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Adviser Profile

As of Date 06/10/2024
Adviser Type - Large advisory firm
Number of Employees 167 42.74%
of those in investment advisory functions 93 30.99%
Registration SEC, Approved, 1/22/2018

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pooled investment vehicles
- Pension and profit sharing plans
- Charitable organizations
- Insurance companies
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Pension consulting services
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Recent News

Reported AUM

Discretionary
Non-discretionary
3B 3B 2B 2B 1B 870M 435M
2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count1 GAV$24,662,809
Fund TypeOther Private Fund Count2 GAV$24,591,799

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Brochure Summary

Overview

A. Description of the Advisory Firm Apollon Wealth Management, LLC (“Apollon Wealth” or the “Advisor”) is a limited liability company organized in the State of Delaware. Apollon Wealth is an investment adviser registered with the United States Securities and Exchange Commission (“SEC”). Apollon Wealth’s registration with the SEC became active on January 22, 2018. Apollon Wealth is wholly owned by Apollon Holdings, LLC. Our firm offers services through our network of investment advisor representatives (“Advisor Representatives” or “IARs”). IARs may have their own trade names and logos that are used for marketing purposes and may appear on marketing materials or client statements. These are trade names that Apollon Wealth is Doing Business As (“DBA”), for purposes of providing its advisory services. The IARs using the separate DBAs are under the supervision of Apollon Wealth, as are the advisory services offered by the IAR. Examples of DBAs used to conduct advisory services for Apollon Wealth include: Apollon New England, Adi Dassler International Family Office (“ADIFO”), Bluechip Wealth Management, Catalyst Apollon, Jason Young and Associates, JE Wilson of Apollon, Podesta Capital Apollon, Prism Advisory, Pelley Group or Apollon, Piershale Financial Group of Apollon, Tree City Advisors of Apollon, Proper Wealth Management, and Westside Wealth Management of Apollon. Additionally, certain IARs use regional identifiers, along with Apollon Wealth as their DBA. All statements in this brochure, including those made in the present tense, describe the prospective business of Apollon Wealth. If you have any questions regarding the contents of this Disclosure Brochure, please do not hesitate to contact our Chief Compliance Officer, Michael Herman by telephone at (843) 579-0018 or by email at mike.herman@apollonwealth.com. B. Types of Advisory Services Apollon Wealth offers investment advisory services to individuals, high net worth individuals, families, family offices, trusts, estates, businesses, charitable organizations, retirement plans and pooled investment vehicles (each a “Client”). The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary, the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential conflicts of interest, by putting the best interests of its clients ahead of its own interest. Apollon Wealth’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading. Financial Planning and Consulting Services Apollon Wealth provides a variety of comprehensive financial planning and consulting services to its Clients. Such engagements may be part of the investment advisory engagement or pursuant to a separate engagement. Generally, such financial planning services will involve preparing a financial plan or rendering a financial consultation based on the Client’s financial goals and objectives. This planning or consulting may encompass one or more areas of need, including, but not limited to cash flow analysis, investment planning, retirement planning, estate planning, personal savings, educational savings, and other areas of a Client’s financial situation. For certain Clients, Apollon Wealth offers specialized planning for businesses of Clients that focuses on exit strategies and succession plans. A financial plan developed for, or financial consultation rendered to, the Client will typically include recommendations for a course of activity or specific actions to be taken by the Client. For example, recommendations may be made that the Client start or revise their investment programs, commence, or alter retirement savings, establish education savings and/or charitable giving programs. Apollon Wealth may recommend its own services and/or other professionals to implement its recommendations. Clients are advised that a conflict of interest exists if Apollon Wealth recommends its own services, as such a recommendation may increase the advisory fees paid to Apollon Wealth. The Client is under no obligation to act upon any of the recommendations made by Apollon Wealth or its IARs under a financial planning or consulting engagement to engage the services of any such recommended professional, including Apollon Wealth itself. Apollon Wealth will not provide investment advisory services, including any ongoing investment recommendations for Client assets for which it does not receive written authority from the Client for such advisory services. For certain Clients, such as small