enTrust Wealth offers a variety of advisory services, which include financial planning, consulting,
and investment management services. Prior to enTrust Wealth rendering any of the foregoing
advisory services, clients are required to enter into one or more written agreements with enTrust
Wealth setting forth the relevant terms and conditions of the advisory relationship (the “Advisory
Agreement”).
enTrust Wealth filed for registration as an investment adviser in September 2018 and owned by
Conners Capital Management, Inc. and Crest Canyon Partners, LLC. Daniel Conners and Michael
Crawford are the Managing Members of the Firm. As December 31, 2023, enTrust Wealth has
$ 367,471,815 of assets under management, all of which are managed on a discretionary basis.
While this brochure generally describes the business of enTrust Wealth, certain sections also
discuss the activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors
(or other persons occupying a similar status or performing similar functions), employees or other
persons who provide investment advice on enTrust Wealth’s behalf and are subject to the Firm’s
supervision or control.
Financial Planning and Consulting Services
enTrust Wealth offers clients a broad range of financial planning and consulting services, which
include any or all of the following functions:
• Business Transition Planning
• Cash Flow Planning
• Trust and Estate Planning
• Financial Reporting
• Investment Consulting
• Insurance Planning
• Retirement Planning
• Risk Management
• Philanthropic Planning
• Distribution Planning
• Tax Planning
• Manager Due Diligence
While each of these services is available on a stand-alone basis, certain of them can also be rendered
in conjunction with investment portfolio management as part of a comprehensive wealth
management engagement (described in more detail below).
In performing these services, enTrust Wealth is not required to verify any information received
from the client or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is
expressly authorized to rely on such information. enTrust Wealth recommends certain clients
engage the Firm for additional related services such as engaging its Supervised Persons in their
individual capacities as insurance agents to implement its recommendations. Clients are advised
that a conflict of interest exists for the Firm to recommend that clients engage enTrust Wealth or its
Supervised Persons to provide (or continue to provide) additional services for compensation,
including the implementation of investment management services following the delivery of a
financial plan. Clients retain absolute discretion over all decisions regarding implementation of
financial planning or other consulting recommendations and are under no obligation to act upon
any of the recommendations made by enTrust Wealth under a financial planning or consulting
engagement. Clients are advised that it remains their responsibility to promptly notify the Firm of
any change in their financial situation or investment objectives for the purpose of reviewing,
evaluating or revising enTrust Wealth’s recommendations and/or services.
Investment and Wealth Management Services
enTrust Wealth provides certain clients with wealth management services including discretionary
management of investment portfolios.
enTrust Wealth primarily allocates client assets among various mutual funds, exchange-traded
funds (“ETFs”), individual debt and equity securities, unaffiliated independent investment
managers (“Independent Managers”) and privately placed securities (including in pooled
investment vehicles) in accordance with their stated investment objectives.
Where appropriate, the Firm also provides advice about any type of legacy position or other
investment held in client portfolios. Clients can engage enTrust Wealth to manage and/or advise on
certain investment products that are not maintained at their primary custodian, such as variable
life
insurance and annuity contracts and assets held in employer sponsored retirement plans and
qualified tuition plans (i.e., 529 plans). In these situations, enTrust Wealth directs or recommends
the allocation of client assets among the various investment options available with the product.
These assets are generally maintained at the underwriting insurance company or the qualified
custodian designated by the product’s provider.
enTrust Wealth tailors its advisory services to meet the needs of its individual clients and seeks to
ensure on an ongoing basis that client portfolios are managed in a manner consistent with those
needs, objectives and risk tolerances. enTrust Wealth consults with clients on an initial and ongoing
basis to assess their specific risk tolerance, time horizon, liquidity constraints and other related
factors relevant to the management of their portfolios. Clients are advised to promptly notify
enTrust Wealth if there are changes in their financial situation or if they wish to place any
limitations on the management of their portfolios. Clients can impose reasonable restrictions or
mandates on the management of their accounts if enTrust Wealth determines, in its sole discretion,
the conditions would not materially impact the performance of a management strategy or prove
overly burdensome to the Firm’s management efforts.
As mentioned above, enTrust Wealth may select certain Independent Managers to actively manage a
portion of its clients’ assets. The specific terms and conditions under which a client engages an
Independent Manager may be set forth in a separate written agreement with the designated
Independent Manager. In addition to this brochure, clients will also be provided with the written
disclosure documents of the respective Independent Managers engaged to manage their assets.
enTrust Wealth evaluates a variety of information about Independent Managers, which includes the
Independent Managers’ public disclosure documents, materials supplied by the Independent
Managers themselves and other third-party analyses it believes are reputable. To the extent
possible, the Firm seeks to assess the Independent Managers’ investment strategies, past
performance and risk results in relation to its clients’ individual portfolio allocations and risk
exposure. enTrust Wealth also takes into consideration each Independent Manager’s management
style, returns, reputation, financial strength, reporting, pricing and research capabilities, among
other factors.
enTrust Wealth provides services relative to the selection of the Independent Managers. On an
ongoing basis, the Firm monitors the performance of those accounts being managed by
Independent Managers. enTrust Wealth seeks to ensure the Independent Managers’ strategies and
target allocations remain aligned with its clients’ investment objectives and overall best interests.
Sponsor and Manager of Wrap Program
The Firm also provides investment management services as the sponsor and manager of the
enTrust Wealth Advisors, LLC Wrap Program (the “Wrap Program”), a wrap fee program (i.e., an
arrangement where certain brokerage commissions and transaction costs are absorbed by the
Firm). Accounts managed through the Wrap Program are done so in substantially the same manner
as those managed under a non-wrap arrangement. Participants in the Wrap Program may pay a
higher or lower aggregate fee than if investment management and brokerage services are
purchased separately. Generally, clients with fewer transactions pay more in a wrap account than
they would if investment management and brokerage services were purchased separately and
clients with more frequent transactions pay less in a wrap account than they would if investment
management and brokerage services were purchased separately. Additional information about the
Wrap Program is available in the Firm’s Wrap Brochure, which appears as Part 2A Appendix 1 of the
Firm’s Form ADV (the “Wrap Brochure”). Clients are advised to request a comparison if questions
exist. Any such comparison will be provided at no cost to the client.