Overview
Plus Capital Management, L.L.C. (together with its affiliates, “Plus Capital” or “the firm”) is a Delaware
limited liability company founded in February 2013. Plus Capital provides investment management and advisory
services to privately offered partnerships, limited liability companies and certain qualifying individuals. PLUS
Collective Access Fund, L.P. (“PCAF I”) and PLUS Collective Access Fund II, L.P. (“PCAF II”) are private
investment funds that primarily make consumer and enterprise-focused venture capital investments.
PCAF I and PCAF II are structured to invest in verticals that best leverage the experience of the Plus
Capital team and the social capital of the firm’s celebrity partners. Primarily, PCAF I and PCAF II invest in
consumer product, consumer technology and enterprise technology companies across five primary investment
themes: health & wellness, conscious consumer, sustainability, future of education, and future of work.
In addition to PCAF I, PCAF II and one additional legacy fund, Plus Capital has formed ten (10) additional
special purpose vehicles (each an “SPV” and, together with
PCAF I and PCAF II, each a “Fund” and collectively
the “Funds”) to take advantage of outsized allocations or deals not suitable for PCAF I and/or PCAF II. Plus
Capital intends to continue offering similar opportunities, should they be available.
As of December 31, 2023, Plus Capital had $194,642,141 in regulatory assets under management on a
discretionary basis; as of this date, Plus Capital did not manage assets on a non-discretionary basis. Plus Capital
also provides investment advice to certain qualifying individuals on a non-discretionary basis.
Plus Capital Management, L.L.C. is wholly owned by Plus Ventures, LLC, whose controlling member is
Adam Lilling. Plus Capital manages each Fund within the guidelines and restrictions set forth in the Funds’
offering documents (e.g., the operating agreement, additional information package and/or signature package, as
applicable) (collectively, the “Offering Documents”) and within applicable regulatory guidelines or limitations.
Investment advice is provided directly to the Funds, and it is not tailored for the individual needs of each Fund’s
underlying investors.