businesses, Apollon Wealth may provide specialized needs analyses, planning, business valuation analysis, business performance reviews or other services as may be required by such Clients. Clients may hire Apollon Wealth to provide financial guidance services on a one-time basis or continually until canceled. Client deliverables, including written financial plans or recommendations for implementation of financial guidance will be presented within six (6) months of the date of the Client’s execution of an investment management agreement with Apollon Wealth. Apollon Wealth does not provide tax preparation and filing services. Clients are urged to consult with a tax professional for any tax advice. Certain Apollon Wealth IARs may also provide tax related services to Clients; however, these services are provided as an outside business activity that is not affiliated with or conducted through Apollon Wealth, and such services are not subject to the supervision or oversight of Apollon Wealth or any of its affiliates. General Description of Investment Management Services Apollon Wealth provides investment management services to its Clients using a variety of asset classes and investment vehicles that typically include mutual funds, exchange traded funds (“ETFs”), equity securities, fixed income securities, and other related securities. Client accounts are generally invested in strategies, with similar accounts invested in the same securities. Accounts are also managed at a custom level, with security selection varying from one Client to another. Apollon Wealth IARs work with Clients to understand the Client’s risk tolerance, investment objectives, investment attribute preferences, and to determine an appropriate asset portfolio construction. Apollon Wealth IARs determine an appropriate portfolio for each of their clients. Depending on how the Client’s assets are allocated, they are managed in different ways. One of the ways assets are managed is through centrally-managed strategies, with well-defined strategy mandates, or in custom investment portfolios. Apollon Wealth’s Investment Committee oversees these strategies to ensure the assets are managed as expected and according to the strategy mandates defined by Apollon Wealth, where applicable. The other way assets are managed is through local Apollon Wealth offices. For local office management, Apollon Wealth’s IARs retain primary portfolio management decision-making responsibilities, with additional oversight by Apollon Wealth’s Local Office Due Diligence Sub-Committee. Members of the Investment Committee and IAR’s that retain portfolio management decision making responsibilities are generally required to have both a high school and college education or equivalent experience. In addition, all personnel who provide investment financial guidance are required to have financial, analytical or portfolio management experience, or to have passed the Uniform Investment Adviser Law Examination (Series 65 or Series 66), or other relevant qualifying examinations, or to have obtained a professional designation such as Charted Financial Analyst or CERTIFIED FINANCIAL PLANNER™, or other valid educational background or professional designations as permitted by regulations. Generally, Client assets are managed in investment strategies in which multiple accounts are invested in the same securities with the same allocation. Client assets may also be managed on a custom and/or non- discretionary basis. All Clients have the ability to request reasonable restrictions on how their account is allocated, but Apollon Wealth may not be able to accommodate all restrictions based on specific mandates of particular strategies. If Apollon Wealth cannot accommodate a requested restriction, the Client will be notified and given the option to withdraw their request, or the Client can work with their IAR to find an investment solution that meets the Client’s expectations. If Apollon Wealth is unable to accommodate a Client’s requested restrictions, the Client will need to find another firm to help meet their financial objectives. Unless the Client specifically directs otherwise in their written investment management agreement (the “IMA”), the Client grants Apollon Wealth authority to:  use its discretion in determining the types of securities bought and sold, along with the percent allocation,  direct trades to the custodial agent,  reallocate the Client’s portfolio to keep it in line with the Client’s investment goals and risk tolerances,  rebalance the Client’s account periodically to conform to the asset allocation expectations of the individual account,  replace the custodial agent if deemed necessary, after obtaining the Client’s consent,  select the broker-dealer for execution of securities transactions,  hire and fire Sub-Managers,  act as the Client’s agent and attorney-in-fact to receive prospectuses, periodic reports, transaction confirmations, proxy materials, any Sub-Manager Form ADV, Form ADV, Part 2A, and other communications from issuers of securities, as applicable, and  deduct investment management fees directly from the Client’s account. The frequency and timing of transactions made in Client accounts may vary significantly, depending on the investment options chosen. Certain