Northstar Financial Management, Inc. was founded in 2017. We are currently regulated under the Securities and Exchange Commission (“SEC”). Investment advice is an integral part of financial planning. In addition, we provide financial consulting services regarding financial planning, college planning, retirement planning, tax planning, philanthropic management, estate planning and coordination with legal and other advisors. The client always maintains control over distributions of cash and securities. We place securities transactions on behalf of clients under a limited power of attorney. Other professionals (e.g., lawyers, accountants, insurance agents, etc.) should be engaged by you as-needed. Conflicts of interest will be disclosed to the client in the unlikely event they should occur. The initial meeting between a potential client and Northstar Financial Management, Inc., which may be by telephone, is free of charge and is considered an exploratory interview to determine the extent to which financial planning and investment management may be beneficial to the potential client. The Chief Compliance Officer of Northstar Financial Management, Inc. is Mark A. Mooring. He is responsible for overseeing and managing compliance issues within the firm. Principal Owners Kaitlin C. Jones, Charlotte M Jones, and Mark A Mooring are each 33% percent Shareholders of Northstar Financial Management, Inc. Assets Under Management As of December 31, 2022 we manage $91,184,191 of clients’ funds. Of these accounts, $90,003,039 are managed as Discretionary Authority for Trading accounts and $1,181,152 are non-discretionary accounts. Types of Advisory Services We provide: ● Investment supervisory services, also known as asset management services or portfolio management ● We provide advice on matters not involving securities, such as financial planning matters, taxation issues, life insurance, disability, long term care insurance, health insurance, and trust services that are often included in estate planning. A general description of those services is as follows: o Cash Flow and Debt Management: We will conduct a review of your income and expenses to determine your current surplus or deficit along with advice on prioritizing how any surplus should be used or how to reduce expenses if they exceed your income. Advice may also be provided on which debts to pay off first based on factors such as the interest rate of the debt and any income tax ramifications. We may also recommend what we believe to be an appropriate cash reserve that should be considered for emergencies and other financial goals, along with a review of accounts (such as money market funds) for such reserves, plus strategies to save desired amounts. o College Savings: Includes projecting the amount that will be needed to achieve college or other post-secondary education funding goals, along with advice on ways for you to save the desired amount. Recommendations as to savings strategies are included, and, if needed, we will review your financial picture as it relates to eligibility for financial aid or the best way to contribute to grandchildren (if appropriate). o Employee Benefits Optimization: We will provide review and analysis as to whether you, as an employee, are taking the maximum advantage possible of your employee benefits. If you are a business owner, we will consider and/or recommend the various benefit programs that can be structured to meet both business and personal retirement goals. o Financial Goals: We will help clients identify financial goals and develop a plan to reach them. We will identify what you plan to accomplish, what resources you will need to make it happen, how much time you will need to reach the goal, and how much you should budget for your goal. o Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-term care, liability, home and automobile. o Investment Analysis: This may involve developing an asset allocation strategy to meet clients’ financial goals and risk tolerance, providing information on investment vehicles and strategies, reviewing employee stock options, as well as assisting you in establishing your own investment account at a selected broker/dealer or custodian. The strategies and types of investments we may recommend are further discussed in Item 8 of this brochure. o Retirement Planning: Our retirement planning services typically include projections of your likelihood of achieving your financial goals, typically focusing on financial independence as the primary objective. For situations where projections show less than the desired results, we may make recommendations, including those that may impact the original projections by adjusting certain variables (e.g., working longer, saving more, spending less, taking more risk with investments). If you are near retirement or already retired, advice may be given on appropriate distribution strategies to minimize the likelihood of running out of money or having to adversely alter spending during your retirement years. o Risk Management: A risk management review includes an analysis of your exposure to major risks that could have a significant adverse impact on your financial picture, such as premature death, disability, property and casualty losses, or the need for long-term care planning. Advice may be provided on ways to minimize such risks and about weighing the costs of purchasing insurance versus the benefits of doing so and, likewise, the potential cost of not purchasing insurance (“self-insuring”). o Tax Planning Strategies: Advice may include ways to minimize current and future income taxes as a part of your overall financial planning picture. For example, we may make recommendations on which type of account(s) or specific investments should be owned based in part on their “tax efficiency,” with consideration that there is always a possibility of future changes to federal, state, or local tax laws and rates that may impact your situation. We may also project your tax liabilities to calculate the benefits of distributions from qualified plans or Roth conversions. o Tax Preparation Services: Preparation of individual or business tax returns which includes preparing forms, review of tax information, presentation of final totals, and e-filing of the tax return. ● Publication of periodicals or newsletters ● Educational seminars/workshops ● General marketing consulting, including marketing strategies, digital marketing transformations, marketing technology, and website optimization Types of Agreements The following agreements define the typical client relationships at our firm.
