This Disclosure document is being offered to you by WR Wealth Planners LLC (“WRWP” or “Firm”) about
the investment advisory services we provide. It discloses information about our services and the way those
services are made available to you, the client.
We are an investment management firm located in Columbia, MO. We specialize in investment advisory
services for individuals, high net worth individuals, foundations, employee sponsored retirement plans,
charitable organizations, trusts, and corporations. Our Firm became a registered investment adviser in
January 2020 and is owned by Carroll Wilkerson and Jared Reynolds. Carroll Wilkerson is the Chief
Compliance Officer.
We are committed to helping clients build, manage and preserve their wealth, and to provide assistance
that helps clients to achieve their stated financial goals. We will offer an initial complimentary meeting upon
our discretion; however, investment advisory services are initiated only after you and WRWP execute an
Investment Management Agreement.
INVESTMENT AND WEALTH MANAGEMENT AND SUPERVISION SERVICES
We manage advisory accounts on a discretionary and non-discretionary basis. For discretionary accounts,
once we have determined a profile and investment plan with a client, we will execute the day to day
transactions without seeking prior client consent. Account supervision is guided by the written profile and
investment plan of the client. We may accept accounts with certain restrictions, if circumstances warrant.
We primarily allocate client assets among various equities, Exchanged Traded Funds (“ETFs”), no-load or
load-waived mutual funds, or alternative investments in accordance with their stated investment
objectives.
During personal discussions with clients, we determine the client’s objectives, time horizons, risk tolerance,
and liquidity needs. As appropriate, we also review a client’s prior investment history, as well as family
composition and background. Based on client needs, we develop a client’s personal profile and investment
plan. We then create and manage the client’s investments based on that policy and plan. It is the client’s
obligation to notify us immediately if circumstances have changed with respect to their goals.
Once we have determined the types of investments to be included in your portfolio and allocated them, we
will provide ongoing investment review and management services. This approach requires us to
periodically review your portfolio.
With our discretionary relationship, we will make changes to the portfolio, as we deem appropriate, to
meet your financial objectives. We trade these portfolios based on the combination of our market views
and your objectives, using our investment process. We tailor our advisory services to meet the needs of our
clients and seek to ensure that your portfolio is managed in a manner consistent with those needs and
objectives. You will have the ability to leave standing instructions with us to refrain from investing in
particular industries or invest in limited amounts of securities.
If a non-discretionary relationship is in place, calls will be placed presenting the recommendation made and
only upon your authorization will any action be taken on your behalf.
In all cases, you have a direct and beneficial interest in your securities, rather than an undivided interest in
a pool of securities. We do have limited authority to direct the Custodian to deduct our investment advisory
fees from your accounts, but only with the appropriate written authorization from you.
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Where appropriate, we provide advice about any type of legacy position held in client portfolios. Typically,
these are assets that are ineligible to be custodied at our primary custodian. Clients will engage us to advise
on certain investment products that are not maintained at their primary custodian, such as variable life
insurance, annuity contracts, and assets held in employer sponsored retirement plans and qualified tuition
plans (i.e., 529 plans).
You are advised and are expected to understand that our past performance is not a guarantee of future
results. Certain market and economic risks exist that adversely affect an account’s performance. This could
result in capital losses in your account.
FINANCIAL PLANNING
Through the financial planning process, our team strives to engage our clients in conversations around the
family’s goals, objectives, priorities, vision, and legacy – both for the near term as well as for future
generations. With the unique goals and circumstances of each family in mind, our team will offer financial
planning ideas and strategies to address the client’s holistic financial picture, including estate, income tax,
charitable, cash flow, wealth transfer, and family legacy objectives. Our team partners with our client’s
other advisors (CPAs, Enrolled Agents, Estate Attorneys, Insurance Brokers, etc.) to ensure a coordinated
effort of all parties toward the client’s stated goals. Such services include various reports on specific goals
and objectives or general investment and/or planning recommendations, guidance to outside assets, and
periodic updates.
