A. Firm Information
Water Street Financial LLC (“Water Street Financial” or the “Advisor”) is a registered investment advisor with the
SEC. The Advisor is organized as a Limited Liability Company (LLC) under the laws of the Commonwealth of
Virginia. Water Street Financial was founded in October 2015 and is owned and operated by Ryan C. Oates
(Managing Partner) and Christopher S. Cotterell (Managing Partner). This Disclosure Brochure provides
information regarding the qualifications, business practices, and the advisory services provided by Water Street
Financial.
B. Advisory Services Offered
Water Street Financial offers investment advisory services to individuals, high net worth individuals, trusts, estates,
businesses, charitable organizations, and retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Water Street Financial's fiduciary commitment is further described in the Advisor’s Code of
Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading.
Wealth Management Services
Water Street Financial provides tailored investment advisory solutions to its Clients. This is achieved through
personal Client contact and interaction while providing discretionary investment management over Client portfolios
and a broad range of comprehensive financial planning. These services are described below.
Investment Management Services – Water Street Financial works closely with each Client to identify an overall
financial picture including, but not limited to assets & liabilities, income & expenses, net worth, investments, asset
protection strategies, tax planning and estate planning. Through this comprehensive approach, Water Street
Financial will identify the Client’s investment objectives and risk tolerance to create an asset allocation strategy to
meet the Client’s financial goals. Water Street Financial will then construct an asset allocation strategy that may
consist of exchange-traded funds (“ETFs”), mutual funds, bonds, individual stocks, or independent managers,
structured products, alternative investments, fee-based annuities, and certificates of deposit to achieve the Client’s
investment goals. The Advisor may retain Client’s legacy investments based on portfolio fit and/or tax
considerations.
Water Street Financial’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-
allocate positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Water Street Financial will construct, implement and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place
reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by
the Advisor.
Water Street Financial evaluates and selects investments for inclusion in Client portfolios only after applying its
internal due diligence process. Water Street Financial may recommend, on occasion, redistributing investment
allocations to diversify the portfolio. Water Street Financial may recommend specific positions to increase sector or
asset class weightings. The Advisor may recommend employing cash positions as a possible hedge against market
movement. Water Street Financial may recommend selling positions for reasons that include, but are not limited to,
harvesting capital gains or losses, business or sector risk exposure to a specific security or class of securities,
overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of the Client, generating
cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will Water Street Financial accept or maintain custody of a Client’s funds or securities, except for the
limited authority as outlined in Item 15 – Custody. All Client assets will be managed within the designated
account[s] at the Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage
Practices.
Page 5
Financial Planning Services - Water Street Financial will typically provide financial planning and consulting services
to Clients as part of its wealth management services. Water Street Financial may also provide standalone financial
planning pursuant to a written financial planning agreement. Services are offered in several areas of a Client’s
financial situation, depending on their goals and objectives. Generally, such financial planning services involve
preparing a formal financial plan or rendering a specific financial consultation based on the Client’s financial goals
and objectives. This planning or consulting may encompass one or more areas of need, including but not limited to,
investment planning, retirement planning, personal savings, education savings, insurance needs and other areas of
a Client’s financial situation. A financial plan developed for, or financial consultation rendered to the Client will
usually include general recommendations for a course of activity or specific actions to be taken by the Client. For
example, recommendations may be made that the Client start or revise their investment programs, commence or
alter retirement savings, establish education savings and/or charitable giving programs.
Water Street Financial may also refer Clients to an accountant, attorney or other specialists, as appropriate for their
unique situation. For certain financial planning engagements, the Advisor will provide a written summary of the
Client’s financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the
Advisor may not provide a written summary. Plans or consultations are typically completed within six (6) months of
contract date, assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to
act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
Use of Independent Managers – Water Street Financial may recommend that Clients utilize one or more unaffiliated
investment managers or investment platforms (collectively “Independent Managers”) for all or a portion of a Client’s
investment portfolio, based on the Client’s needs and objectives. The Client may be required to authorize and enter
into an investment management agreement with the Independent Manager[s] that defines the terms in which the
Independent Manager[s] will provide its services. Water Street Financial will perform initial and ongoing oversight
and due diligence over each Independent Manager to ensure the strategy remains aligned with Clients’ investment
objectives and overall best interests. Water Street Financial will also assist the Client in the development of the
initial policy recommendations and managing the ongoing Client relationship. The Client, prior to entering into an
agreement with an Independent Manager, will be provided with the Independent Manager's Form ADV Part 2A -
Disclosure Brochure (or a brochure that makes the appropriate disclosures).
Retirement Plan Advisory Services
Water Street Financial provides retirement plan advisory services on behalf of the retirement plans (each a “Plan”)
and the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the
Plan Sponsor in meeting its fiduciary obligations to the Plan and its Plan Participants. Each engagement is
customized to the needs of the Plan and Plan Sponsor. Services generally include:
• Investment Policy Statement (“IPS”) Design and Monitoring
• Investment Oversight Services (ERISA 3(21)) or Investment Management (ERISA 3(38))
• Plan Participant Enrollment and Education Tracking
• Ongoing Investment Recommendation and Assistance
• Vendor Analysis
These services are provided by the Advisor serving in the capacity as a fiduciary under the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the Plan
Sponsor is provided with a written description of the Advisor’s fiduciary status, the specific services to be rendered
and all direct and indirect compensation the Advisor reasonably expects under the engagement.
Page 6
C. Client Account Management
Prior to engaging Water Street Financial to provide investment advisory services, each Client is required to enter
into one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Water Street Financial, in connection with the Client, will develop a
strategy that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Water Street Financial will develop a strategic asset allocation that is targeted to meet
the investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Water Street Financial will develop a portfolio for the Client that is intended to meet
the stated goals and objectives of the Client.
• Investment Management and Supervision – Water Street Financial will provide investment management
and ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Water Street Financial includes securities transaction fees, administrative fees, and custodial fees (herein “Covered
Costs”) together with its wealth management fees. Including these fees into a single asset-based fee is considered
a “Wrap Fee Program”. The Advisor customizes its wealth management services for its Clients. The Advisor
sponsors the Water Street Financial Wrap Fee Program solely as a supplemental disclosure regarding the
combination of fees. Depending on the level of trading required for the Client’s account[s] in a particular year, the
Client may pay more or less in total fees than if the Client paid its own securities transaction fees. Please see
Appendix 1 – Wrap Fee Program Brochure, which is included as a supplement to this Disclosure Brochure.
E. Assets Under Management
As of December 31, 2022, Water Street Financial manages $147,272,207 in Client assets, $116,650,863 of which
are managed on a discretionary basis and $30,621,344 on a non-discretionary basis. Clients may request more
current information at any time by contacting the Advisor.