Financial Planning Agreement A financial plan is a written plan designed to help the client with all aspects of financial planning with or without ongoing investment management after the financial

plan is completed. The financial plan may include, but is not limited to: ● Presentation of net worth ● Presentation of cash flow ● a review of investment accounts, including the review of asset allocation and provision of repositioning recommendations; ● strategic tax planning; ● a review of retirement accounts and plans including recommendations; ● a review of insurance policies and recommendations for changes, if necessary; one or more retirement scenarios; ● estate planning review and recommendations; ● and education planning with funding recommendations. Detailed investment advice and specific recommendations are provided as part of a financial plan. Implementation of the recommendations is at the discretion of the client. The client is under no obligation to act on the company or its advisors’ recommendations. If the client elects to act on any of the recommendations under the plan, they are under no obligation to affect those transactions through the company or its associated persons. Financial planning and tax services will be charged as a reasonable fixed fee or hourly amount. The amount of the fee is dependent upon the nature and complexity of each client’s circumstances. The client will enter into a written financial planning agreement, that we call an engagement letter, that explains the services to be provided and expected cost of the financial plan. Because financial plans are each unique and customized, you must refer to your own individual financial planning agreement for specific details. The company and its affiliates do not receive fees or other compensation from the sale of insurance, real estate, securities or other products of services recommended in the financial plan. In the event the client would like to engage the Company to manage any investments recommended or covered in the plan, the company will receive a fee from the client for this service as described under the Investment Advisory Agreement. In the event that the client’s situation is substantially different than disclosed at the initial meeting, a revised fee will be provided for mutual agreement. The client must approve the change of scope in advance of the additional work being performed when a fee increase is necessary.
After delivery of a financial plan, future face-to-face meetings may be scheduled as necessary. Follow-up work is billed separately at the rate of up to $200.00 per hour. Ongoing Financial Planning/Consulting Services Following the initial financial plan, clients can elect to receive ongoing consulting services including monitoring of the client’s progress towards its goals, re-evaluation of investment allocations, advising with ongoing issues, and year-end tax planning and preparation. This service will require a separate contract with Northstar Financial Management. Advisory Service Agreement/ Investment Management Agreement Most of our financial planning clients choose to have Northstar Financial Management, Inc. manage their assets in order to obtain ongoing in-depth advice and life planning. All aspects of the client’s financial affairs might be reviewed, including those of their children. We encourage clients to set realistic and measurable goals and objectives to reach those goals. As goals and objectives change over time, suggestions are made and implemented with the client’s consent on an ongoing basis. The scope of work and fee for an Advisory Service Agreement is provided to the client in writing prior to the start of the relationship. An Advisory Service Agreement typically includes: investment management (including performance reporting); and investment advice although the Advisory Service Agreement is an ongoing agreement and adjustments are required, the length of service to the client is at the client’s discretion. The client or the investment manager may terminate an Agreement by written notice to the other party. At termination, fees will be billed on a pro rata basis for the portion of the quarter completed. The portfolio value at the completion of the prior full billing quarter is used as the basis for the fee computation, adjusted for the number of days during the billing quarter prior to termination. Any unearned fees will be promptly returned to you. Plan Management Using Pontera We provide an additional service for accounts not directly held with our custodian, where we do have discretion, and may leverage an Order Management System (Pontera) to implement asset allocation and opportunistic rebalancing strategies on behalf of the client. These are primarily 401(k) accounts, HSA’s, and other assets not held with our custodian. We regularly review the available investment options in these accounts, monitor them, and rebalance and implement our strategies using different tools as necessary If you elect to participate in this program, you will be notified via email when we places trades through Pontera implementing any and all changes to your account. The fees charged in these situations are the same as described in the table below under “Fees and Compensation.” Fees are paid separately on the management of these “held away” assets and clients may be provided an invoice describing the fees. Fixed Fee Engagement We can provide fixed fee engagement for planning services for clients who need advice on a limited scope of work. Fixed fee planning engagements are billed after services are performed. If the fixed fee engagement is terminated before completion your fee will be prorated based upon the portion of the engagement that was completed. Any unearned fees with be promptly returned to you. Marketing Consulting Service Agreement We offer marketing consulting services through which we provide consultation in the areas of marketing strategy, digital marketing transformations, marketing technology, and website optimization. This service is offered at a rate of $250 per hour billed every two weeks. Types of Investments Assets are invested primarily in mutual funds, exchange-traded funds, and an occasional stock, usually through discount brokers. When we have been hired to provide ongoing asset management services, we will allocate the clients assets among various investments after taking into consideration the client’s individual needs and the overall management style selected by the client. Clients will have the opportunity to place reasonable restrictions on the types of investments, which will be made on the clients’ behalf. Initial public offerings (IPOs) are not available through Northstar Financial Management, Inc.. Wrap Fee Programs Our firm does not participate in any wrap fee programs.