Our specific services in preparing your plan may include:
Review and clarification of your financial goals
Assessment of your overall financial position including cash flow, balance sheet, investment
strategy, risk management, and estate planning
Creation of a unique plan for each goal you have, including personal and business real estate,
education, retirement or financial independence, charitable giving, estate planning, business
succession, and other personal goals
Development of a goal-oriented investment plan, with input from various advisors to our clients
around tax suggestions, asset allocation, expenses, risk, and liquidity factors for each goal. This
includes IRA and qualified plans, taxable, and trust accounts that require special attention
Design of a risk management plan including risk tolerance, risk avoidance, mitigation, and transfer,
including liquidity as well as various insurance and possible company benefits; and
Crafting and implementation of, in conjunction with your estate and/or corporate attorneys as tax
advisor, an estate plan to provide for you and/or your heirs in the event of an incapacity or death
A written evaluation of each client's initial situation or Financial Plan is provided to the client. An annual
review will be provided by the Advisor, if indicated by the Client and Advisor per the Agreement. More
frequent reviews occur, but are not necessarily communicated to the client unless immediate changes are
recommended.
CONSULTING SERVICES
We also provide clients investment advice on a more-limited basis on one-or-more isolated areas of concern
such as divorce planning, estate planning, real estate, retirement planning, or any other specific topic.
Additionally, we provide advice on non-securities matters about the rendering of estate planning,
insurance, real estate, and/or annuity advice or any other business advisory / consulting services for equity
or debt investments in privately held businesses. In these cases, you will be required to select your own
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investment managers, custodian and/or insurance companies for the implementation of consulting
recommendations. If your needs include brokerage and/or other financial services, we will recommend the
use of one of several investment managers, brokers, banks, custodians, insurance companies or other
financial professionals ("Firms"). You must independently evaluate these Firms before opening an account
or transacting business, and have the right to effect business through any firm you choose. You have the
right to choose whether to follow the consulting advice that we provide.
RETIREMENT PLAN SERVICES
When serving as an ERISA 3(38) investment
manager, the plan sponsor is relieved of all fiduciary
responsibility for the investment decisions made by WRWP. WRWP is a discretionary investment manager
in accordance with the terms of a separate ERISA 3(38) Investment Management Agreement between
WRWP and the plan sponsor. WRWP provides the following services to the plan sponsor:
• Select the investments.
• Monitor the investments and replace investments when appropriate.
• Provide a quarterly monitoring report.
• Develop a customized IPS.
WRWP goal in identifying the plan’s investment options is to provide a range of options that will enable
plan participants to invest according to varying risk tolerances, savings time horizons or other financial
goals. The plan's investment options may consist of ETFs, CITs, mutual funds, model portfolios, or other
similar investment funds. The investment funds from which WRWP will select from will be those that are
available on the plan record-keeper’s investment platform.
WRWP will prepare an IPS for the plan. The purpose of the IPS is to provide guidelines for making
investment-related decisions in a prudent manner. It outlines the underlying philosophies and processes
for the selection, evaluation, monitoring, and, if necessary, replacement of the investment options offered
by the plan. WRWP will perform on-going monitoring of the investment options within the plan. The
ongoing monitoring of investments is a regular and disciplined process. Monitoring confirms that the
criteria remain satisfied and that an investment option continues to be appropriate. The process of
monitoring investment performance relative to specified guidelines will be consistently applied.
WRWP will make available to participants, either through the provider’s recordkeeping platform, a stand-
alone form, or a third-party web-site, a risk tolerance questionnaire. The questionnaire’s sole purpose is to
provide participants with general assistance in order to identify their risk tolerance and investment
objectives and, based on this information, help determine which investment is most aligned with their risk
tolerance/investment objectives.