investment strategies offered by Apollon Wealth were created to limit the amount of trading activity. Other strategies are tactical and adjust depending on micro and macroeconomic indicators. The Apollon investment team will typically screen investments using both qualitative and quantitative factors to determine the best fund(s) for each asset class. Qualitative factors include, but are not limited to, the fund’s portfolio management team and any turnover, the stability and financial condition of the firm, and its investment process. Quantitative factors include, but are not limited to, the fund’s expense ratio, performance returns, tracking error versus its benchmark, fund AUM and average trading volume, and other risk/return statistics. See important risk disclosures relating to the management of assets, under Item 8, below. There are several reasons that would cause one client to have a different performance outcome than another client, where their assets are invested in a similar manner. Examples of situations where there would be a difference include, but are not limited to:  Due to custodial restrictions, not all mutual fund share classes are available at each custodian. Therefore, different share classes of the same mutual fund may be purchased for different clients. This creates a conflict of interest, since some clients may pay higher mutual fund expenses than other clients, based on where their accounts are held in custody. To mitigate this conflict, in no instance will Apollon have any benefit based on the share class that is used and will attempt to find the lowest share class available. Additionally, Clients have the right to change the custodian for their account to access lower costs investment options, where Apollon can reasonably associate with the custodian to provide advisory services.  Custodians may have different mutual fund selling agreements, so certain funds may be available only at certain custodians. If a fund is not available at a custodian, Apollon may select an alternate fund within that custodian’s fund universe.  Certain Exchange Trades Funds (ETFs and ETNs) have no transaction fees at certain custodians. When this is the case, Apollon may replace the model ETF for a similar ETF, in an attempt to reduce costs.  Client request to hold specific securities in their accounts will impact the holdings in the account that is managed to the model.  The investment advisor overseeing the account may request changes to the model for certain Clients, which will impact the performance of the account that is otherwise managed to the model.  The account is managed in a custom manner, different from other Client accounts, for reasons including but not limited to the management of legacy investments, tax considerations, and Client requested accommodations. Apollon Wealth also manages a set of Environmental, Social and Governance (ESG) risk-based models across different client risk profiles. In addition to applying the same quantitative and qualitative factors to screen investments, Apollon Wealth also considers the fund’s sustainability ratings from third-party research providers as a key criteria to selecting underlying funds. While Apollon Wealth leverages third- party research, the Apollon Wealth investment team will also conduct its own independent review of individual funds it considers for inclusion in the ESG models. Certain asset classes may not have a universe of funds that can differentiate themselves with sustainability ratings, so the Apollon Wealth team will lean more towards its quantitative and qualitative factors in those cases. For the ESG models, Apollon will use both open end mutuals funds and ETFs. Apollon Wealth relies on ESG classification of holdings provided by the mutual fund or ETF issuer and does not independently verify that underlying investments are categorized appropriately. As part of Apollon Wealth’s management of Client assets, there is a potential that a wash sale might occur. A wash sale negates the taxable advantage of realizing investment losses from the sale of securities. Other strategies attempt to improve the taxable consequence of the assets invested, using tax loss harvesting and other tax management strategies, including Direct Indexing. When deploying tax loss harvesting and other tax management strategies, Apollon Wealth does not guarantee the ability to reduce the taxable consequence from managing assets. Further, attempts to reduce the taxable consequence of a portfolio may cause a disparity in the performance of the managed account, because certain assets may not be sold, when they might have been sold if taxes weren’t considered. Clients are urged to work with their IAR to help choose the investment strategy that best meets their goals and objectives. When deciding the appropriate method for executing transactions, Apollon Wealth may choose to:  execute all Client transactions at the same time in a block transaction,  stage transactions, and/or  submit each Client’s transaction independently. When trades are placed in a “block” all Client shares as part of that block are aggregated and provided an average execution price. At times, because of the size of a transaction, Apollon Wealth, at its discretion, may choose to stage transactions. Staging transactions means that Apollon Wealth, or its trading agent, will submit the transactions for execution at varying times and/or days. This is done to minimize the price movement of the security attributable to the transaction. Other than its authority to request the deduction and payment of agreed upon management fees from the Client’s account, Apollon
