject to the fees described in Item 5 below during periods of account inactivity. ERISA PLAN and 401(k) INDIVIDUAL ENGAGEMENTS:
• Trustee Directed Plans. Alpha Financial may be engaged to provide discretionary investment advisory services to ERISA retirement plans, whereby the Firm shall manage Plan assets consistent with the investment objective designated by the Plan trustees. In such engagements, Alpha Financial will serve as an investment fiduciary as that term is defined under The Employee Retirement Income Security Act of 1974 (“ERISA”). Alpha Financial will generally provide services on an “assets under management” fee basis per the terms and conditions of an Investment Advisory Agreement between the Plan and the Firm.
• Client Retirement Plan Assets. Alpha Financial provides investment advisory services relative to retirement plan assets including 401(k), 403b and 457 Plans offered by the client’s employer held at Plan custodian. Alpha Financial allocates (or recommends that the client allocate) the retirement account assets among the investment options available on the 401(k) platform. Alpha Financial’s ability shall be limited to the allocation of the assets among the investment alternatives available through the plan. Alpha Financial will not receive any communications directly from the plan sponsor or custodian, and it shall remain the client’s exclusive obligation to notify Alpha Financial of any changes in investment alternatives, restrictions, etc. pertaining to the retirement account. Unless expressly indicated to the client in writing, Alpha Financial shall includethe client’s retirement plan assetsas assets under management for purposes of calculating the advisory fee. Please Note: Non-Discretionary Service Limitations. Clients that determine to engage Alpha Financial on a non-discretionary investment advisory basis must be willing to accept that Alpha Financial cannot effect any account transactions without obtaining prior consent to any such transaction(s) from the client. Thus, in the event that Alpha Financial would like to make a transaction for a client’s account, and client is unavailable, Alpha Financial will be unable to effect the account transaction (as it would for its discretionary clients) without first obtaining the client’s consent. Please Note: Cash Positions. Alpha Financial continues to treat cash as an asset class. As such, unless determined to the contrary by Alpha Financial, all cash positions (money markets, etc.) shall continue to be included as part of assets under management for purposes of calculating Alpha Financial’s advisory fee. At any specific point in time, depending upon perceived or anticipated market conditions/events (there being no guarantee that such anticipated market conditions/events will occur), Alpha Financial may maintain cash positions for defensive purposes. In addition, while assets are Commented [CL1]: Is registrant = Alpha Financial here? Commented [AG2R1]: Reworded thanks for catching this Commented [CL3]: Same ? As above Commented [AG4R3]: Edited maintained in cash, such amounts could miss market advances. Depending upon current yields, at any point in time, Alpha Financial’s advisory fee could exceed the interest paid by the client’s money market fund. ANY QUESTIONS: Alpha Financial’s Chief Compliance Officer, Ann Reilley, remains available to address any questions that a client or prospective may have regarding the above fee billing practice. Borrowing Against Assets/Risks. A client who has a need to borrow money could determine to do so by using:
• Margin-The account custodian or broker-dealer lends money to the client. The custodian charges the client interest for the right to borrow money, and uses the assets in the client’s brokerage account as collateral. Alpha does not recommend the use of margin; and,
• Pledged Assets Loan- In consideration for a lender (i.e., a bank, etc.) to make a loan to the client, the client pledges its investment assets held at the account custodian as collateral; These above-described collateralized loans are generally utilized because they typically provide more favorable interest rates than standard commercial loans. These types of collateralized loans can assist with a pending home purchase, permit the retirement of more expensive debt, or enable borrowing in lieu of liquidating existing account positions and incurring capital gains taxes. However, such loans are not without potential material risk to the client’s investment assets. The lender (i.e., custodian, bank, etc.) will have recourse against the client’s investment assets in the event of loan default or if the assets fall below a certain level. For this reason, Alpha Financial does not recommend such borrowing unless it is for specific short-term purposes (i.e., a bridge loan to purchase a new residence). Alpha Financial does not recommend such borrowing for investment purposes (i.e., to invest borrowed funds in the market). Regardless, if the client was to determine to utilize margin or a pledged assets loan, the following economic benefits would inure to Alpha Financial:
• by taking the loan rather than liquidating assets in the client’s account, Alpha Financial continues to earn a fee on such Account assets; and,
• if the client invests any portion of the loan proceeds in an account to be managed by Alpha Financial, Alpha Financial will receive an advisory fee on the invested amount; and,
• if Alpha Financial’s advisory fee is based upon the higher margined account value, Alpha Financial will earn a correspondingly higher advisory fee. This could provide Alpha Financial with a disincentive to encourage the client to discontinue the use of margin. Alpha does not recommend the use of margin. Please Note: The Client must accept the above risks and potential corresponding consequences associated with the use of margin or a pledged assets loan. Client Obligations. In performing our services, Alpha Financial shall not be required to verify any information received from the client or from the client’s other professionals, and is expressly authorized to rely thereon. Moreover, it remains each client’s responsibility to promptly notify Alpha Financial if there is ever any change in his/her/its financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services. Investment Risk. Different types of investments involve varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment strategy (including the investments and/or investment strategies recommended or undertaken by Alpha Financial) will be profitable or equal any specific performance level(s).