Firm Information SWGM, LLC (“SWMG,” “we,” “us,” “our”), a limited liability company formed in 2012, is a registered investment advisory firm located in Fort Worth, Texas. Principal Owners SWMG is owned and controlled by Josh Strittmatter, its President and CEO. Mr. Strittmatter also serves as the Chief Compliance Officer. Investment Advisory Services Financial Planning and Consulting Services: We provide financial planning services that find ways to help you understand your overall financial situation and help you set financial objectives. Clients have the option to choose either our Comprehensive Planning Service or our Modular Planning and Consulting Service. Our Comprehensive Planning Service reviews your financial goals, tax planning strategies, asset allocation, risk management, retirement planning, and other areas and objectives and results in a holistic plan. Clients may then elect to have us perform a financial review of the plan and/or update the plan as needed. Clients only in need of targeted planning may choose to utilize our Modular Planning and Consulting Services. This service will focus on a specific planning area or address a specific concern as indicated by the client. Investment Management Services: We provide investment management services on both a discretionary and non-discretionary basis through the use of various third-party asset managers (“TPAM”) in Unified Managed Accounts (“UMA”). These TPAMs may be recommended when their philosophy, investment strategy, and style meet the client’s financial needs, investment objectives, and risk tolerance. The TPAMs will implement their strategies using model portfolios comprised of stocks, mutual funds, exchange-traded funds (ETFs), and additional securities. The services provided by the TPAM, the compensation to be paid, and other terms of the relationship between the client and the manager will be described in the TPAM’s disclosure documents and its managed account agreement. We use a third-party platform to facilitate management of held away assets such as defined contribution plan participant accounts, with discretion. The platform allows us to avoid being considered to have custody of Client funds since we do not have direct access to Client log-in credentials to affect trades. We are not affiliated with the platform in any way and receive no compensation from them for using their platform. A link will be provided to the Client allowing them to connect an account(s) to the platform. Once Client account(s) is connected to the platform, Adviser will review the current account allocations. When deemed necessary, the Adviser will rebalance the account considering client investment goals and risk tolerance, and any change in allocations will consider current economic and market trends. The goal is to improve account performance over time, minimize loss during difficult markets, and manage internal fees that harm account performance. Client account(s) will be reviewed at least quarterly, and allocation changes will be made as deemed necessary. 5 SWMG, LLC Tax Overlay Management Program Our tax overlay management services are available through UMA accounts with TPAMs as described above. This program develops a tax strategy for the client accounts based on the information and instructions provided by the client. Tax overlay management services do not involve general tax advice, tax return preparation, or tax planning services. The objectives of the tax overlay management program are to:
• Reduce the overall tax burden of the account while seeking to maintain

the risk and return characteristics of the investment strategies selected.
• Avoid short-term gains when possible. Early termination and/or removal of the overlay management services may result in adverse tax consequences, including the realization of short-term capital gains. Clients should consult with their tax professional regarding these issues and the tax overlay strategy. Clients utilizing this program must promptly inform SWMG of any material changes in their financial circumstances that may impact their assets. Clients will incur a separate fee for tax overlay management services, however, SWMG does not receive any portion of this fee. Financial Education Seminars & Workshops We offer various financial education workshops and seminars through local colleges and businesses for a fee. Classes include Retirement Planning, Estate Planning, Long-Term Care, and Social Security Optimization. Classes include textbooks with interactive materials, and attendees may receive an optional complimentary consultation. Our seminars are self- sponsored events that SWMG utilizes to promote SWMG’s advisory services. The local colleges do not recommend or endorse SWMG’s advisory services. Per some of our relationships with the local colleges, SWMG may receive a portion of the workshop fees. We offer both Financial Planning Services and Investment Management Services. When preparing a financial plan, we may have an incentive to recommend our Investment Management Services. Additionally, our IARs hold insurance licenses. When preparing a financial plan, we may have an incentive to recommend insurance products for which we or any of our personnel earn a separate fee or commission. However, Financial Planning Services clients are under no obligation to act upon any recommendations of SWMG or to effect any transactions through SWMG or our IARs if they decide to follow the recommendations. For additional information on our insurance brokerage licenses, please see Item 10 – Other Financial Industry Activities and Affiliations. Client Investment Objectives/Restrictions SWMG offers the same suite of services to all our clients. However, specific client financial plans and their implementation are dependent upon the individual client’s Investment Policy Statement, which outlines a client’s current financial situation such as income, net worth, and risk tolerance levels. This information is essential in the development of a client-specific plan in the selection of investments that matches restrictions, needs, and targets. On a case- by-case basis, our clients may impose restrictions on investing in certain securities or types of securities in accordance with their values or beliefs. However, if the restrictions prevent us from properly servicing the client’s account, or if the restrictions would require us to deviate from our standard suite of services, we reserve the right to end the relationship. We may request additional information and documentation such as current investments, tax returns, insurance policies, and estate plan. We will discuss your investment objectives, needs, and goals, but you must inform us of any changes. Unless directed by you, we do not 6 SWMG, LLC independently verify any information provided to us by you or your attorney, accountant, or other professionals. Wrap Fee Programs SWMG does not participate in, recommend, or offer wrap fee programs. Assets under Management As of December 31, 2023, SWMG manages $249,015,617 on a discretionary basis only. ITEM 5