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Adviser Profile

As of Date 07/02/2024
Adviser Type - Large advisory firm
Number of Employees 28 7.69%
of those in investment advisory functions 16 6.67%
Registration SEC, Approved, 2/12/2013
AUM* 2,438,560,292 11.75%
of that, discretionary 2,438,560,292 11.75%
Private Fund GAV* 2,438,560,292 10.99%
Avg Account Size 73,895,766 15.14%
SMA’s No
Private Funds 33 1
Contact Info 312 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
2B 2B 2B 1B 935M 623M 312M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypePrivate Equity Fund Count27 GAV$2,203,300,448
Fund TypeReal Estate Fund Count6 GAV$235,259,844

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Brochure Summary

Overview

Description of Your Advisory Firm Promus Asset Management, LLC (“PAM”) is an Illinois limited liability company formed in July 2012. PAM is wholly owned by Promus Holdings, LLC (“Promus Holdings”), whose principal owner is the Code Family Partnership, LP. Promus Access GP, LLC (“PAGP”), a relying adviser under PAM, is a Delaware limited liability company formed in November 2013. PAGP is wholly owned by PAM. Promus Realty Partners, LLC (“PRP”), a relying adviser under PAM, is a Delaware limited liability company formed in May 2014. PRP is wholly owned by PAM. Promus Equity Partners, LLC (“PEP”), a relying adviser under PAM, is a Delaware limited liability company formed in July 2010. PEP is wholly owned by PAM. The entities generally operate together, with PAM providing the day-to-day investment advisory services. In this Brochure, any reference to “Promus” or “Firm” includes PAM, PAGP, PRP and PEP, unless the context requires otherwise. Description of Advisory Services Offered Promus provides investment advisory services exclusively to privately offered investment funds (each a “Fund,” and collectively “Funds”), including funds of private equity funds, private equity funds, and real estate funds. The Funds are organized as domestic limited partnerships or limited liability companies. Promus serves as the general partner, manager or investment adviser (or in a similar capacity) to the Funds, and provides advice and assistance to such Funds in accordance with the Fund’s governing documents or investment management agreement, as applicable. A Fund’s governing documents generally provide that the Fund may be dissolved upon Promus’s dissolution, withdrawal from the Fund or resignation as the general partner, manager or investment adviser. The services provided by Promus
are provided to the Funds, and are generally not tailored to the needs of individual investors in the Funds. Investors in the Funds participate in the overall investment program for the applicable Fund and generally may not impose restrictions on investing. The Funds typically raise specific capital commitments that may be called over time; however, certain Funds may call capital commitments in full at the time of subscription. Interests in the Funds are offered on a private placement basis. The interests are not registered under the Securities Act of 1933, as amended (the “Securities Act”) or under state securities laws, and rely on exemptions contained in the Securities Act and in state securities laws for transactions not involving a public offering. The Funds are also exempt from registration under the Investment Company Act of 1940, as amended (the “Investment Company Act”). Prior to investing in a Fund, each investor must complete a subscription agreement. Promus is also affiliated with Promus Capital, LLC, a separately registered investment adviser that provides advisory services to family offices and high net worth individuals. Registration with the SEC or any state regulatory authority does not imply a certain level of skill or training. For more information on Promus and its affiliates, please see Item 10. Promus does not currently manage any separate accounts, but it may do so in the future. Client Assets Under Management As of December 31, 2023, Promus manages approximately $2,438,560,292 in regulatory assets under management on a discretionary basis. Of this amount, PAM, PAGP, PRP and PEP manage approximately $660,858,890, $435,670,747, $220,431,239 and $1,121,599,417, respectively. Promus does not currently advise any assets on a non-discretionary basis.