A. Firm Information
Beacon Financial Group, Inc. (“Beacon” or the “Adviser”) is a registered investment adviser with the U.S. Securities
and Exchange Commission (“SEC”). The Adviser was organized as a corporation under the laws of the State of
Ohio in May 2007 and became a registered investment adviser in December 2021. Beacon is owned by Brent F.
Besinger (President).
This Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory
services provided by Beacon. For information regarding this Disclosure Brochure, please contact Janet M. Bauer,
the Chief Compliance Officer, at (216) 998-0100.
B. Advisory Services Offered
Wealth Management Services
Beacon offers wealth management services which include investment management, financial planning, and other
advisory services to individuals, high net worth individuals, trusts, and estates (each referred to as a “Client”).
The Adviser serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Adviser upholds a duty of loyalty, fairness and good faith toward each Client and seeks to mitigate potential
conflicts of interest. Beacon's fiduciary commitment is further described in the Adviser’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Beacon provides customized investment advisory solutions for its Clients. These solutions are achieved through
continuous personal Client contact and interaction while providing discretionary investment management and
related advisory services. Beacon works closely with each Client to identify that Client’s investment goals and
objectives as well as risk tolerance and financial situation in order to create a portfolio strategy. Beacon will then
construct an investment portfolio, consisting of exchange-traded funds (“ETFs”), open-end mutual funds, individual
stocks, individual bonds, and closed-end mutual funds. The Adviser may also utilize covered options, limited
partnerships, and/or other types in investments, as appropriate, to meet the needs of the Client. In addition to those
types of investments a portfolio may contain certain types of investments based on a Client’s legacy investments
depending on portfolio fit and tax considerations.
Beacon’s investment strategies are primarily long-term focused, but the Adviser may buy, sell, or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market conditions.
Beacon will construct, implement, and monitor the portfolio to ensure it meets the goals, objectives, circumstances,
and risk tolerance of the Client. Each Client will have the opportunity to place reasonable restrictions on the types
of investments to be held in the Client’s respective portfolio, subject to acceptance by the Adviser.
Beacon evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. Beacon may, on occasion, redistribute investment allocations to diversify the portfolio. Beacon
may create specific positions to increase sector or asset class weightings. The Adviser may also employ cash
positions as a possible hedge against market movement. Beacon will sell positions for reasons that include, but
are not limited to, harvesting capital gains or losses, business or sector risk exposure to a specific security or class
of securities, overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of the Client,
generating cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will Beacon accept or maintain custody of a Client’s funds or securities, except for the limited authority
as outlined in Item
15 – Custody. All Client assets will be managed within the designated account[s] at the
Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
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Financial Planning Services
Beacon will typically provide a variety of financial planning and consulting services to Clients as part of its overall
work with that client. Beacon offers planning services in several areas of a Client’s financial situation, depending
on a Client’s goals and objectives. Financial planning services can, but do not always, involve preparing a formal
financial plan or rendering a specific financial consultation based on the Client’s financial goals and objectives.
This planning or consulting may encompass one or more areas of need, including but not limited to, investment
planning, retirement planning, personal savings, education savings, insurance, or other specific Client needs.
Beacon may also refer Clients to an accountant, attorney, or other specialists, as appropriate for advice on specific
needs. For certain financial planning engagements, the Adviser will provide a written summary of the Client’s
finances, observations, and recommendations. For consulting or ad-hoc engagements, the Adviser may not
provide a written summary. Plans or consultations are typically completed within six (6) months of the contract
date, assuming all information and documents requested are provided promptly to the Adviser.
Retirement Plan Services
Beacon offers fee based qualified retirement plan services that provide non-discretionary and discretionary
Investment Fiduciary Services to Sponsors and Trustees of qualified retirement plans. Beacon will assist you in
establishing a menu of mutual funds and / or models to offer to participating employees of the qualified retirement
plan. Employees will self-direct the investments of their accounts within the plan.
Beacon will recommend investments to the plan sponsor, monitor the plan’s investments, suggest replacements
as appropriate, develop and monitor risk-based models comprised solely from the plan’s investment menu, provide
investment advice with respect to the selection of a Qualified Default Investment Alternative (“QDIA”), and provide
participant education. Beacon will provide guidance to the plan sponsor in meeting its fiduciary responsibilities,
including development of an investment policy statement. The Sponsor retains decision making authority and may
accept or reject any recommendations.
C. Client Account Management
Prior to engaging Beacon to provide investment advisory services, each Client is required to enter into one or more
agreements with the Adviser that define the terms, conditions, authority and responsibilities of the Adviser and the
Client. These services may include:
• Establishing an Investment Strategy – Beacon, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Beacon will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation, and tolerance for risk for each Client.
• Portfolio Construction – Beacon will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
• Investment Management and Supervision – Beacon will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Beacon does not manage or place Client assets into a wrap fee program. Investment management services are
provided directly by Beacon.
E. Assets Under Management
As of December 31, 2023 Beacon has $661,701,049 of Assets Under Management in 1162 accounts. Of this
total, $520,880,812 in 1071 accounts are managed on a discretionary basis.
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