REAL ESTATE ADVISORY SERVICES
For clients interested in mitigating certain tax consequences of selling appreciated real property, our Firm
will inform, educate, and advise such clients with respect to the exchange of such property for securitized
interests in other real property while conforming to Internal Revenue Code Section 1031 (more commonly
known as a “1031 Exchange”). In connection with this service, our Firm will evaluate the client’s current
real property and the likely tax consequences if sold at its present market value, help locate a suitable
Qualified Intermediary, perform internal due diligence on potential 1031 Exchange providers that can offer
an appropriate securitized interest in like-kind property (via a Delaware Statutory Trust or “DST” structure),
utilize multiple third-party due diligence service providers that issue reports on prospective DSTs,
coordinate with the client’s tax professional or CPA and model projected tax savings (especially as it relates
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to DST income tax deferral), and – if the client elects to avail him or herself of the 1031 Exchange – review
financial and compliance reports of the DST on an ongoing basis.
Our Firm will also incorporate the addition of the DST into the applicable client’s overall portfolio
management and/or financial planning services, focused on proactive reviews and updates with the client.
DISCLOSURE REGARDING ROLLOVER RECOMMENDATIONS
A client or prospect leaving an employer typically has four options regarding an existing retirement plan
(and may engage in a combination of these options): (i) leave the money in the former employer’s plan, if
permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted,
(iii) rollover to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could,
depending upon the client’s age, result in adverse tax consequences). Our Firm may recommend an
investor roll over plan assets to an IRA for which our Firm provides investment advisory services. As a result,
our Firm and its representatives may earn an asset-based fee. In contrast, a recommendation that a client
or prospective client leave their plan assets with their previous employer or roll over the assets to a plan
sponsored by a new employer will generally result in no compensation to our Firm. Our Firm therefore has
an economic incentive to encourage a client to roll plan assets into an IRA that our Firm will manage, which
presents a conflict of interest. To mitigate the conflict of interest, there are various factors that our Firm
will consider before recommending a rollover, including but not limited to: (i) the investment options
available in the plan versus the investment options available in an IRA, (ii) fees and expenses in the plan
versus the fees and expenses in an IRA, (iii) the services and responsiveness of the plan’s investment
professionals versus those of our Firm, (iv) protection of assets from creditors and legal judgments, (v)
required minimum distributions and age considerations, and (vi) employer stock tax consequences, if any.
All rollover recommendations are reviewed by our Firm’s Chief Compliance Officer and remains available
to address any questions that a client or prospective client has regarding the oversight.
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to
you regarding your retirement plan account or individual retirement account, we are also fiduciaries within
the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code,
as applicable, which are laws governing retirement accounts. We have to act in your best interest and not
put our interest ahead of yours. At the same time, the way we make money creates some conflicts with
your interests.
CO-BRANDED INVESTMENT ADVISOR REPRESENTATIVES
Our firm offers services through our network of investment advisor representatives (“IARs”). IARs may have
their own legal business entities whose trade names and logos are used for marketing purposes and may
appear on marketing materials and/or disclosure statements and client statements. The Client should
understand that the businesses are legal entities of the IAR and not of our firm. The IARs are under the
supervision of our firm and the advisory services of the IAR are provided through our firm. A complete
listing of the entities is listed on our ADV Part 1.
WRAP FEE PROGRAM
Under our wrap program, you will receive investment advisory services and the execution of securities
brokerage transactions for a single specified fee. Our Firm receives this wrap fee for the services rendered.
The terms and conditions on a wrap program engagement are more fully discussed in our Wrap Fee
Program Brochure. We adhere to our fiduciary duty when trading in your accounts. Trades are made only
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on the basis of the account’s stated investment objectives, and without concern to the Firm’s trading costs
and Firm’s expenses that trading the accounts will create. We do not charge our clients higher advisory fees
based on their trading activity, but you should be aware that we may have an incentive to limit our trading
activities in your account(s) because we incur the fees for executed trades. In order to mitigate this conflict
of interest, we will fulfill our fiduciary duty by acting in the client’s best interest.
ASSETS
As of December 31, 2022, our Firm managed a total of $353,963,748 of regulatory assets under
management. Our Firm manages $316,018,518 in discretionary assets under management and
$37,945,230 in non-discretionary assets under management.