Promus Advisors is a Texas based investment management and advisory firm providing comprehensive
investment management services. Promus Advisors will offer discretionary and non-discretionary
investment advisory services to individuals, businesses, trusts, estates, retirement plans, endowments and
foundations, and financial planning, investment consulting with respect to asset allocation, portfolio
diversification, portfolio risk, and other general economic and financial topics. As part of our standard
services, we typically monitor client accounts daily.
Investment advisory services are guided by the objectives or restrictions outlined in each client’s
investment management agreement (IMA) and or investment policy statement (IPS). Clients have the
ability to restrict investment in certain securities or types of securities in their account, as well as to
provide guidance and direction with respect to the securities maintained, purchased and sold in their
account.
Promus Advisors may recommend pooled investment vehicles, such as hedge funds, private equity funds,
limited partnerships, or one or more third-party investment managers. Third-party investment managers
recommended to clients will have full investment discretion and trading authority over that portion of a
client’s account and shall have sole responsibility for the implementation of the third-party strategy’s
investment objectives. With respect to the assets held in portfolios managed by third-party investment
managers, Promus Advisors will not place orders for transactions in that portion of the client’s account or
otherwise exercise trading authority over the third-party account. However, Promus Advisors periodically
monitors the third-party investment managers and reserves the authority to hire or terminate such
managers.
Promus Advisors provides an array of general personal financial planning services in addition to
investment management. Such services include, but are not limited to, retirement planning, financial
planning, personal tax and cash flow planning, estate planning, insurance planning, marriage and divorce
planning, college planning, compensation and benefits planning, and the preparation of financial analyses
and personal financial statements reflecting net worth, cash flow, and income tax projections. Financial
planning services may be provided as a stand-alone service or as part of the Firm’s investment advisory
services.
Joshua J. Prince, President, and Robert D. Sewell, CEO, will continue with the vision under which
Promus Advisors was founded in 2011 to provide investment management services to its clients. To
engage, encourage and empower families to define, plan and create their family legacy, through planning,
preparation and proper wealth management. Promus Advisors works with its clients to accomplish their
goals through integrity, independence and objectivity. As of December 31, 2023, the firm has assets under
management of $452,423,731 for 249 accounts.
Promus Advisors carefully selects third party managers for active Portfolio allocation. For example, if
Promus Advisors desires domestic large cap equity exposure, then Promus Advisors selects a manager
who has excelled in this area. In other cases, when a client’s Portfolio may be better suited for less active
management, Promus Advisors will typically utilize an index exchange traded fund (“ETF”) which is a
security that tracks an index, a commodity or a basket of assets as opposed to active stock selection. This
active, consultative approach allows the firm to research, recommend, select, monitor (and terminate if
necessary) managers and strategies based on their fundamental merits and on-going results.
Promus Advisors seeks lifetime clients not simply transactions. The
firm believes that with fewer clients,
there is quality time available to spend with each client, cultivating deeper client relationships. Promus
Advisors recognizes investors yearning for a “trusted advisor” free of any conflict, from any source, at all
times. Investors seek conflict free choices and demand their advisors have an ability to suggest any and all
suitable solutions, with confidence, and to know the advice received is absolutely free of motivation for
personal gain or compensation. The firm believes that an advisor, no matter what the planning objective is
at hand, should provide servant advice, free of compensation conflict, regardless of the economic
environment. Promus Advisors hopes to model this emphatic and unwavering public request with
unmatched:
• Independence – Promus Advisors strives to remain independent of conflict while serving its
clients. From time-to-time however, Promus Advisors may receive commissions from any
product or service it recommends to a client. In the unlikely event that an unavoidable conflict of
interest was to ever occur, Promus Advisors will fully disclose and fairly manage, in our client’s
favor, any such unavoidable conflict of interest that may arise during the engagement of the firm.
An example of an unavoidable potential conflict of interest could be that the firm receives free
regulatory compliance assistance from select custodians.
• Objectivity – The advice and services provided by Promus Advisors to its clients will be based on
objectivity and impartiality. The best interests of the client will always be the sole criterion for
any advice or services provided to the client.
• Integrity – Promus Advisors recognizes that integrity and honesty are essential characteristics for
a long-term relationship with a client. Therefore, Promus Advisors is committed to ensuring
client trust and confidence by the firm’s commitment to ethical and honest business practices.
Clients engage Promus Advisors to provide professional management of the challenges and complexities
of growing and protecting a family’s assets for generations:
• Develop an investment plan, prioritize goals, review and analyze financial statements.
• Integrate and prioritize strategies outlined above & develop an action plan to implement.
• On-going review and assessment of assumptions incorporating given changes in economic,
political and regulatory environment.
• Understand the client’s total financial situation, including both short‐ and long‐ term goals, to
achieve results for today and in the future. Returns on investments, income needs, risk tolerance,
and investment objectives are regularly assessed.
• Create and manage a diversified investment Portfolio from a variety of investment choices,
unbiased by the source or structure of the investment product or choice.
• Collaborate and coordinate with other professionals on decisions that affect the overall wealth
management plan, including estate planning attorneys, insurance agents, and tax advisors.
• Provide periodic monitoring and review of progress towards the achievement of the client’s goals
and objectives.
• The firm will offer its services on a discretionary basis, whereby it has authority granted by the
client as to the securities to be purchased or sold and the amount of securities to be purchased or
sold within a client's account.
• The firm will manage client assets on a discretionary basis approved by the client. Note: Clients
may impose restrictions on the type of securities invested in the client's account. However, since
the firm utilizes mutual funds and other managed portfolios, the client may not restrict the
individual securities invested.