Wealth does not take or exercise custody of Client assets. Discretionarily managed accounts typically hold a portion of the account in cash or cash like securities. The cash is important for a number of reasons, including but not limited to providing a reasonable buffer to allow for the rebalancing of accounts, to address cash flow needs of the Client, as a means to reduce risk exposure, and to help settle expected purchases. Cash is typically held in the custodian cash sweep account. The interest rate paid to Clients by the account custodian for assets held in sweep accounts may vary significantly from custodian to custodian and can be significantly less than the rate of return available in non-sweep accounts. Clients may request to have cash moved to a different account, with a higher yield, but reducing the cash below a reasonable buffer can cause an account to have insufficient cash available to settle transactions. To address this concern, Apollon Wealth typically has a target cash balance of approximately 1 to 5 percent of the account value. As noted, the actual cash position may be significantly higher at times. Apollon Wealth may invest Client assets in Initial Public Offerings (IPOs). When an IPO is made available to Apollon Wealth, it is typically in a limited capacity. Typically, an indication of interest is required to be submitted to the underwriter of the IPO. The investment will only be made available to a limited number of Clients that have specifically expressed an interest in investing in IPOs, have had historical experience investing in IPOs or whose IAR believes that the IPO meets the Client’s investment objectives. Non-Discretionary Account Management Clients may hire Apollon Wealth to manage their assets in a non-discretionary capacity. Non- discretionary management of assets fall into two categories, a Client’s expectation that transactions are pre-cleared by them before executing changes to a portfolio and transactions that require a Client to sign third-party documents prior to entering into a transaction, such as the purchase of alternative investments (i.e. a private placement or limited partnership). When a Client requests that all transactions be pre- cleared, they do so through their investment management agreement with Apollon Wealth. Sub-Manager Limited Discretion, Provided to Apollon Wealth For certain strategies, on a limited discretionary basis, Apollon Wealth outsources a portion of the investment selection to independent professional asset managers, who are not affiliated with Apollon Wealth, who serve as sub-advisers (“Sub-Manager,” “External Manager,” or “Sub-Advisor”). A Sub-Manager’s responsibility varies and may include the authority to:  exercise discretion to determine the types of securities bought and sold, along with the percentage allocation  apply their discretion on when to buy and sell  apply their discretion on the timing of transactions  select the broker-dealer for execution of securities transactions, if appropriate, and  take other portfolio management actions that Apollon Wealth delegates or deems appropriate. Apollon Wealth has also hired third-party non-affiliated advisers to provide research to assist with the investment management of Client assets. These non-affiliated advisers, Sub-Managers, do not have any authority to exercise discretion over the management of Apollon Wealth’s Client’s assets. The Client may be required to enter into a separate agreement with the Sub-Manager[s], which will set forth the terms and conditions of the Client’s engagement of the Sub-Manager. Clients grant Apollon discretionary authority to select Sub-Managers. Apollon Wealth also assists in establishing the Client’s investment objectives for the assets managed by the Sub-Manager, monitors and reviews the account performance and defines any restrictions on the account. The investment management fees charged by the designated Sub-Manager[s], or research provider, together with the fees charged by the corresponding designated broker-dealer/custodian of the Client’s assets, may be exclusive of, and in addition to, the annual advisory fee charged by Apollon Wealth. When working with Sub-Managers, their activities are overseen by the Apollon Wealth Investment Committee. As part of the discretionary investment management agreement the Client executes with Apollon Wealth, the Client appoints Apollon Wealth as a limited power of attorney for the Client’s assets that are invested through Sub-Managers. The limited power of attorney grants Apollon Wealth the right to receive certain documents from the Sub-Manager on the Client’s behalf, including but not limited to prospectuses, shareholder reports, privacy notices, proxies and Part 2A of the Sub-Manager’s Form ADV, and other documents. This limited power of attorney granted by the Client may be rescinded by the Client at any time upon written