General Information
The Adviser was formed in 2015 and provides financial planning, portfolio management, and
general consulting services to its clients. At the outset of each client relationship, the Adviser
spends time with the client, asking questions, discussing the client’s investment experience and
financial circumstances, and reviewing options for the client. Based on its reviews, the Adviser
generally develops with each client an understanding of the client’s financial circumstances and
goals, and the client’s risk tolerance level (the “Financial Profile”), as well as, the client’s investment
objectives and guidelines (the “Investment Plan”).
The Financial Profile is a reflection of the client’s current financial picture and a look to the future
goals of the client. The Investment Plan outlines the types of investments the Adviser will make on
behalf of the client in order to meet those goals. The elements of the Financial Profile and the
Investment Plan are discussed at least annually with each client, but are not necessarily written
documents.
Where the Adviser provides general consulting services, the Adviser will work with the client to
prepare an appropriate summary of the specific project(s) to the extent necessary or advisable
under the circumstances.
Financial Planning
The Adviser offers limited financial planning services to those clients in need of such service in
conjunction with Portfolio Management services. The Adviser’s limited financial planning services
normally address areas such as general cash flow planning, retirement planning, and insurance
analysis. The goal of this service is to assess the financial circumstances of the client in order to
more effectively develop the client’s Investment Plan. Financial Planning is generally not offered as
a stand-alone service or for a separate fee, but is typically provided to clients in conjunction with
the management of the portfolio.
Portfolio Management
As described above, at the beginning of a client relationship, the Adviser meets with the client,
gathers information, and performs research and analysis as necessary to understand the client’s
Investment Plan.
To implement the client’s Investment Plan, the Adviser will manage the client’s investment
portfolio on a discretionary or a non-discretionary basis pursuant to an investment advisory
agreement with the client. As a discretionary investment adviser, the Adviser will have the
authority to supervise and direct the portfolio without prior consultation with the client. Clients
who choose a non-discretionary arrangement must be contacted prior to the execution of any trade
in the account(s) under management. This may result in a delay in executing recommended trades,
which could adversely affect the performance of the portfolio. This delay also normally means the
affected account(s) will not be able to participate in block trades, a practice designed to enhance the
execution quality, timing and/or cost for all accounts included in the block. In a non-discretionary
arrangement, the client retains the responsibility for the final decision on all actions taken with
respect to the portfolio.
Notwithstanding the foregoing, clients may impose certain
written restrictions on the Adviser in
the management of their investment portfolios, such as prohibiting the inclusion of certain types of
investments in an investment portfolio or prohibiting the sale of certain investments held in the
account at the commencement of the relationship. Each client should note, however, that
restrictions imposed by a client may adversely affect the composition and performance of the
client’s investment portfolio. Each client should also note that his or her investment portfolio is
treated individually by giving consideration to each purchase or sale for the client’s account. For
these and other reasons, performance of client investment portfolios within the same investment
objectives, goals and/or risk tolerance may differ and clients should not expect that the
composition or performance of their investment portfolios would necessarily be consistent with
similar clients of the Adviser.
SeparateAccountManagers
When appropriate and in accordance with the Investment Plan for a client, the Adviser may utilize
one or more Separate Account Managers (each, a “Manager”). Having access to various Managers
offers a wide variety of manager styles, and offers clients the opportunity to utilize more than one
Manager if necessary to meet the needs and investment objectives of the client. The Adviser will
usually select the Manager(s) it deems most appropriate for the client. Factors that the Adviser
considers in recommending/selecting Managers generally includes the client’s stated investment
objective(s), management style, performance, risk level, reputation, financial strength, reporting,
pricing, and research.
The Manager(s) will generally be granted discretionary trading authority to provide investment
supervisory services for the portfolio. Under most circumstances, the Adviser retains the authority
to terminate the Manager’s relationship or to add new Managers without specific client consent.
In any case, with respect to assets managed by a Manager, the Adviser’s role will be to monitor the
overall financial situation of the client, to monitor the investment approach and performance of the
Manager(s), and to assist the client in understanding the investments of the portfolio.
General Consulting
In addition to the foregoing services, the Adviser may provide general consulting services to clients,
which may include other investment adviser clients. For clients who are individuals, these services
are generally provided on a project basis, and may include, without limitation, minimal cash flow
planning for certain events such as education expenses or retirement, estate planning analysis,
income tax planning analysis and review of a client’s insurance portfolio, as well as other matters
specific to the client as and when requested by the client and agreed to by the Adviser. The scope
and fees for consulting services will be negotiated with each client at the time of engagement for the
applicable project.
Principal Owner
Matthew Fuller is the sole principal owner of the Adviser.
Type and Value of Assets Currently Managed
As of December 31, 2023, the Adviser had approximately $695,707,764 in discretionary regulatory
assets under management and $12,099,115 in non-discretionary regulatory assets under
management.