MYIA was organized in 2005 and (i) designs, recommends, implements, or assists with the implementation and monitoring of customized investment portfolios for a variety of clients (“Advisory Services”), and (ii) manages investment accounts for a variety of clients (“Asset Management Services”). MYIA is owned by Mount Yale Capital Group LLC, whose direct and indirect owners and/or control persons are its Managing Partners Greg D. Anderson and John L. Sabre. Mr. Sabre’s spouse is also an indirect owner. MYIA provides Advisory Services on a discretionary and non-discretionary basis. MYIA works closely with clients and/or their financial advisors to identify and recommend suitable asset allocation, investment manager and/or investment product choices in an attempt to meet return objectives, risk tolerances, liquidity requirements and income preferences. After clients choose their investment managers and/or investment products, MYIA provides ongoing monitoring and reporting services to clients. Three employees conduct business as Bester Wealth Management (BWM), with all advisory services offered through MYIA. The BWM team takes a full balance sheet approach to providing investment and financial planning, along with personal wealth management, to successful individuals, families, executives, and business owners. Financial Institution Consulting Services MYIA provides investment consulting services to Brokerage Customers who provide written consent requesting to receive the firm’s consulting services. Brokerage Customers have entered into a written advisory agreement with MYIA. Advisory Services: MYIA’s Advisory Services are offered through four different programs, discussed below. Program A MYIA provides the services described below to high-net-worth individuals, pension and profit-sharing plans, municipalities, trusts, estates, corporations, or other business entities. Clients may be introduced to MYIA by investment advisors, banks, broker/dealers, custodians, and/or other financial services companies that participate in the program (“Service Providers”) and who may also provide ongoing servicing to clients utilizing the program. A client in Program A receives all the following services from MYIA:
•Collection and analysis of client information that is provided to MYIA by the Service Providers and deemed necessary to understand the client’s investment goals, investment objectives and risk tolerance.

•Development of an asset allocation strategy that is designed to meet the client’s risk parameters, investment goals and objectives (i.e., client suitability).

•Asset allocation modeling using multiple asset-class disciplines and multiple investment vehicles.

•Research and analysis regarding traditional investment advisory firms (”Traditional Managers”), non- traditional investment advisory firms (i.e., investment managers whose services relate to hedge funds, closed-end funds and private equity funds (“Non-Traditional Managers” and together with Traditional Managers, collectively “Investment Managers”)), mutual funds and exchange-traded funds that are included in the program (collectively “Products”) by means of ongoing quantitative screening combined with qualitative information and analysis. The services of Investment Managers may be accessed by either the client entering into a separate agreement with the Investment Manager to manage a “Separately Managed Account,” where the Investment Manager has discretionary authority to select which securities to buy or sell, and executes the securities trades, or through a “Unified Managed Account” managed by MYIA where MYIA engages the services of the Investment Manager in the form of a “Research Provider” to select which securities to buy or sell, while MYIA executes the securities trades in accordance with the Research Provider’s instructions; and
•Monitoring, evaluation and reporting of the performance of client accounts.
Program B MYIA provides the services described below to investment advisers, banks, broker/dealers, and/or other financial services companies that participate in the program (“Service Providers”) and who also provide investment advisory services to their clients utilizing the investment managers in MYIA’s programs. In this Program B, the Service Provider has a direct advisory relationship with the client and has client suitability responsibility and may provide clients with asset allocation services, investment policy development and performance reporting services. A client in Program B receives the following services from MYIA:
•Research and analysis regarding traditional investment advisory firms (”Traditional Managers”), non- traditional investment advisory firms (i.e., investment managers whose services relate to hedge funds and private equity funds (“Non-Traditional Managers”)), mutual funds and exchange-traded funds that are included in the

program (collectively, “Investment Managers or Products” as appropriate) by means of ongoing quantitative screening combined with qualitative information and analysis; and
•Development of a proposal to provide investment management services and evaluation and reporting regarding performance of the client’s investment portfolio (optional).
Program C From time-to-time MYIA may also provide certain services as set forth below to institutional clients and certain sophisticated high-net-worth individuals:
•Investment policy development.

•Asset allocation analysis, taking into consideration the client’s investment goals, investment objective and risk tolerance (i.e., client suitability).

•Research and analysis of investment products and investment managers;
•Evaluation of the client’s existing portfolio, using historical data;
•Performance measurement and ongoing monitoring of the client’s portfolio; and
•Administrative services, as requested.
Program D From time-to-time MYIA may also provide the investment advisory services set forth below to insurance company separate account private placements:
•Asset allocation analysis and recommendation.

•Research and analysis of subadvisors and private investment funds.

•Execution of asset allocation recommendation by retaining subadvisors or investing in private investment funds.

•Performance measurement and ongoing monitoring of the client’s portfolio; and
•Other administrative services, such as providing reports from the subadvisors or investment funds.
For Program A, B, C, or D, clients may impose restrictions on investing in certain securities or types of securities. Investment guidelines and restrictions must be provided to MYIA in writing. Asset Management Services: MYIA’s Asset Management Services are provided through the programs discussed below. MYIA manages investment advisory accounts for individuals, pension and profit-sharing plans, 403(b) self-directed brokerage accounts, trusts, estates, corporations, or other business entities. All investments are maintained in a single, dedicated account with a third-party custodian. Each MYMP is subject to investment guidelines agreed to by clients based on their investment objectives and risk tolerances and clients are able to impose reasonable restrictions on investing in certain securities or types of securities. Any such restrictions will be reflected in writing in the applicable client documentation. Granite Investment Portfolios (“GP”) The Granite Investment Portfolios are professionally managed and tactically oriented asset allocation portfolios. MYIA collects and analyzes client information concerning investment goals, risk tolerance, income requirements, other investments and investment restrictions, and then will recommend one of several GPs. As appropriate, each portfolio is comprised of various mutual funds, ETFs, and ETNs for the applicable asset class. These portfolios are individually managed and maintained for tax-exempt and taxable clients on a fully discretionary basis. MYIA purchases and sells securities for a client’s account based on MYIA’s GP portfolios, which may be updated from time to time, and is subject to a client’s reasonable investment limitations and restrictions. Strategist Unified Managed Account (SUMA) SUMA Portfolios are predominantly comprised of separately managed accounts, mutual funds, and ETFs to provide transparency and daily liquidity. MYIA collects and analyzes information about client investment goals, risk tolerances, income requirements, other investments, and investment restrictions to create a client profile. Then, MYIA and the client’s financial advisor work together to attempt to match the client’s profile with a SUMA model. These portfolios are individually managed and maintained for tax-exempt and taxable clients on a fully discretionary basis. MYIA purchases and sells securities for a client’s account based on MYIA’s SUMA portfolios, which may be updated from time to time, and is subject to a client’s reasonable investment limitations and restrictions. Assets Under Management As of December 31, 2023, MYIA had total firm assets under management of $2,187,125,977 comprised of $885,461,600 in discretionary assets under management and $1,301,664,377 in non-discretionary assets under management. MYIA has investment discretion when it has authority to buy or sell securities within an account without authorization from the client. MYIA includes as its non-discretionary assets in this brochure those accounts for which it provides investment recommendations but does not implement the recommendations. MYIA is affiliated with Princeton Fund Advisors, LLC., both of which are subsidiaries of Mount Yale Capital Group, LLC. See Item 10. As of December 31, 2023, Princeton Fund Advisors, LLC managed $929,555,881.