notice to Apollon Wealth. Upon request, Apollon Wealth will provide Clients with information about any Sub-Manager participating with Apollon Wealth to provide Client services. This information may include content provided by a Sub-Manager explaining its investment style, or an explanation from Apollon Wealth describing the Sub-Manager’s investment style. Additionally, Apollon Wealth will provide Clients with a copy of the Sub-Managers Form ADV, Part 2 upon request. When a new Investment Advisor Representative (IAR) joins Apollon Wealth, if the Client’s account was set up as a wrap account, Apollon Wealth may maintain it as a wrap account for a limited period of time. In some instances, the Advisor may utilize Affiliated registered investment adviser’s (“RIAs”) (as noted in Item 10) models when a Client’s investment objectives are well suited. This practice presents a conflict of interest as the Advisor will benefit from compensation and revenue generated through the RIA’s models. To mitigate this conflict of interest, the Advisor will only utilize the models when Apollon Wealth believes they are an appropriate option to help meet the Client’s needs. Clients are under no obligation to invest in these models. There is no assurance that other investment options will cost less. Retirement Plan Advisory Services Apollon Wealth provides retirement plan advisory services on behalf of the retirement plans (each a “Plan”) and the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the Plan Sponsor in meeting its fiduciary obligations to the Plan and its Plan Participants. Each engagement is customized to the needs of the Plan and Plan Sponsor. Services can include:  Vendor Analysis  Plan Participant Enrollment and Education Tracking  Investment Oversight Services (ERISA 3(21))  Discretionary Investment Management (ERISA 3(38))  Performance Reporting  Ongoing Investment Recommendation and Assistance  ERISA 404(c) Assistance  Benchmarking Services These services are provided by Apollon Wealth as a fiduciary under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the Plan Sponsor is provided with a written description of Apollon Wealth’s fiduciary status, the specific services to be rendered and all direct and indirect compensation the Advisor expects to receive under the engagement. For certain retirement plans that Apollon Wealth provides plan advisory services, Apollon Wealth also acts as the discretionary manager for individual plan participants of the plan. When this is the case the plan participant is response for paying Apollon Wealth an advisory fee that is separate and distinct from the fee paid to Apollon Wealth by the Plan Sponsor. This presents a conflict of interest, as Apollon Wealth is paid from the plan and from the participant. To address this conflict, the participant is under no obligation to hire Apollon Wealth to provide the additional services. To receive individualized investment management services, the plan participant is required to enter into a separate Investment Management Agreement with Apollon Wealth. Sub-Advisor and Consulting Services Provided by Apollon Wealth Apollon Wealth provides discretionary management and customized investment advisory consulting services to other investment advisers and/or to broker-dealers. When providing these services, Apollon Wealth charges a fee that is either individually negotiated for each consultation or based upon a percentage of Client assets that Apollon Wealth is hired to manage. When acting as Sub-Advisor, the services may be similar to the services provided to Clients of Apollon Wealth or they may differ. Sub- Advisor costs are typically different, and may be higher or lower, than costs charged to Clients of Apollon Wealth. The specific services provided to the third-party adviser and/or broker-dealers are documented in a written agreement executed with each firm. Private Fund Advisor Apollon Wealth also serves as the investment advisor to the Apollon Private Credit Fund and Apollon Private Credit Fund II, a series of the Glide Fund Series, LLC, as well as the Prism Jade Fund, LP (the “Funds”). These services are detailed in the offering documents for the Funds, which include as applicable, operating agreements, private placement memorandum and/or term sheets, subscription agreements, separate disclosure documents, series supplements and all amendments thereto (“Offering Documents”). Advisory services provided to the Funds by Apollon Wealth are based on the investment objectives, policies and guidelines as set forth in the respective Offering Documents and not in accordance with the individual needs or objectives of any particular investor therein. Each prospective investor interested in investing in the Funds is required to complete a subscription agreement in which the prospective investor attests as to whether such prospective investor meets the qualifications to invest in the Fund and further acknowledges and accepts the various risk factors associated with such an investment. Apollon Wealth may recommend that certain Clients who meet certain qualifications invest in the Funds. For its Clients that invest in the Funds, the Advisor does not receive a separate advisory fee for its Investment Advisory services to the Funds, nor any other type of compensation from the Funds. Rather, the Advisor’s only compensation from its Clients is the advisory fee that it receives from the Client as discussed in Item 5 below. For non-Clients of Apollon Wealth, the Advisor has the right to receive compensation from the Fund for its services. Private Fund Sub-Advisor to Insurance Dedicated Funds Apollon Wealth may recommend that certain clients invest in Private Placement Life Insurance (“PPLI”). When recommending PPLI, Apollon Wealth refers the client to a third party to evaluate the individual Client’s specific needs and, when appropriate, create for the client a PPLI policy. After the PPLI policy is created, Apollon Wealth may be hired by the Advisor to the PPLI policy as Sub-Advisor to help supervise the assets of the policy. The PPLI policy is an insurance dedicated fund ("IDF"). An IDF may operate as one or more private investment funds each being organized as a designated series (each a "Fund"). Each Fund Sub-Advised by Apollon Wealth will have its own set of investment objectives and strategy. The non-affiliated Advisor hiring Apollon Wealth as Sub-Advisor is responsible for providing Apollon Wealth with the specific investment objectives and strategy for the specific Fund. Apollon Wealth is responsible for directly managing those Funds consistent with the Fund's objective and strategy and subject the oversight of the Advisor. The IDFs are offered solely to segregated asset accounts of insurance companies established for the owners of private placement variable life insurance contracts or private placement variable annuity contracts. Each Fund typically has the ability to invest globally in speculative investments utilizing a variety of financial vehicles, including without limitation, funds, private investment vehicles, hedge funds, stocks, bonds, pools, warrants, options, preferred and convertible debt and equity, real estate and any other investments which may be legally invested in by the Fund under applicable law. The investment strategy applicable to investments in all Funds varies from seeking capital preservation to capital appreciation. Investors in the Funds may not impose restrictions on the types of securities purchased. Investment Banking Advisory Services Based on individual Clients needs and circumstances, Apollon Wealth refers clients to non-affiliated third-party investment banking advisors. The Client referral is made to help address a specific need, where the services would result in a possible transaction. A transaction shall mean the sale of all or part of the assets or securities that comprise one or more businesses owned, directly or indirectly, by a client of Apollon Wealth. It may also mean helping a Client secure funding for their business. Apollon Wealth is paid a fee by the third-party advisor, an intermediary that directs the referral, or the financial institution executing the transaction for the benefit of the Client. When making a referral to an investment banking client, Apollon Wealth merely provides a referral of one possible firm that could be engaged by the Client to assist in connection with a transaction, who Apollon Wealth believes can meet the Client’s needs. It is up to the Client to engage the third-party investment banking advisor and conduct reasonable due diligence prior to engaging the investment banking advisor. The decision on whether to hire the investment banking advisor is made solely by the Client and the client shall not rely on Apollon Wealth to assist in making the decision to retain the advisor. Further, it is the Client’s responsibility to engage financial, tax and legal advisors to assist in considering a possible transaction, and Apollon Wealth does not provide the Client with those services for the Client’s use in evaluating or executing a transaction. Apollon Wealth, its employees, officers, directors, and representatives shall not have any responsibility to the Client in connection with the referral, the services provided to the Client or any transaction. C. Client-Tailored Advisory Services Client portfolios are managed based on individual Client’s financial situation and investment objectives. Apollon Wealth consults with Clients on an initial and ongoing basis to assess their specific risk tolerances, time horizon, liquidity constraints and other related factors relevant to the management of their portfolios. If Clients’ financial situations change, or if their investment objectives or risk tolerances change, Clients are advised to promptly notify Apollon Wealth of such changes. Clients may impose reasonable restrictions on the management of their accounts if Apollon Wealth determines, in its sole discretion, that the conditions would not materially impact the performance of a management strategy or prove overly burdensome for Apollon Wealth’s management efforts. D. Assets Under Management As of December 31, 2023, Apollon Wealth manages $5,147,182,851 in Client assets, of which $5,519,652,128 are managed on a discretionary basis and $372,469,277 on a non-discretionary basis. In addition, as of December 31, 2023, the Advisor also has $140,322,449 in assets under advisement (“AUA”). Clients may request more current information at any time by contacting the Advisor.